Local Nielsen ratings snapshot (Fri.-Sun., March 8-10) -- JT's SNL gives NBC rare midseaon highlight
03/11/13 10:31 AM
By ED BARK
@unclebarkycom
NBC's all but barren midseason got a latenight lift over the weekend when Saturday Night Live soared on the strength of host Justin Timberlake and a gaggle of guest stars.
SNL averaged 213,410 D-FW viewers to easily rank as Saturday's most-watched TV attraction. Better yet for the Peacock, 137,144 of them were in the advertiser-coveted 18-to-49 wheelhouse. Drop-in guests included Steve Martin, Paul Simon, Dan Aykroyd, Candice Bergen, Tom Hanks, Martin Short and Alec Baldwin. Timbuh was his own musical guest.
On Sunday, CBS led from start to finish in prime-time (among the Big Four broadcast networks) with a lineup of 60 Minutes, The Amazing Race, The Good Wife and The Mentalist. But Fox's 8 p.m. episode of Family Guy and Fox4's 9 p.m. local newscast broke through to win their time slots with 18-to-49-year-olds. D-FW ratings for AMC's The Walking Dead and History's twin punch of The Bible and Vikings were not immediately available.
ABC's third episode of Red Widow Sunday had prime-time's fewest number of 18-to-49-year-olds in the competition with CBS, NBC and Fox. That portends cancellation before the May "sweeps" get underway. Red Widow also ranked last among those four networks in total viewers with a paltry 75,726.
The Dallas Mavericks' Sunday road rout of the Minnesota Timberwolves, which started at 6 p.m. on Fox Sports Southwest, was also a ratings air ball with 55,074 total viewers.
Moving to Fridays, CBS got a solid overall performance from its new Golden Boy crime drama. It easily won the 8 p.m. slot with 220,294 viewers but fell to a distant third-place showing among 18-to-49-year-olds behind ABC's league-leading Shark Tank and Fox's runner-up Touch.
NBC whiffed with its entire Friday prime-time lineup, particularly the 7 p.m. Season 2 premiere of Fashion Star. It lagged well back in fourth place, with a threadbare 48,190 total viewers and just 15,947 in the 18-to-49 range.
On KTXD-TV (Ch. 47), D magazine's 9 to 11 a.m. combo of D: The Broadcast and D Living remained in "hashmark" territory (no measurable audience) in both total viewers and 18-to-49-year-olds.
But Monday March 11th's D: The Broadcast showed signs of life -- booking-wise at least -- by landing Linda Gray of Dallas as a guest. WFAA8's competing local hour, Good Morning Texas, offered "Time Saver Tips" and a purse segment during the time Gray chatted amiably with the D show's four co-hosts.
In Friday's local news derby results, CBS11 topped the 10 p.m. field in total viewers while Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions, added a 6 p.m. win in the 25-to-54 demographic and tied WFAA8 for the 5 p.m. gold in that measurement.
CBS11 had the most total viewers at 6 p.m. WFAA8 and CBS11 tied for the 5 p.m. lead in total viewers.
unclebarky@verizon.net
@unclebarkycom
NBC's all but barren midseason got a latenight lift over the weekend when Saturday Night Live soared on the strength of host Justin Timberlake and a gaggle of guest stars.
SNL averaged 213,410 D-FW viewers to easily rank as Saturday's most-watched TV attraction. Better yet for the Peacock, 137,144 of them were in the advertiser-coveted 18-to-49 wheelhouse. Drop-in guests included Steve Martin, Paul Simon, Dan Aykroyd, Candice Bergen, Tom Hanks, Martin Short and Alec Baldwin. Timbuh was his own musical guest.
On Sunday, CBS led from start to finish in prime-time (among the Big Four broadcast networks) with a lineup of 60 Minutes, The Amazing Race, The Good Wife and The Mentalist. But Fox's 8 p.m. episode of Family Guy and Fox4's 9 p.m. local newscast broke through to win their time slots with 18-to-49-year-olds. D-FW ratings for AMC's The Walking Dead and History's twin punch of The Bible and Vikings were not immediately available.
ABC's third episode of Red Widow Sunday had prime-time's fewest number of 18-to-49-year-olds in the competition with CBS, NBC and Fox. That portends cancellation before the May "sweeps" get underway. Red Widow also ranked last among those four networks in total viewers with a paltry 75,726.
The Dallas Mavericks' Sunday road rout of the Minnesota Timberwolves, which started at 6 p.m. on Fox Sports Southwest, was also a ratings air ball with 55,074 total viewers.
Moving to Fridays, CBS got a solid overall performance from its new Golden Boy crime drama. It easily won the 8 p.m. slot with 220,294 viewers but fell to a distant third-place showing among 18-to-49-year-olds behind ABC's league-leading Shark Tank and Fox's runner-up Touch.
NBC whiffed with its entire Friday prime-time lineup, particularly the 7 p.m. Season 2 premiere of Fashion Star. It lagged well back in fourth place, with a threadbare 48,190 total viewers and just 15,947 in the 18-to-49 range.
On KTXD-TV (Ch. 47), D magazine's 9 to 11 a.m. combo of D: The Broadcast and D Living remained in "hashmark" territory (no measurable audience) in both total viewers and 18-to-49-year-olds.
But Monday March 11th's D: The Broadcast showed signs of life -- booking-wise at least -- by landing Linda Gray of Dallas as a guest. WFAA8's competing local hour, Good Morning Texas, offered "Time Saver Tips" and a purse segment during the time Gray chatted amiably with the D show's four co-hosts.
In Friday's local news derby results, CBS11 topped the 10 p.m. field in total viewers while Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions, added a 6 p.m. win in the 25-to-54 demographic and tied WFAA8 for the 5 p.m. gold in that measurement.
CBS11 had the most total viewers at 6 p.m. WFAA8 and CBS11 tied for the 5 p.m. lead in total viewers.
unclebarky@verizon.net