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Local Nielsen ratings snapshot (Wed., Aug. 19) -- another 3-way "reality competition" battle

By ED BARK
@unclebarkycom on Twitter
Summertime Wednesdays at 7 p.m. mean another square-off among three “reality competition” kingpins. There were two winners in the latest skirmish.

NBC’s live America’s Got Talent results hour drew the most D-FW viewers with 230,142, holding off CBS’ Big Brother and Fox’s Masterchef (195,272 apiece).

But BB topped the field among advertiser-craved 18-to-49-year-olds, pulling in 104,075 to whip Masterchef (91,460) and AGT (63,076). That’s a lousy percentage for AGT.

In the 8 p.m. hour, NBC’s Mr. Robinson won from 8 to 8:30 p.m. in total viewers before the second half of Fox’s Home Free ran first from 8:30 to 9 p.m. But the two Mr. Robinson episodes took both half-hours in the key 18-to-49 demographic.

The 9 p.m. winners were Fox4’s local news in total viewers and NBC’s Last Comic Standing among 18-to-49-year-olds.

ABC as usual played dead for most of the night, running fourth across the board among the Big 4 broadcast networks in the 7 and 9 p.m. hours. From 8 to 9 p.m., repeats of Modern Family and black-ish nudged ABC into third place with 18-to-49-year-olds ahead of CBS’ competing Extant.

A dreaded afternoon workday game killed the Texas Rangers’ ratings momentum, despite the return of pitcher Derek Holland and a 7-2 win for the surging North Texas Nine. Rangers-Mariners averaged 55,792 total viewers on Fox Sports Southwest and 15,769 in the 18-to-49 age range. Monday night’s win over Seattle set a season-to-date ratings high with 209,220 total viewers.

The 3 p.m. T.D. Jakes show, being test-driven for three weeks in four TV markets, fared worse than the Rangers. Produced by TEGNA, Inc. and airing on TEGNA8, T.D. had 34,870 total viewers to tie CBS11’s Dr. Phil for third in that time slot. But the good reverend registered “hashmarks” (no measurable audience) among 18-to-49-year-olds. Fox4’s syndicated TMZ Live! led the 3 p.m. hour with 22,077 viewers in the 18-to-49 realm.

Here are Wednesday’s local news derby results.

NBC5 swept the 10 p.m. competitions for the second straight night, winning in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 logged another pair of 6 a.m. wins while the Peacock added two more firsts -- at 5 p.m. in total viewers and at 6 p.m. with 25-to-54-year-olds.

TEGNA8 ran first at 5 p.m. among 25-to-54-year-olds and CBS11 had the most total viewers at 6 p.m. That gave all four stations at least one lollipop.

Email comments or questions to: unclebarky@verizon.net