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Local Nielsen ratings snapshot (Thurs., July 11) -- CBS scores with repeats, Big Brother

By ED BARK
@unclebarkycom
Paced by Big Brother, CBS continued to win big against its Big Four broadcast rivals Thursday.

For the second straight night, BB ranked as D-FW’s most-watched prime-time attraction, drawing 185,873 in the 8 p.m. hour with 111,629 of them within the 18-to-49 motherlode.

The Texas Rangers’ loss to Baltimore on Fox Sports Southwest rode in second overall with an average of 165,221 total viewers. But baseball nipped BB for first place during the 8 to 9 p.m. portion of the game while running second with 18-to-49-year-olds.

CBS’ 9 p.m. Elementary rerun won in both ratings measurements against both broadcast and cable network competition.

The network’s 7 p.m. repeat of The Big Bang Theory bested competing ABC, NBC and Fox programming, but not baseball during that half-hour. The Rangers-Orioles game also ranked No. 1 in both measurements from 7:30 to 8 p.m., but a sluggish start in the 6 to 7 p.m. portion kept the overall game average behind Big Brother’s.

NBC’s 9 p.m. premiere of Hollywood Game Night ran fourth at that hour with 89,495 total viewers. It improved to second with 18-to-49-year-olds, though, trailing only Elementary.

Syfy’s intendedly super-cheesy Sharknado movie sparked a feeding frenzy on Twitter, averaging almost 5,000 tweets a minute according to reports. D-FW ratings were not immediately available, but the film drew just 1.37 million viewers nationally. That’s well less than one-third of the audience for History’s Pawn Stars, Thursday’s most-watched cable program with 4.84 million viewers.

In Thursday’s local news derby results, two stations gobbled up all the spoils.

WFAA8 ran first at both 6 and 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 swept the 6 a.m. and 5 p.m. competitions.

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