Local Nielsen ratings snapshot (Wed.-Sun., Nov. 23-27) -- Cowboys-Redskins game smashes season high with bounteous Thanksgiving numbers
11/28/16 10:11 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ 10th straight win, 31-26 over the visiting Washington Redskins, gave Fox4 a heaping plate of Thanksgiving Day ratings.
Stretching to precisely 6:45 p.m., the game averaged 1,941,384 D-FW viewers and 782,532 in the advertiser-coveted 18-to-49-year-old age range. Both easily are season highs for the 10-1 Cowboys, who are confounding any and all expectations.
CBS’ earlier Detroit Lions-Minnesota Vikings game came in second in the NFL’s triple-header, drawing 727,110 total viewers and 352,781 in the 18-to-49 demographic. NBC’s prime-time Pittsburgh Steelers-Indianapolis Colts game mopped up with 538,061 total viewers and 246,977 in the 18-to-49 sweet spot.
Although it’s become in large part an infomercial for upcoming NBC programming, the Peacock’s alleged coverage of the Macy’s Thanksgiving Day parade also scored big with 698,026 total viewers and 282,225 in the 18-to-49 demographic. That slaughtered CBS’ competing parade festivities, which had respective totals of 123,609 and 41,692 viewers.
Saturday’s college football fest was led by ABC’s Ohio State-Michigan thriller, which averaged 341,742 total viewers.
On Sunday, CBS’ early-starting Houston Texans-San Diego Chargers game topped the NFL menu with 465,350 total viewers.
The Wednesday-Friday local news derby numbers were inoperative, with a majority of stations taking holiday exemptions on one, two or all three days.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys’ 10th straight win, 31-26 over the visiting Washington Redskins, gave Fox4 a heaping plate of Thanksgiving Day ratings.
Stretching to precisely 6:45 p.m., the game averaged 1,941,384 D-FW viewers and 782,532 in the advertiser-coveted 18-to-49-year-old age range. Both easily are season highs for the 10-1 Cowboys, who are confounding any and all expectations.
CBS’ earlier Detroit Lions-Minnesota Vikings game came in second in the NFL’s triple-header, drawing 727,110 total viewers and 352,781 in the 18-to-49 demographic. NBC’s prime-time Pittsburgh Steelers-Indianapolis Colts game mopped up with 538,061 total viewers and 246,977 in the 18-to-49 sweet spot.
Although it’s become in large part an infomercial for upcoming NBC programming, the Peacock’s alleged coverage of the Macy’s Thanksgiving Day parade also scored big with 698,026 total viewers and 282,225 in the 18-to-49 demographic. That slaughtered CBS’ competing parade festivities, which had respective totals of 123,609 and 41,692 viewers.
Saturday’s college football fest was led by ABC’s Ohio State-Michigan thriller, which averaged 341,742 total viewers.
On Sunday, CBS’ early-starting Houston Texans-San Diego Chargers game topped the NFL menu with 465,350 total viewers.
The Wednesday-Friday local news derby numbers were inoperative, with a majority of stations taking holiday exemptions on one, two or all three days.
Email comments or questions to: unclebarky@verizon.net