Local Nielsen ratings snapshot (Wed.-Thurs., Feb. 26-27) -- ABC back among the living with returns of Grey's, Scandal
02/28/14 09:57 AM
By ED BARK
@unclebarkycom on Twitter
Dormant through most of this month, ABC finally showed some ratings vital signs with Thursday’s returns of Grey’s Anatomy and Scandal.
Grey’s drew 269,849 D-FW viewers from 8 to 9 p.m., losing its first half-hour to CBS’ relocated Two and a Half Men (326,660 viewers) but outdrawing CBS’ The Crazy Ones (191,735). Scandal then easily controlled the 9 p.m. hour with 262,748 viewers. Both ABC dramas routed the competition among advertiser-prized 18-to-49-year-olds.
CBS still had Thursday’s biggest overall draw with its 7 p.m. episode of The Big Bang Theory (454,483 total viewers). Big Bang also whipped the opening half-hour of Fox’s American Idol in the 18-to-49 demographic before Idol ran first in both measurements from 7:30 to 8 p.m.
In late night, the ratings war continued to tighten between NBC’s Tonight Show Starring Jimmy Fallon and ABC’s Jimmy Kimmel Live. The total viewers margin was the closest to date, with Fallon drawing 120,722 to Kimmel’s 106,520 while CBS’ Late Show with David Letterman had just 56,810. Among 18-to-49-year-olds, Fallon led with 61,877 while Kimmel and Letterman had 45,594 apiece. (The Letterman total seems oddly inflated after he drew only 13,027 viewers in the 18-to-49 range on Wednesday.)
NBC’s followup Seth Meyers Late Night beat CBS’ competing Late Late Show with Craig Ferguson in both measurements.
In Wednesday’s prime-time Nielsens, Idol had the most total viewers and 18-to-49-year-olds from 7 to 9 p.m. The two-hour return of CBS’ Survivor ran second in total viewers during its 7 to 8 p.m. bloc but was nipped by NBC’s Law & Order: SVU from 8 to 9 p.m. The first half of Survivor likewise took the runner-up silver with 18-to-49-year-olds before being beaten by both Law & Order:SVU and ABC’s 8 p.m. episode of Modern Family.
The 8:30 p.m. premiere of ABC’s Mixology didn’t go down well, placing last across the board in competition among the Big Four broadcast networks. It had 78,114 total viewers, the smallest prime-draw of the night.
CBS’ special 9 p.m. episode of Criminal Minds easily swept the competition at 9 p.m., with its 305,356 total viewers second only to Idol’s 347,964. Fallon and Meyers both won their late night slots.
Here are the Wednesday and Thursday local news derby results:
Wednesday -- WFAA8 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another doubleheader win at 6 a.m. and also ran first with 25-to-54-year-olds at 5 p.m.
NBC5 had the most total viewers at both 5 and 6 p.m.; WFAA8 took the 25-to-54 gold at 6 p.m.
Thursday -- WFAA8 stayed strong at 10 p.m. with another sweep and Fox4 as usual ran the table at 6 a.m.
NBC5 ran first at 5 p.m. in both ratings measurements and Fox4 did likewise at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Dormant through most of this month, ABC finally showed some ratings vital signs with Thursday’s returns of Grey’s Anatomy and Scandal.
Grey’s drew 269,849 D-FW viewers from 8 to 9 p.m., losing its first half-hour to CBS’ relocated Two and a Half Men (326,660 viewers) but outdrawing CBS’ The Crazy Ones (191,735). Scandal then easily controlled the 9 p.m. hour with 262,748 viewers. Both ABC dramas routed the competition among advertiser-prized 18-to-49-year-olds.
CBS still had Thursday’s biggest overall draw with its 7 p.m. episode of The Big Bang Theory (454,483 total viewers). Big Bang also whipped the opening half-hour of Fox’s American Idol in the 18-to-49 demographic before Idol ran first in both measurements from 7:30 to 8 p.m.
In late night, the ratings war continued to tighten between NBC’s Tonight Show Starring Jimmy Fallon and ABC’s Jimmy Kimmel Live. The total viewers margin was the closest to date, with Fallon drawing 120,722 to Kimmel’s 106,520 while CBS’ Late Show with David Letterman had just 56,810. Among 18-to-49-year-olds, Fallon led with 61,877 while Kimmel and Letterman had 45,594 apiece. (The Letterman total seems oddly inflated after he drew only 13,027 viewers in the 18-to-49 range on Wednesday.)
NBC’s followup Seth Meyers Late Night beat CBS’ competing Late Late Show with Craig Ferguson in both measurements.
In Wednesday’s prime-time Nielsens, Idol had the most total viewers and 18-to-49-year-olds from 7 to 9 p.m. The two-hour return of CBS’ Survivor ran second in total viewers during its 7 to 8 p.m. bloc but was nipped by NBC’s Law & Order: SVU from 8 to 9 p.m. The first half of Survivor likewise took the runner-up silver with 18-to-49-year-olds before being beaten by both Law & Order:SVU and ABC’s 8 p.m. episode of Modern Family.
The 8:30 p.m. premiere of ABC’s Mixology didn’t go down well, placing last across the board in competition among the Big Four broadcast networks. It had 78,114 total viewers, the smallest prime-draw of the night.
CBS’ special 9 p.m. episode of Criminal Minds easily swept the competition at 9 p.m., with its 305,356 total viewers second only to Idol’s 347,964. Fallon and Meyers both won their late night slots.
Here are the Wednesday and Thursday local news derby results:
Wednesday -- WFAA8 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another doubleheader win at 6 a.m. and also ran first with 25-to-54-year-olds at 5 p.m.
NBC5 had the most total viewers at both 5 and 6 p.m.; WFAA8 took the 25-to-54 gold at 6 p.m.
Thursday -- WFAA8 stayed strong at 10 p.m. with another sweep and Fox4 as usual ran the table at 6 a.m.
NBC5 ran first at 5 p.m. in both ratings measurements and Fox4 did likewise at 6 p.m.
Email comments or questions to: unclebarky@verizon.net