Local Nielsen ratings snapshot (Wed., March 27) -- a diminished Idol stll good enough
03/28/13 12:36 PM
By ED BARK
@unclebarkycom
Fox’s American Idol no longer is potent enough to dominate its competition. Not even when CBS’ Criminal Minds punts with a repeat.
Wednesday’s two-hour performance edition still won its time slot in D-FW, though, drawing an average of 282,252 viewers from 7 to 9 p.m.
CBS’ Survivor: Caramoan ran a close second in the 7 p.m. hour with 261,600 viewers before Criminal Minds took the 8 p.m. silver with 192,758 viewers while NBC’s new Law & Order: SVU ran just a bit behind (178,989 viewers).
Idol also topped the advertiser-prized 18-to-49-year-old measurement with 127,576 viewers in this age range. But both of Idol’s totals paled next to those of NBC’s The Voice, which had 468,126 total viewers and 258,341 within the 18-to-49 motherlode for Monday’s two-hour midseason return.
Fox4’s 9 p.m. local newscast had the most total viewers in that hour -- 213,410 -- but NBC’s new episode of Chicago Fire had the edge with 18-to-49-year-olds.
ABC’s lineup of first-run attractions was a night-long roller coaster ride, particularly in the 18-to-49 demographic. The Middle started off with 47,841 viewers in this age range, followed by The Neighbors (12,758); Modern Family (76,546); Suburgatory (22,326) and Nashville (63,788).
CW33’s 9 p.m. comedy-laced Nightcap newscast had its best showing in recent memory among 18-to-49-year-olds. Helped by a decent lead-in from Supernatural (44,652 viewers in this age range), Nightcap kept 25,515 of ‘em.
On KTXD-TV (Ch. 47), the front end of D magazine’s morning duo gingerly ventured out of “hashmarks” territory (no measurable audience). D: The Broadcast had 1,377 total viewers in the 9 a.m. hour before D Living went unwatched, according to Nielsen. Both shows had no measurable viewership among 18-to-49-year-olds.
In Wednesday’s four-way local news derby results, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept both the 6 a.m. and 5 p.m. competitions while adding a 6 p.m. first among 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
Fox’s American Idol no longer is potent enough to dominate its competition. Not even when CBS’ Criminal Minds punts with a repeat.
Wednesday’s two-hour performance edition still won its time slot in D-FW, though, drawing an average of 282,252 viewers from 7 to 9 p.m.
CBS’ Survivor: Caramoan ran a close second in the 7 p.m. hour with 261,600 viewers before Criminal Minds took the 8 p.m. silver with 192,758 viewers while NBC’s new Law & Order: SVU ran just a bit behind (178,989 viewers).
Idol also topped the advertiser-prized 18-to-49-year-old measurement with 127,576 viewers in this age range. But both of Idol’s totals paled next to those of NBC’s The Voice, which had 468,126 total viewers and 258,341 within the 18-to-49 motherlode for Monday’s two-hour midseason return.
Fox4’s 9 p.m. local newscast had the most total viewers in that hour -- 213,410 -- but NBC’s new episode of Chicago Fire had the edge with 18-to-49-year-olds.
ABC’s lineup of first-run attractions was a night-long roller coaster ride, particularly in the 18-to-49 demographic. The Middle started off with 47,841 viewers in this age range, followed by The Neighbors (12,758); Modern Family (76,546); Suburgatory (22,326) and Nashville (63,788).
CW33’s 9 p.m. comedy-laced Nightcap newscast had its best showing in recent memory among 18-to-49-year-olds. Helped by a decent lead-in from Supernatural (44,652 viewers in this age range), Nightcap kept 25,515 of ‘em.
On KTXD-TV (Ch. 47), the front end of D magazine’s morning duo gingerly ventured out of “hashmarks” territory (no measurable audience). D: The Broadcast had 1,377 total viewers in the 9 a.m. hour before D Living went unwatched, according to Nielsen. Both shows had no measurable viewership among 18-to-49-year-olds.
In Wednesday’s four-way local news derby results, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept both the 6 a.m. and 5 p.m. competitions while adding a 6 p.m. first among 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net