Local Nielsen ratings snapshot (Sat.-Mon., March 8-10) -- big openings for Resurrection, Believe; but Kimmel's first show from Austin still can't beat Fallon's Tonight
03/11/14 11:30 AM
By ED BARK
@unclebarkycom on Twitter
Two new out-of-body broadcast network dramas ascended to ratings heavens with their Sunday and Monday premieres.
So much so that ABC’s Resurrection was more than a match for AMC’s The Walking Dead in direct competition on Sunday at 8 p.m. (D-FW numbers were not immediately available for the season finale of True Detective, which also aired at 8 p.m. and very likely had a smaller audience due to substantially less viewer penetration by HBO.)
Resurrection opened with an eye-opening 333,761 D-FW viewers, trampolining off just 99,418 for ABC’s preceding Once Upon a Time. Walking Dead drew an unusually low 163,330 viewers.
Among advertiser-coveted 18-to-49-year-olds, Resurrection and Walking Dead tied with 117,241 apiece.
(In the national Nielsen ratings, Resurrection edged Walking Dead in total viewers, but lost to the AMC zombie hour in the 18-to-49 demographic. The 8 p.m. episode of True Detective ran fourth among all cable programs Sunday, but its total audience was roughly one-quarter that of Resurrection’s and Walking Dead’s.)
Another Sunday night premiere, Fox’s new version of Cosmos, got off to a tough start in the exceedingly competitive 8 p.m. hour. In D-FW, it drew 134,925 total viewers with 55,364 in the 18-to-49 age range.
On Monday, NBC rolled through prime-time with another two-hour edition of The Voice and a preview episode of Believe, which now will move to its regular Sunday spot.
The Voice led all TV attractions with 404,774 total viewers before Believe topped its 9 p.m. slot with 284,052. ABC’s The Bachelor: After the Final Rose ran a solid second at 9 p.m. with 241,444 total viewers. Their battle for 18-to-49-year-olds was closer, with Believe prevailing by a score of 130,268 to 127,011. The Voice had no serious competition in that key demographic from 7 to 9 p.m., rolling up a Monday high of 205,172 viewers of the 18-to-49 persuasion.
Monday’s late night wars saw ABC’s Jimmy Kimmel launching his first of five shows from Austin. But he still ran behind NBC’s Jimmy Fallon. JF’s Tonight Show had 149,127 total viewers to JK’s 127,823. Among 18-to-49-year-olds, Fallon had 71,647 to Kimmel’s 55,364. CBS’ David Letterman again ran far behind, particularly with 18-to-49-year-olds. He totaled just 13,027 of ‘em.
In Monday’s local news derby results, WFAA8 had decent ratings returns from Cynthia Izaguirre’s first 10 p.m. WFAA8 newscast with John McCaa after Gloria Campos’ Friday retirement. The station won in total viewers with 220,140, holding off rivals Fox4 and NBC5 (205,938 apiece).
But among 25-to-54-year-olds (the main advertiser target audience for news programming), Fox4 led the way with 118,829 while NBC5 and WFAA8 tied for second with 106,642 each. CBS11, which had a mediocre lead-in from CBS’ Intelligence and a continued lousy lead-out from Letterman, lately has been getting killed in this key demographic. On Monday the station finished well out of the money with 15,235 viewers in the 25-to-54 age range. That just won’t cut it.
In the other four-way local news derby results, Fox4 as usual swept the 6 a.m. competitions while NBC5 notched twin wins at 5 p.m. WFAA8 topped the 6 p.m. Nielsens in both ratings measurements.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Two new out-of-body broadcast network dramas ascended to ratings heavens with their Sunday and Monday premieres.
So much so that ABC’s Resurrection was more than a match for AMC’s The Walking Dead in direct competition on Sunday at 8 p.m. (D-FW numbers were not immediately available for the season finale of True Detective, which also aired at 8 p.m. and very likely had a smaller audience due to substantially less viewer penetration by HBO.)
Resurrection opened with an eye-opening 333,761 D-FW viewers, trampolining off just 99,418 for ABC’s preceding Once Upon a Time. Walking Dead drew an unusually low 163,330 viewers.
Among advertiser-coveted 18-to-49-year-olds, Resurrection and Walking Dead tied with 117,241 apiece.
(In the national Nielsen ratings, Resurrection edged Walking Dead in total viewers, but lost to the AMC zombie hour in the 18-to-49 demographic. The 8 p.m. episode of True Detective ran fourth among all cable programs Sunday, but its total audience was roughly one-quarter that of Resurrection’s and Walking Dead’s.)
Another Sunday night premiere, Fox’s new version of Cosmos, got off to a tough start in the exceedingly competitive 8 p.m. hour. In D-FW, it drew 134,925 total viewers with 55,364 in the 18-to-49 age range.
On Monday, NBC rolled through prime-time with another two-hour edition of The Voice and a preview episode of Believe, which now will move to its regular Sunday spot.
The Voice led all TV attractions with 404,774 total viewers before Believe topped its 9 p.m. slot with 284,052. ABC’s The Bachelor: After the Final Rose ran a solid second at 9 p.m. with 241,444 total viewers. Their battle for 18-to-49-year-olds was closer, with Believe prevailing by a score of 130,268 to 127,011. The Voice had no serious competition in that key demographic from 7 to 9 p.m., rolling up a Monday high of 205,172 viewers of the 18-to-49 persuasion.
Monday’s late night wars saw ABC’s Jimmy Kimmel launching his first of five shows from Austin. But he still ran behind NBC’s Jimmy Fallon. JF’s Tonight Show had 149,127 total viewers to JK’s 127,823. Among 18-to-49-year-olds, Fallon had 71,647 to Kimmel’s 55,364. CBS’ David Letterman again ran far behind, particularly with 18-to-49-year-olds. He totaled just 13,027 of ‘em.
In Monday’s local news derby results, WFAA8 had decent ratings returns from Cynthia Izaguirre’s first 10 p.m. WFAA8 newscast with John McCaa after Gloria Campos’ Friday retirement. The station won in total viewers with 220,140, holding off rivals Fox4 and NBC5 (205,938 apiece).
But among 25-to-54-year-olds (the main advertiser target audience for news programming), Fox4 led the way with 118,829 while NBC5 and WFAA8 tied for second with 106,642 each. CBS11, which had a mediocre lead-in from CBS’ Intelligence and a continued lousy lead-out from Letterman, lately has been getting killed in this key demographic. On Monday the station finished well out of the money with 15,235 viewers in the 25-to-54 age range. That just won’t cut it.
In the other four-way local news derby results, Fox4 as usual swept the 6 a.m. competitions while NBC5 notched twin wins at 5 p.m. WFAA8 topped the 6 p.m. Nielsens in both ratings measurements.
Email comments or questions to: unclebarky@verizon.net