Local Nielsen ratings snapshot (Thurs., June 6) -- NBA Finals pump up ABC
06/07/13 10:46 AM
By ED BARK
@unclebarkycom
ABC’s sleepy prime-time ratings got a big bounce from Thursday’s Game 1 of the NBA Finals.
The Spurs’ closely contested win over Miami, with the final buzzer at 10:37 p.m., averaged 433,705 D-FW viewers, with the crowd swelling to 619,578 viewers in the final minutes.
Even better for ABC, more than half the overall audience -- 264,720 viewers -- hit the advertiser-prized 18-to-49 motherlode. It was ABC’s biggest night in this key demographic since the Feb. 24th Oscars, which had 430,569 D-FW viewers in the 18-to-49 age range.
The Texas Rangers’ road loss to Boston, with reliever Michael Kirkman predictably cratering in the clutch, ranked as Thursday’s prime-time runner-up with 220,294 total viewers. The latter innings of the game, which ended with David Ortiz’s walk-off homer at 9:30 p.m., aired opposite the NBA Finals. Baseball’s audience peaked at 337,326 viewers from 9:15 to 9:30 p.m. Spurs-Heat had 316,673 viewers in that segment, marking the only time the Finals fell short of the Rangers in their 90 minutes opposite each other. Then again, it was halftime.
In another telling number, combined viewership for the 10 p.m. newscasts on Fox4, NBC5 and CBS11 fell short of that half-hour of Spurs-Heat by a score of 557,620 to 447,773. CBS11 topped the three-station news field with 199,642 viewers but Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Here are Thursday’s other local news derby results:
Fox4 resumed its winning ways by sweeping the 6 a.m. competitions while adding a 5 p.m. double play. WFAA8 won in both ratings measurements at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
ABC’s sleepy prime-time ratings got a big bounce from Thursday’s Game 1 of the NBA Finals.
The Spurs’ closely contested win over Miami, with the final buzzer at 10:37 p.m., averaged 433,705 D-FW viewers, with the crowd swelling to 619,578 viewers in the final minutes.
Even better for ABC, more than half the overall audience -- 264,720 viewers -- hit the advertiser-prized 18-to-49 motherlode. It was ABC’s biggest night in this key demographic since the Feb. 24th Oscars, which had 430,569 D-FW viewers in the 18-to-49 age range.
The Texas Rangers’ road loss to Boston, with reliever Michael Kirkman predictably cratering in the clutch, ranked as Thursday’s prime-time runner-up with 220,294 total viewers. The latter innings of the game, which ended with David Ortiz’s walk-off homer at 9:30 p.m., aired opposite the NBA Finals. Baseball’s audience peaked at 337,326 viewers from 9:15 to 9:30 p.m. Spurs-Heat had 316,673 viewers in that segment, marking the only time the Finals fell short of the Rangers in their 90 minutes opposite each other. Then again, it was halftime.
In another telling number, combined viewership for the 10 p.m. newscasts on Fox4, NBC5 and CBS11 fell short of that half-hour of Spurs-Heat by a score of 557,620 to 447,773. CBS11 topped the three-station news field with 199,642 viewers but Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Here are Thursday’s other local news derby results:
Fox4 resumed its winning ways by sweeping the 6 a.m. competitions while adding a 5 p.m. double play. WFAA8 won in both ratings measurements at 6 p.m.
Email comments or questions to: unclebarky@verizon.net