Local Nielsen ratings snapshot (Fri.-Sun., April 25-27) -- a fist pump and a gut punch from Mavs/Stars
04/28/14 10:59 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Mavericks’ buzzer beater heroics early Saturday evening were countered by the Dallas Stars’ elimination from the Stanley Cup playoffs Sunday night during a big weekend of sports doings.
The Texas Rangers also played three games, blowing two of them in the late innings at Seattle, while the Stars set up their downfall with Friday’s lopsided road loss to the Anaheim Ducks. Let’s chart the numbers in both total D-FW viewers and advertiser-prized 18-to-49-year-olds. (We’ve factored the actual running times into all of these Nielsen numbers to get the most accurate totals.)
Total Viewers
Rangers-Mariners, Fri. night on TXA21 -- 149,127
Stars-Ducks, Fri. night on Fox Sports Southwest -- 71,013
Mavs-Spurs, Sat. afternoon/evening on TXA21 (170,431) and TNT (85,216)
Rangers-Mariners, Sat. night on FSS -- 134,925
Rangers-Mariners, Sun. afternoon/evening on FSS -- 149,127
Stars-Ducks, Sun. night on FSS -- 127,823
18-to-49-Year-Olds
Rangers-Mariners, Fri. night on TXA21 -- 55,364
Stars-Ducks, Fri. night on FSS -- 58,621
Mavs-Spurs, Sat. afternoon/evening on TXA21 (48,851) and TNT (58,621)
Rangers-Mariners, Sat. night on FSS -- 42,337
Rangers-Mariners, Sun. afternoon/evening on FSS -- 55,364
Stars-Ducks, Sun. night on FSS -- 81,418
Comments: TXA21’s homegrown call of the Mavs-Spurs game easily had more total viewers than TNT’s. But the cable network attracted more “desirable” 18-to-49-year-olds. Sunday night’s season-ending overtime Stars loss, after they gave up a tying goal in the last half-minute, fell short of all three Rangers games in total viewers. But well more than half the viewers were in the 18-to-49 range, giving the Stars a decided edge in this key demographic.
In other weekend ratings results, CBS’ 60 Minutes led all Sunday programming in total viewers with 255,647. The 18-to-49 crowns went to ABC’s Once Upon a Time and Resurrection, with 84,674 apiece.
Friday night’s champs were CBS’ Hawaii Five-0 in total viewers (276,951) and Fox4’s 9 p.m local newscast with 18-to-49-year-olds (84,674).
Here are the four-way local news derby results on the second weekday of the May “sweeps” ratings period.
CBS11 ran first in total viewers at 10 p.m., but WFAA8 had the edge among 25-to-54-year-olds (main advertiser target audience for news programming).
WFAA8 added sweeps of the 5 and 6 p.m. competitions. At 6 a.m., NBC5 had the most total viewers while Fox4 nipped the Peacock among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Mavericks’ buzzer beater heroics early Saturday evening were countered by the Dallas Stars’ elimination from the Stanley Cup playoffs Sunday night during a big weekend of sports doings.
The Texas Rangers also played three games, blowing two of them in the late innings at Seattle, while the Stars set up their downfall with Friday’s lopsided road loss to the Anaheim Ducks. Let’s chart the numbers in both total D-FW viewers and advertiser-prized 18-to-49-year-olds. (We’ve factored the actual running times into all of these Nielsen numbers to get the most accurate totals.)
Total Viewers
Rangers-Mariners, Fri. night on TXA21 -- 149,127
Stars-Ducks, Fri. night on Fox Sports Southwest -- 71,013
Mavs-Spurs, Sat. afternoon/evening on TXA21 (170,431) and TNT (85,216)
Rangers-Mariners, Sat. night on FSS -- 134,925
Rangers-Mariners, Sun. afternoon/evening on FSS -- 149,127
Stars-Ducks, Sun. night on FSS -- 127,823
18-to-49-Year-Olds
Rangers-Mariners, Fri. night on TXA21 -- 55,364
Stars-Ducks, Fri. night on FSS -- 58,621
Mavs-Spurs, Sat. afternoon/evening on TXA21 (48,851) and TNT (58,621)
Rangers-Mariners, Sat. night on FSS -- 42,337
Rangers-Mariners, Sun. afternoon/evening on FSS -- 55,364
Stars-Ducks, Sun. night on FSS -- 81,418
Comments: TXA21’s homegrown call of the Mavs-Spurs game easily had more total viewers than TNT’s. But the cable network attracted more “desirable” 18-to-49-year-olds. Sunday night’s season-ending overtime Stars loss, after they gave up a tying goal in the last half-minute, fell short of all three Rangers games in total viewers. But well more than half the viewers were in the 18-to-49 range, giving the Stars a decided edge in this key demographic.
In other weekend ratings results, CBS’ 60 Minutes led all Sunday programming in total viewers with 255,647. The 18-to-49 crowns went to ABC’s Once Upon a Time and Resurrection, with 84,674 apiece.
Friday night’s champs were CBS’ Hawaii Five-0 in total viewers (276,951) and Fox4’s 9 p.m local newscast with 18-to-49-year-olds (84,674).
Here are the four-way local news derby results on the second weekday of the May “sweeps” ratings period.
CBS11 ran first in total viewers at 10 p.m., but WFAA8 had the edge among 25-to-54-year-olds (main advertiser target audience for news programming).
WFAA8 added sweeps of the 5 and 6 p.m. competitions. At 6 a.m., NBC5 had the most total viewers while Fox4 nipped the Peacock among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net