Local Nielsen ratings snapshot (Fri.-Sun., Nov. 4-6) -- Cowboys pace pigskin parade
11/07/11 10:15 AM
By ED BARK
The Dallas Cowboys' methodical beatdown of the feathered failures from Seattle topped a big football weekend that also included a titanic college face-off and another Baltimore-Pittsburgh grudge match.
Dallas' 23-13 win over the Seahawks Sunday afternoon averaged 1,131,275 D-FW viewers on Fox, with a peak crowd of 1,273,531 for the closing minutes of a game that ended earlier than usual at 2:56 p.m.
Sunday night's Ravens-Steelers war on NBC's Sunday Night Football easily bested all prime-time competition with an overall average of 474,187 viewers. Fox's mid-afternoon Cowboys followup between the New York Giants and Boston Patriots drew more attention with 596,121 viewers. Both games featured last second comeback wins -- respectively by the Ravens and Giants.
ABC's first-year fairy tale series, Once Upon A Time, had a semi-tough time in the 7 p.m. hour. Its 189,675 viewers put it third ahead of Fox's cartoon combo of The Simpsons (162,578 viewers) and Allen Gregory (115,160 viewers). Among advertiser-craved 18-to-49-year-olds, Once Upon A Time beat Allen Gregory and CBS' The Amazing Race while losing to football and The Simpsons.
Saturday's marquee attraction, CBS' prime-time matchup between No. 1 Alabama and No. 2 LSU, matched up favorably with all football attractions except the Cowboys. The elongated game, with LSU winning 9-6 in overtime, averaged 555,476 viewers with a high of 684,184 between 8:30 and 8:45 p.m.
ABC's competing Oklahoma State-Kansas State game had 155,804 viewers overall while the network's earlier Texas A&M-Oklahoma matchup drew 318,383 viewers.
On Friday, the biggest prime-time draw again was CBS' Blue Bloods, with 277,738 viewers. As usual, though, the Tom Selleck cop drama faltered with 18-to-49-year-olds, dipping to third in the 9 p.m. hour, which was won by Fox4's local newscast.
NBC's second episode of Grimm, which didn't have to go against Game 7 of the World Series this time, ran second at 8 p.m. in total viewers, trailing CBS' competing CSI: NY by a score of 182,901 to 149,030. Among 18-to-49-year-olds, Fox's Fringe nipped Grimm for the 8 p.m. top spot.
CBS' new hospital drama, the Ghost Whisperer-infused A Gifted Man, won comfortably in total viewers at 7 p.m. with 216,771 before sliding into third base with 18-to-49-year-olds behind Fox's Kitchen Nightmares and NBC's Chuck.
And now it's on to Friday's local news derby results, which actually make for a pretty short story.
CBS11 prevailed at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 otherwise collected the gold in both measurements at 6 a.m. and 5 and 6 p.m. The 6 a.m. win in the 25-to-54-year-old demographic was shared with NBC5.
The Dallas Cowboys' methodical beatdown of the feathered failures from Seattle topped a big football weekend that also included a titanic college face-off and another Baltimore-Pittsburgh grudge match.
Dallas' 23-13 win over the Seahawks Sunday afternoon averaged 1,131,275 D-FW viewers on Fox, with a peak crowd of 1,273,531 for the closing minutes of a game that ended earlier than usual at 2:56 p.m.
Sunday night's Ravens-Steelers war on NBC's Sunday Night Football easily bested all prime-time competition with an overall average of 474,187 viewers. Fox's mid-afternoon Cowboys followup between the New York Giants and Boston Patriots drew more attention with 596,121 viewers. Both games featured last second comeback wins -- respectively by the Ravens and Giants.
ABC's first-year fairy tale series, Once Upon A Time, had a semi-tough time in the 7 p.m. hour. Its 189,675 viewers put it third ahead of Fox's cartoon combo of The Simpsons (162,578 viewers) and Allen Gregory (115,160 viewers). Among advertiser-craved 18-to-49-year-olds, Once Upon A Time beat Allen Gregory and CBS' The Amazing Race while losing to football and The Simpsons.
Saturday's marquee attraction, CBS' prime-time matchup between No. 1 Alabama and No. 2 LSU, matched up favorably with all football attractions except the Cowboys. The elongated game, with LSU winning 9-6 in overtime, averaged 555,476 viewers with a high of 684,184 between 8:30 and 8:45 p.m.
ABC's competing Oklahoma State-Kansas State game had 155,804 viewers overall while the network's earlier Texas A&M-Oklahoma matchup drew 318,383 viewers.
On Friday, the biggest prime-time draw again was CBS' Blue Bloods, with 277,738 viewers. As usual, though, the Tom Selleck cop drama faltered with 18-to-49-year-olds, dipping to third in the 9 p.m. hour, which was won by Fox4's local newscast.
NBC's second episode of Grimm, which didn't have to go against Game 7 of the World Series this time, ran second at 8 p.m. in total viewers, trailing CBS' competing CSI: NY by a score of 182,901 to 149,030. Among 18-to-49-year-olds, Fox's Fringe nipped Grimm for the 8 p.m. top spot.
CBS' new hospital drama, the Ghost Whisperer-infused A Gifted Man, won comfortably in total viewers at 7 p.m. with 216,771 before sliding into third base with 18-to-49-year-olds behind Fox's Kitchen Nightmares and NBC's Chuck.
And now it's on to Friday's local news derby results, which actually make for a pretty short story.
CBS11 prevailed at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 otherwise collected the gold in both measurements at 6 a.m. and 5 and 6 p.m. The 6 a.m. win in the 25-to-54-year-old demographic was shared with NBC5.