Local Nielsen ratings snapshot (Thurs., Nov. 5) -- Big Bang paces prime-time while FSS gets no bang from Mavs
11/06/15 12:17 PM
By ED BARK
@unclebarkycom on Twitter
The latest new episode of The Big Bang Theory reigned over all programming on the new season’s first Thursday without NFL football filling all of CBS’ prime-time real estate.
Big Bang led off the night with 474,521 D-FW viewers and likewise had a league-leading 184,191 in the advertiser-coveted 18-to-49-year-old demographic.
CBS’ following Life In Pieces also had enough juice to win its time slot in both ratings measurements, as did the network’s season premiere of Mom.
ABC’s second half-hour of Scandal ran first on both counts at 8:30 p.m. opposite a close second place finish by a Big Bang repeat.
At 9 p.m., ABC’s How to Get Away with Murder nipped the return of CBS’ Elementary and Fox4’s local newscast in the total viewer Nielsens. But Fox4 in turn edged HTGAWM in the 18-to-49 age range while Elementary fell to a distant third place in competition among the Big Four broadcast networks.
In the cable universe, the Dallas Mavericks’ lopsided home loss to the Charlotte Hornets had puny returns on Fox Sports Southwest. The game drew just 35,422 total viewers, with 15,879 in the 18-to-49 realm.
The NFL Network’s solo presentation of Thursday Night Football, after seven weeks of sharing with CBS, was a ratings behemoth in comparison. Former Texas A&M wonder boy Johnny Manziel may have been a big reason. He got the start for the woeful Cleveland Browns and fared pretty well for a half against the unbeaten Cincinnati Bengals. The home team’s eventual 31-10 whipping of Cleveland averaged a nice-sized 247,884 total viewers and 133,379 in the 18-to-49 demographic.
Thursday also brought tornado-spiked severe weather and the preemptions of 5:30 p.m. network newscasts by NBC5, TEGNA8 and CBS11.
In the regular 5 to 5:30 p.m. news slot, NBC5 drew the most total viewers for its continuous weather coverage, followed in order by Fox4, TEGNA8 and CBS11. It was the same order of finish among 25-to-to-54-year-olds (main advertiser target audience for news programming).
TEGNA8 took the total viewers lead from 5:30 to 6 p.m., followed by Fox4 and NBC5 (which tied for second) and fourth-place CBS11. In the 25-to-54 age range, Fox4 and NBC5 tied for the lead, with TEGNA8 third and CBS11 again on the bottom.
From 6 to 6:30 p.m., TEGNA8 topped the field in total viewers, trailed by NBC5, CBS11 and Fox4. Among 25-to-54-year-olds, NBC5 ran first, followed by TEGNA8, Fox4 and CBS11.
NBC5 stayed with commercial-free weather coverage from 6:30 to 7 p.m. while Fox4, TEGNA8 and CBS11 all yielded to syndicated entertainment programming. CBS11’s Wheel of Fortune won the half-hour in total viewers, with NBC5 in second and Fox4 (Access Hollywood) and TEGNA8 (Entertainment Tonight) tying for third. NBC5 comfortably won with 25-to-54-year-olds, though, followed by Wheel, ET and Access Hollywood.
Here are the other local news derby results on the 6th weekday of the November “sweeps” ratings period.
TEGNA8 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds. At 6 a.m., Fox rolled to another pair of twin wins.
Also of note in the early morning: In the May sweeps, CBS11 ran third at 6 a.m. for the first time ever among 25-to-54-year-olds, nipping TEGNA8. The station then jettisoned half of its early morning team, reassigning co-news anchor Jason Allen and dropping traffic anchor Tammy Dombeck in favor of newcomers Russ McCaskey and Chelsey Davis.
So far in November, CBS11 has virtually vanished in the 25-to-54 demographic, with TEGNA8 outdrawing the station on all six weekdays to date. Five of these days have been by lopsided margins, with third-place TEGNA8 thumping CBS11 by a 27,680 to 8,334 score in Thursday’s Nielsens.
