Local Nielsen ratings snapshot (Fri.-Sun., Sept. 13-15) -- Cowboys inch past 1 mil mark with Game 2 cough-up
09/16/13 10:29 AM
By ED BARK
@unclebarkycom on Twitter
Again blowing a game they easily could have won, the Dallas Cowboys both reverted to 1-1 while also enduring a sizable ratings drop-off from last season’s Game 2.
The 17-16 loss at Kansas City on Fox, which ran from 12:03 to 3:11 p.m., averaged 1,011,977 D-FW viewers. That compares to the 1,239,660 for 2012’s Game 2, a 27-7 pasting at Seattle. The Cowboys also lost more than a half million viewers from the new season’s opening crowd of 1,542,061. But that was on NBC’s Sunday Night Football main stage, with the New York Giants typically a much bigger drawing card than the Chiefs.
Sunday’s Cowboys-Chiefs game included 497,547 viewers in the advertiser-coveted 18-to-49-year-old demographic. And it squashed CBS’ competing Texans-Titans game, which averaged 68,842 total viewers and 31,894 in the 18-to-49 age range.
CBS’ following “Manning Bowl 3,” pitting Peyton and Eli, then revved up to 722,841 total viewers. D-FW ratings are not precise for NBC’s Sunday night Seahawks-49ers game, which was interrupted by a lengthy lightening delay and stretched deep into the night.
Over on Fox Sports Southwest, the cratering Texas Rangers’ latest loss to Oakland was left in the dust with 61,958 viewers Sunday afternoon.
In Sunday’s prime-time, non-sports numbers, a riveting episode of AMC’s Breaking Bad (just two more to go now) averaged 254,715 viewers in the 8 p.m. hour. As usual, an extraordinary percentage of them -- 188,175 -- were in the 18-to-49 motherlode. In comparison, ABC’s Sunday night telecast of the Miss America pageant averaged 79,735 viewers in the 18-to-49 range and 63,788 in direct 8 to 9 p.m. competition with Breaking Bad.
Saturday’s big-ticket TV attraction -- the Alabama-Texas A & M showdown on CBS -- averaged 640,231 total viewers. Slightly more than half -- 334,887 -- were 18-to-49-year-olds.
In Friday’s Nielsens, WFAA8’s new 4 p.m. local newscast met some viewer resistance as it ended its first week. Its 41,305 total viewers ran well behind competing local news hours on CBS11 and NBC5 while also trailing Fox4’s syndicated Judge Judy and CW33’s Maury Povich. WFAA8 also badly trailed among 25-to-54-year-olds (main advertiser target audience for news programming).
Here are Friday’s four-way local news derby results:
CBS11 had the most total viewers at 10 p.m., but WFAA8 ran first with 25-to-54-year-olds.
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. golds in the 25-to-54 measurement. WFAA8 had the most total viewers at both 5 and 6 p.m., overcoming a skimpy lead-in from its 4 p.m. edition.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Again blowing a game they easily could have won, the Dallas Cowboys both reverted to 1-1 while also enduring a sizable ratings drop-off from last season’s Game 2.
The 17-16 loss at Kansas City on Fox, which ran from 12:03 to 3:11 p.m., averaged 1,011,977 D-FW viewers. That compares to the 1,239,660 for 2012’s Game 2, a 27-7 pasting at Seattle. The Cowboys also lost more than a half million viewers from the new season’s opening crowd of 1,542,061. But that was on NBC’s Sunday Night Football main stage, with the New York Giants typically a much bigger drawing card than the Chiefs.
Sunday’s Cowboys-Chiefs game included 497,547 viewers in the advertiser-coveted 18-to-49-year-old demographic. And it squashed CBS’ competing Texans-Titans game, which averaged 68,842 total viewers and 31,894 in the 18-to-49 age range.
CBS’ following “Manning Bowl 3,” pitting Peyton and Eli, then revved up to 722,841 total viewers. D-FW ratings are not precise for NBC’s Sunday night Seahawks-49ers game, which was interrupted by a lengthy lightening delay and stretched deep into the night.
Over on Fox Sports Southwest, the cratering Texas Rangers’ latest loss to Oakland was left in the dust with 61,958 viewers Sunday afternoon.
In Sunday’s prime-time, non-sports numbers, a riveting episode of AMC’s Breaking Bad (just two more to go now) averaged 254,715 viewers in the 8 p.m. hour. As usual, an extraordinary percentage of them -- 188,175 -- were in the 18-to-49 motherlode. In comparison, ABC’s Sunday night telecast of the Miss America pageant averaged 79,735 viewers in the 18-to-49 range and 63,788 in direct 8 to 9 p.m. competition with Breaking Bad.
Saturday’s big-ticket TV attraction -- the Alabama-Texas A & M showdown on CBS -- averaged 640,231 total viewers. Slightly more than half -- 334,887 -- were 18-to-49-year-olds.
In Friday’s Nielsens, WFAA8’s new 4 p.m. local newscast met some viewer resistance as it ended its first week. Its 41,305 total viewers ran well behind competing local news hours on CBS11 and NBC5 while also trailing Fox4’s syndicated Judge Judy and CW33’s Maury Povich. WFAA8 also badly trailed among 25-to-54-year-olds (main advertiser target audience for news programming).
Here are Friday’s four-way local news derby results:
CBS11 had the most total viewers at 10 p.m., but WFAA8 ran first with 25-to-54-year-olds.
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. golds in the 25-to-54 measurement. WFAA8 had the most total viewers at both 5 and 6 p.m., overcoming a skimpy lead-in from its 4 p.m. edition.
Email comments or questions to: unclebarky@verizon.net