Local Nielsen ratings snapshot (Tues.-Wed., April 16-17) -- Fox4 has strength in numbers for coverage of West, TX devastation
04/18/13 01:00 PM
By ED BARK
@unclebarkycom
Fox4’s continuous coverage of the West, TX fertilizer plant explosion and collateral damage drew the most D-FW eyeballs from start to finish Wednesday night.
The station had the advantage of an American Idol lead-in and a 9 p.m. local newscast already in place. Still, it maintained its edge over rivals NBC5, WFAA8 and CBS11 throughout the late night hours.
The 9 p.m. newscast drew more D-FW viewers -- 351,194 -- than the preceding two hours of Fox’s Idol (323,557). NBC5, WFAA8 and CBS11 respectively had repeats of Chicago Fire, Nashville and Elementary during that hour. WFAA8 was the first to cut away to continuous coverage of the tragedy, followed by CBS11. NBC5 aired the end of Chicago Fire before starting continuous coverage with its 10 p.m. newscast.
NBC5 also was the first to end its coverage, joining the tail-end of Late Night with Jimmy Fallon at 12:30 a.m. while Fox4, WFAA8 and CBS11 carried on. Here are the audience averages for the 10 p.m. to 12:30 a.m. period, when the four stations went head to head. (Fox4 won every 15-minute increment, according to Nielsen.)
Fox4 -- 220,294
CBS11 -- 158,337
WFAA8 -- 151,452
NBC5 -- 117,031
Audience high points for all four stations came during their 10 p.m. newscasts. In that half-hour, Fox4 led with 316,673 viewers, followed by WFAA8 and CBS11 (234,063 apiece) and NBC5 (192,758).
Fox4 also won every 15-minute increment from 10 p.m. to 12:30 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
In Tuesday’s prime-time ratings, NBC’s The Voice had the most total viewers in the 7 p.m. hour before ABC’s Dancing with the Stars and Body of Proof won in that measurement from 8 to 10 p.m. The Voice and DWTS also took their time slots among 18-to-49-year-olds (principal advertiser target audience for entertainment programming) before Fox4’s 9 p.m. newscast had the win in that hour.
Here are the four-way local news derby numbers for Tuesday and Wednesday.
Tuesday -- WFAA8 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds. Fox4 did likewise at both 6 a.m. and 5 p.m.
The 6 p.m. wins went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.
Wednesday -- As already detailed, Fox4 ran the table at 10 p.m. The station also had doubleheader wins at 6 a.m. and 5 p.m.
CBS11 kept Fox4 from pulling off an exceedingly rare double grand slam by drawing the most viewers at 6 p.m. Fox4 had the most 25-to-54-year-olds in that time slot.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
Fox4’s continuous coverage of the West, TX fertilizer plant explosion and collateral damage drew the most D-FW eyeballs from start to finish Wednesday night.
The station had the advantage of an American Idol lead-in and a 9 p.m. local newscast already in place. Still, it maintained its edge over rivals NBC5, WFAA8 and CBS11 throughout the late night hours.
The 9 p.m. newscast drew more D-FW viewers -- 351,194 -- than the preceding two hours of Fox’s Idol (323,557). NBC5, WFAA8 and CBS11 respectively had repeats of Chicago Fire, Nashville and Elementary during that hour. WFAA8 was the first to cut away to continuous coverage of the tragedy, followed by CBS11. NBC5 aired the end of Chicago Fire before starting continuous coverage with its 10 p.m. newscast.
NBC5 also was the first to end its coverage, joining the tail-end of Late Night with Jimmy Fallon at 12:30 a.m. while Fox4, WFAA8 and CBS11 carried on. Here are the audience averages for the 10 p.m. to 12:30 a.m. period, when the four stations went head to head. (Fox4 won every 15-minute increment, according to Nielsen.)
Fox4 -- 220,294
CBS11 -- 158,337
WFAA8 -- 151,452
NBC5 -- 117,031
Audience high points for all four stations came during their 10 p.m. newscasts. In that half-hour, Fox4 led with 316,673 viewers, followed by WFAA8 and CBS11 (234,063 apiece) and NBC5 (192,758).
Fox4 also won every 15-minute increment from 10 p.m. to 12:30 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
In Tuesday’s prime-time ratings, NBC’s The Voice had the most total viewers in the 7 p.m. hour before ABC’s Dancing with the Stars and Body of Proof won in that measurement from 8 to 10 p.m. The Voice and DWTS also took their time slots among 18-to-49-year-olds (principal advertiser target audience for entertainment programming) before Fox4’s 9 p.m. newscast had the win in that hour.
Here are the four-way local news derby numbers for Tuesday and Wednesday.
Tuesday -- WFAA8 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds. Fox4 did likewise at both 6 a.m. and 5 p.m.
The 6 p.m. wins went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.
Wednesday -- As already detailed, Fox4 ran the table at 10 p.m. The station also had doubleheader wins at 6 a.m. and 5 p.m.
CBS11 kept Fox4 from pulling off an exceedingly rare double grand slam by drawing the most viewers at 6 p.m. Fox4 had the most 25-to-54-year-olds in that time slot.
Email comments or questions to: unclebarky@verizon.net