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"We catch excitement in the air and share it all with you"

KDFW-TV (Channel 4), then a CBS affiliate, had a featured news team of Clarice Tinsley, Chip Moody, Dale Hansen and weatherman Wayne Shattuck in place during a 1981-'82 season in which the network had seven of prime-time's top 10 series, led by Dallas.

The network responded with a fit-all-sizes "Reach For the Stars" campaign in which affiliate stations also could showcase their anchors. KDFW is second on this clip after an image campaign for WJBK-TV in Detroit. But it's worth the relatively brief wait, particularly for a money shot in which Hansen has a box of popcorn knocked in his face while at a ballgame.

Also thrill to the sight of Tinsley and Moody sending a bouquet of balloons skyward. Is everybody happy?! Oh yeah they are.
Ed Bark