Sometimes news directors can make one too many -- or in this case -- two too many moves. There are still 14 weekdays left in the November sweeps, but CBS11 already has dug itself a big hole at 6 a.m. after making station history last May.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The latest new episode of The Big Bang Theory reigned over all programming on the new season’s first Thursday without NFL football filling all of CBS’ prime-time real estate.
Big Bang led off the night with 474,521 D-FW viewers and likewise had a league-leading 184,191 in the advertiser-coveted 18-to-49-year-old demographic.
CBS’ following Life In Pieces also had enough juice to win its time slot in both ratings measurements, as did the network’s season premiere of Mom.
ABC’s second half-hour of Scandal ran first on both counts at 8:30 p.m. opposite a close second place finish by a Big Bang repeat.
At 9 p.m., ABC’s How to Get Away with Murder nipped the return of CBS’ Elementary and Fox4’s local newscast in the total viewer Nielsens. But Fox4 in turn edged HTGAWM in the 18-to-49 age range while Elementary fell to a distant third place in competition among the Big Four broadcast networks.
In the cable universe, the Dallas Mavericks’ lopsided home loss to the Charlotte Hornets had puny returns on Fox Sports Southwest. The game drew just 35,422 total viewers, with 15,879 in the 18-to-49 realm.
The NFL Network’s solo presentation of Thursday Night Football, after seven weeks of sharing with CBS, was a ratings behemoth in comparison. Former Texas A&M wonder boy Johnny Manziel may have been a big reason. He got the start for the woeful Cleveland Browns and fared pretty well for a half against the unbeaten Cincinnati Bengals. The home team’s eventual 31-10 whipping of Cleveland averaged a nice-sized 247,884 total viewers and 133,379 in the 18-to-49 demographic.
Thursday also brought tornado-spiked severe weather and the preemptions of 5:30 p.m. network newscasts by NBC5, TEGNA8 and CBS11.
In the regular 5 to 5:30 p.m. news slot, NBC5 drew the most total viewers for its continuous weather coverage, followed in order by Fox4, TEGNA8 and CBS11. It was the same order of finish among 25-to-to-54-year-olds (main advertiser target audience for news programming).
TEGNA8 took the total viewers lead from 5:30 to 6 p.m., followed by Fox4 and NBC5 (which tied for second) and fourth-place CBS11. In the 25-to-54 age range, Fox4 and NBC5 tied for the lead, with TEGNA8 third and CBS11 again on the bottom.
From 6 to 6:30 p.m., TEGNA8 topped the field in total viewers, trailed by NBC5, CBS11 and Fox4. Among 25-to-54-year-olds, NBC5 ran first, followed by TEGNA8, Fox4 and CBS11.
NBC5 stayed with commercial-free weather coverage from 6:30 to 7 p.m. while Fox4, TEGNA8 and CBS11 all yielded to syndicated entertainment programming. CBS11’s Wheel of Fortune won the half-hour in total viewers, with NBC5 in second and Fox4 (Access Hollywood) and TEGNA8 (Entertainment Tonight) tying for third. NBC5 comfortably won with 25-to-54-year-olds, though, followed by Wheel, ET and Access Hollywood.
Here are the other local news derby results on the 6th weekday of the November “sweeps” ratings period.
TEGNA8 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds. At 6 a.m., Fox rolled to another pair of twin wins.
Also of note in the early morning: In the May sweeps, CBS11 ran third at 6 a.m. for the first time ever among 25-to-54-year-olds, nipping TEGNA8. The station then jettisoned half of its early morning team, reassigning co-news anchor Jason Allen and dropping traffic anchor Tammy Dombeck in favor of newcomers Russ McCaskey and Chelsey Davis.
So far in November, CBS11 has virtually vanished in the 25-to-54 demographic, with TEGNA8 outdrawing the station on all six weekdays to date. Five of these days have been by lopsided margins, with third-place TEGNA8 thumping CBS11 by a 27,680 to 8,334 score in Thursday’s Nielsens.
Sometimes news directors can make one too many -- or in this case -- two too many moves. There are still 14 weekdays left in the November sweeps, but CBS11 already has dug itself a big hole at 6 a.m. after making station history last May.
Email comments or questions to: unclebarky@verizon.net