Local Nielsen ratings snapshot (Wed.-Thurs., Feb. 27-28) -- Idol doubles its dominance
03/03/13 10:46 AM
By ED BARK
@unclebarkycom
Fox's American Idol tuned out the competition Wednesday and Thursday, rolling to four hours worth of wins in both total viewers and advertiser-prized 18-to-49-year-olds.
Thursday's cause was aided by a 7 to 9 p.m. CBS lineup of repeats, including the always potent Big Bang Theory. But that's not Fox's fault, and it's one of the reasons why Idol is still a major cash cow for the network even as ratings slip from season to season.
Wednesday's two hours, airing on the last night of the February "sweeps" ratings period, averaged 371,747 total viewers, with 178,604 of them 18-to-49-year-olds. The Thursday edition drew 351,094 viewers, with 153,091 in the 18-to-49 demographic.
Three Texans are among Idol's 20 semi-finalists, including 22-year-old Cortez Shaw of Dallas. The others are Vincent Powell, 29, of Austin, and Amber Holcomb, 18, of Houston. Live performances begin on Tuesday of next week, with Thursday's live viewer voting results trimming the field all the way down to 10.
In the 9 p.m. hour Wednesday, CBS' CSI: Crime Scene Investigation won in total viewers while NBC's Chicago Fire had the most 18-to-49-year-olds. On Thursday, the respective winners in those two measurements were CBS' Elementary and Fox4's 9 p.m. local newscast.
ABC removed Zero Hour from its lineup after Thursday's third episode in the 7 p.m. hour performed particularly poorly with 18-to-49-year-olds. Shark Tank repeats will fill in on the next two Thursdays.
Here are the local news derby results:
Wednesday -- WFAA8 and CBS11 tied for first at 10 p.m. in total viewers, with WFAA8 winning among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. The 6 p.m. golds went to WFAA8 in total viewers, with a tie in the 25-to-54 demographic between WFAA8 and Fox4. WFAA8 had the most total viewers at 5 p.m., but Fox4 dominated among 25-to-54-year-olds.
Thursday -- CBS11 won in total viewers at 10 p.m., with Fox4 finishing first with 25-to-54-year-olds.
Fox4 swept the 6 a.m. competitions while tying NBC5 for the top spot in total viewers at 5 p.m. and winning outright in the 25-to-54 measurement.
The 6 p.m. golds went to CBS11 in total viewers and WFAA8 with 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom
Fox's American Idol tuned out the competition Wednesday and Thursday, rolling to four hours worth of wins in both total viewers and advertiser-prized 18-to-49-year-olds.
Thursday's cause was aided by a 7 to 9 p.m. CBS lineup of repeats, including the always potent Big Bang Theory. But that's not Fox's fault, and it's one of the reasons why Idol is still a major cash cow for the network even as ratings slip from season to season.
Wednesday's two hours, airing on the last night of the February "sweeps" ratings period, averaged 371,747 total viewers, with 178,604 of them 18-to-49-year-olds. The Thursday edition drew 351,094 viewers, with 153,091 in the 18-to-49 demographic.
Three Texans are among Idol's 20 semi-finalists, including 22-year-old Cortez Shaw of Dallas. The others are Vincent Powell, 29, of Austin, and Amber Holcomb, 18, of Houston. Live performances begin on Tuesday of next week, with Thursday's live viewer voting results trimming the field all the way down to 10.
In the 9 p.m. hour Wednesday, CBS' CSI: Crime Scene Investigation won in total viewers while NBC's Chicago Fire had the most 18-to-49-year-olds. On Thursday, the respective winners in those two measurements were CBS' Elementary and Fox4's 9 p.m. local newscast.
ABC removed Zero Hour from its lineup after Thursday's third episode in the 7 p.m. hour performed particularly poorly with 18-to-49-year-olds. Shark Tank repeats will fill in on the next two Thursdays.
Here are the local news derby results:
Wednesday -- WFAA8 and CBS11 tied for first at 10 p.m. in total viewers, with WFAA8 winning among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. The 6 p.m. golds went to WFAA8 in total viewers, with a tie in the 25-to-54 demographic between WFAA8 and Fox4. WFAA8 had the most total viewers at 5 p.m., but Fox4 dominated among 25-to-54-year-olds.
Thursday -- CBS11 won in total viewers at 10 p.m., with Fox4 finishing first with 25-to-54-year-olds.
Fox4 swept the 6 a.m. competitions while tying NBC5 for the top spot in total viewers at 5 p.m. and winning outright in the 25-to-54 measurement.
The 6 p.m. golds went to CBS11 in total viewers and WFAA8 with 25-to-54-year-olds.
unclebarky@verizon.net