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Tribune dropping Morning Dose

By ED BARK
@unclebarkycom on Twitter
The staff of Morning Dose TV had to swallow some Castor Oil Thursday when owner Tribune Media Company announced it is canceling the program, effective Oct. 19th.

Produced locally in CW33 studios and syndicated to several other stations, Morning Dose emerged on June 29th of last year after Tribune dropped Eye Opener. The program’s current co-anchors are Laila Muhammad and Jenny Anchondo, who soon will be without a station again after leaving D-FW’s Fox4 earlier this year and joining Morning Dose on April 23rd.

Both shows had a carousel of anchors and hosts while trying to gain a foothold on weekdays from 5 to 8 a.m. Wednesday’s edition registered “hashmarks” (no measurable audience) in D-FW’s total viewers ratings.

Former TEGNA8 morning traffic anchor Shane Allen, who has been an on-air producer with Morning Dose, said on his Facebook page that the cancellation “was not due to a lack of strong effort, creativity or drive on our part.”

“The humanity I saw in our leaders today was something I haven’t seen before,” he also wrote. “I know this was a hard decision for them to make.”

Allen also said that he’s available to anyone “looking for a utility player in their newsroom.” Besides TEGNA8, he also has worked at D-FW’s NBC5 and CBS11.

Tribune also is axing NewsFix, which has been seen by next to nobody at 5:30 and 9 p.m. on CW33. Its demise will come earlier, with the last telecasts set for Friday, Sept. 14th.

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