Local Nielsen ratings snapshot (Mon., Feb. 10) -- total domination by Olympics
02/11/14 09:33 AM
By ED BARK
@unclebarkycom on Twitter
NBC’s prime-time Winter Olympics coverage has slipped on a few ice patches in the early going, losing in some key ratings measurements to CBS’ The Big Bang Theory, Fox’s American Idol and AMC’s The Walking Dead.
But Monday night was a rout from start to finish. The Olympics averaged 518,395 D-FW viewers from 7 to 10:30 p.m., with 237,739 in the advertiser-prized 18-to-49-year-old motherlode.
The closest runner-up among competing programming was Fox4’s scary weather-driven 9 p.m. local newscast, which had 305,356 total viewers and 146,552 in the 18-to-49 range.
CBS’ punted with sitcom repeats from 7 to 9 p.m., helping Fox’s first-run Almost Human to take the silver in total viewers from 7 to 8 p.m. while the network’s new hour of The Following ran a competitive third behind The Bachelor in the 8 p.m. hour.
Both Fox dramas also crunched CBS in the 18-to-49 demographic before the network’s new episode of Intelligence performed decently under the circumstances with 241,442 total viewers and 65,134 in the 18-to-49 range.
In Monday’s local news derby results, WFAA8 controlled a downsized three-way 10 p.m. race in total viewers while tying Fox4 for first among 25-to-54-year-olds (main advertiser target audience for news programming).
At the opposite end of the ratings teeter totter, WFAA8 fell to fourth place at 6 a.m. in both ratings measurements, with Fox4 chalking up another pair of wins over second-place NBC5. Fox4’s 7 to 9 a.m. portion of Good Day also crunched the competing three network morning shows, even though NBC’s Today had its entire crew in Sochi, Russia for the Olympics.
NBC5 rebounded with a sweep of the 6 p.m. competitions. At 5 p.m., the golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC’s prime-time Winter Olympics coverage has slipped on a few ice patches in the early going, losing in some key ratings measurements to CBS’ The Big Bang Theory, Fox’s American Idol and AMC’s The Walking Dead.
But Monday night was a rout from start to finish. The Olympics averaged 518,395 D-FW viewers from 7 to 10:30 p.m., with 237,739 in the advertiser-prized 18-to-49-year-old motherlode.
The closest runner-up among competing programming was Fox4’s scary weather-driven 9 p.m. local newscast, which had 305,356 total viewers and 146,552 in the 18-to-49 range.
CBS’ punted with sitcom repeats from 7 to 9 p.m., helping Fox’s first-run Almost Human to take the silver in total viewers from 7 to 8 p.m. while the network’s new hour of The Following ran a competitive third behind The Bachelor in the 8 p.m. hour.
Both Fox dramas also crunched CBS in the 18-to-49 demographic before the network’s new episode of Intelligence performed decently under the circumstances with 241,442 total viewers and 65,134 in the 18-to-49 range.
In Monday’s local news derby results, WFAA8 controlled a downsized three-way 10 p.m. race in total viewers while tying Fox4 for first among 25-to-54-year-olds (main advertiser target audience for news programming).
At the opposite end of the ratings teeter totter, WFAA8 fell to fourth place at 6 a.m. in both ratings measurements, with Fox4 chalking up another pair of wins over second-place NBC5. Fox4’s 7 to 9 a.m. portion of Good Day also crunched the competing three network morning shows, even though NBC’s Today had its entire crew in Sochi, Russia for the Olympics.
NBC5 rebounded with a sweep of the 6 p.m. competitions. At 5 p.m., the golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net