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Local Nielsen ratings snapshot (Mon., May 19) -- NBC/Fox4 are tops in Big 4 broadcast net arena

By ED BARK
@unclebarkycom on Twitter
NBC’s season-ending performance edition of The Voice again made the biggest prime-time noise Monday before Fox4’s 9 p.m. local newscast outdrew two heavily promoted premieres in the Big 4 broadcast network arena.

The Voice averaged 426,078 D-FW viewers from 7 to 9 p.m. to again outpace ABC’s competing Dancing with the Stars (319,559 viewers). The Voice had an even easier time among advertiser-prized 18-to-49-year-olds, more than doubling the total for DWTS.

Fox’s 8 p.m. episode of 24: Live Another Day ran third in total viewers but moved up to second among 18-to-49-year-olds with its 8:30 to 9 p.m. portion by beating the first half-hour of ABC’s 90-minute season premiere of The Bachelorette.

Fox4’s 9 p.m. news then stepped up with 205,938 total viewers and 107,471 in the 18-to-49 demographic. ABC’s competing closing hour of The Bachelorette edged NBC’s The Maya Rudolph Show for second place in total viewers but Maya took the silver among 18-to-49-year-olds.

Outside the broadcast arena, TNT’s Game 1 of the San Antonio Spurs-Oklahoma City Thunder Western Conference final averaged 205,938 total viewers and 110,728 in the 18-to-49 age range. The 9 to 10 p.m. portion of the game had more total viewers and 18-to-49-year-olds than any broadcast network attraction in that hour.

CBS was missing in action all night with a motley mix of reruns and new episodes of Mike & Molly and the canceled Friends with Better Lives. All five attractions ran fourth across the board under the broadcast network tent. Make that fifth from 8 to 10 p.m. when TNT weighed in with Spurs-OKC.

In Monday’s local news derby results, NBC5 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The Peacock added a 5 p.m. win in total viewers.

Fox4 otherwise dominated, running the table at 6 a.m. and 6 p.m. while also winning at 5 p.m. in the 25-to-54 demographic.

Just two weekdays remain in the May “sweeps” ratings. And the only certainty is that Fox4 again will win at 6 a.m. in both ratings measurements.

Email comments or questions to: unclebarky@verizon.net