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Local Nielsen ratings snapshot (Tues.-Wed., Aug. 12-13) -- Talent still propelling NBC

By ED BARK
@unclebarkycom on Twitter
Live editions of NBC’s America’s Got Talent continue to prop up the Peacock’s late summer ratings.

AGT emerged as prime-time’s biggest draw on both Tuesday and Wednesday in D-FW.

The 8 p.m. Wednesday results hour drew 284,052 viewers while Tuesday’s 8 to 10 p.m. performance edition had 262,748 viewers to easily top that night’s field.

Tuesday’s AGT also ranked No. 1 in prime-time among advertiser-prized 18-to-49-year-olds. Wednesday’s hour won its time slot in that key demographic but the overall heavyweight among 18-to-49-year-olds was CBS’ 7 p.m. hour of Big Brother. It drew 100,958 viewers in that age range. By 9 p.m., though, CBS’ latest episode of Extant had plunged to 29,310 viewers.

Fox4’s 9 p.m. local newscast easily won that hour with 61,877 viewers in the 18-to-49 motherlode while tying Extant for first in total viewers with 163,330.

Here are Tuesday’s and Wednesday’s four-way local news derby results.

Tuesday -- NBC5 and WFAA8 tied for the most total viewers at 10 p.m., but WFAA8 was narrowly alone in first place among 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 won at 6 a.m. in total viewers while Fox4 was tops with 25-to-54-year-olds. It was all Fox4 otherwise, with the station running the table at both 5 and 6 p.m.

Wednesday -- Fox4 had a big day, winning among 25-to-54-year-olds at 6 a.m. and at 5, 6 and 10 p.m. The station added total viewer firsts at 6 a.m. and 5 p.m.

The other newscast golds went to CBS11 at 10 p.m. in total viewers and WFAA8 at 6 p.m. in that measurement.

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