Local Nielsen ratings snapshot (Thurs., June 26) -- soccer dropoff
06/27/14 10:12 AM
By ED BARK
@unclebarkycom on Twitter
Bars, restaurants, workplaces and watch parties aren’t factored into these D-FW ratings for Thursday’s U.S.-Germany World Cup match.
Nielsen Media Research’s in-home audience estimates otherwise show a substantial drop-off from Sunday’s high point. That’s not surprising, given the 11 a.m. start time on a workday for many. But here we go.
Running until 12:52 p.m., with the U.S. soccer team winning a spot in the final 16 while also losing 1-0, the match averaged 170,431 viewers on ESPN and 120,722 viewers on Univision23. That’s a grand total of 291,153.
Among advertiser-craved 18-to-49-year-olds, ESPN drew 78,161 viewers and Univision23, 58,621 for a total of 136,782. Sunday’s 2-2 tie with Portugal, which started at 5 p.m., swamped Thursday’s match with 546,800 total viewers on the two networks and 315,900 within the 18-to-49 motherlode.
Even so, the U.S.-Germany game ranked as Thursday’s most-watched TV attraction. CBS11’s syndicated Wheel of Fortune ran second in total viewers with 248,546.
Elsewhere Thursday, the 9 p.m. season debut of ABC’s New York Med won its time slot in total viewers with 149,127. But 18-to-49-year-olds preferred NBC’s competing Last Comic Standing, with NY Med slipping to third behind Fox4’s 9 p.m. local newscast.
CBS’ second new season episode of Big Brother 16 stayed strong with 8 p.m. wins in both total viewers (184,634) and 18-to-49-year-olds (113,985).
In the 7 p.m. hour, CBS’ repeat sitcom combo of The Big Bang Theory and The Millers won in total viewers while NBC’s Hollywood Game Night ran first in the 18-to-49 demographic.
Thursday night’s NBA draft on ESPN, in which the Dallas Mavericks didn’t have a pick, averaged 78,114 total viewers, with 48,851 in the 18-to-49 range. Fox Sports Southwest’s competing Texas-Rangers-Detroit Tigers game averaged more total viewers (92,317) but drew fewer 18-to-49-year-olds (29,310).
Here are Thursday’s local news derby results.
WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 had the most total viewers at 6 a.m. while tying NBC5 for the top spot with 25-to-54-year-olds.
The 6 p.m. golds went to CBS11 in total viewers and WFAA8 among 25-to-54-year-olds. There also was a split decision at 5 p.m., with NBC5 drawing the most total viewers and Fox4 atop the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Bars, restaurants, workplaces and watch parties aren’t factored into these D-FW ratings for Thursday’s U.S.-Germany World Cup match.
Nielsen Media Research’s in-home audience estimates otherwise show a substantial drop-off from Sunday’s high point. That’s not surprising, given the 11 a.m. start time on a workday for many. But here we go.
Running until 12:52 p.m., with the U.S. soccer team winning a spot in the final 16 while also losing 1-0, the match averaged 170,431 viewers on ESPN and 120,722 viewers on Univision23. That’s a grand total of 291,153.
Among advertiser-craved 18-to-49-year-olds, ESPN drew 78,161 viewers and Univision23, 58,621 for a total of 136,782. Sunday’s 2-2 tie with Portugal, which started at 5 p.m., swamped Thursday’s match with 546,800 total viewers on the two networks and 315,900 within the 18-to-49 motherlode.
Even so, the U.S.-Germany game ranked as Thursday’s most-watched TV attraction. CBS11’s syndicated Wheel of Fortune ran second in total viewers with 248,546.
Elsewhere Thursday, the 9 p.m. season debut of ABC’s New York Med won its time slot in total viewers with 149,127. But 18-to-49-year-olds preferred NBC’s competing Last Comic Standing, with NY Med slipping to third behind Fox4’s 9 p.m. local newscast.
CBS’ second new season episode of Big Brother 16 stayed strong with 8 p.m. wins in both total viewers (184,634) and 18-to-49-year-olds (113,985).
In the 7 p.m. hour, CBS’ repeat sitcom combo of The Big Bang Theory and The Millers won in total viewers while NBC’s Hollywood Game Night ran first in the 18-to-49 demographic.
Thursday night’s NBA draft on ESPN, in which the Dallas Mavericks didn’t have a pick, averaged 78,114 total viewers, with 48,851 in the 18-to-49 range. Fox Sports Southwest’s competing Texas-Rangers-Detroit Tigers game averaged more total viewers (92,317) but drew fewer 18-to-49-year-olds (29,310).
Here are Thursday’s local news derby results.
WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 had the most total viewers at 6 a.m. while tying NBC5 for the top spot with 25-to-54-year-olds.
The 6 p.m. golds went to CBS11 in total viewers and WFAA8 among 25-to-54-year-olds. There also was a split decision at 5 p.m., with NBC5 drawing the most total viewers and Fox4 atop the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net