Local Nielsen ratings snapshot (Fri., Nov. 6 to Sun., Nov. 15 catchup round) -- season nadir for Cowboys also marks their smallest TV audience to date
11/16/15 09:46 AM
By ED BARK
@unclebarkycom on Twitter
Your friendly content provider returned home just in time to see the Dallas Cowboys drop their seventh straight Tony Romo-less game with a dismal 10-6 loss at Tampa Bay.
Two inept offenses and a noon Sunday start on Fox didn’t help matters. End result: the punchless Cowboys drew their lowest D-FW crowd this season, averaging 1,090,690 viewers. That fell short of the 1,154,431 viewers who watched Dallas lose to the Atlanta Falcons on Sunday, Sept. 27th. It also was a noon start on Fox.
Among advertiser-coveted 18-to-49-year-olds, Cowboys-Bucs drew 460,477 viewers, dodging the season low mark of 371,557 for the loss to the Falcons.
The Cowboys also had a Nov. 8th national showcase game against the Philadelphia Eagles on NBC’s Sunday Night Football. The overtime loss to Philadelphia stretched until 10:56 p.m. and pulled in 1,458,974 total viewers, with 660,546 in the 18-to-49 motherlode. The season highs are still 1,593,540 total viewers and 746,290 in the 18-to-49 demographic for the Oct. 4th overtime loss to the New Orleans Saints on Sunday Night Football.
The New England Patriots’ last-second win over the New York Giants ran second in the Sunday, Nov. 15th NFL parade, averaging 594,922 total viewers on CBS. The earlier Miami Dolphins-Philadelphia Eagles matchup on CBS got crushed opposite the Cowboys, drawing just 84,989 total viewers.
On Saturday night, CBS’ Democratic presidential candidate debate drew a meager 120,401 total viewers and just 31,757 in the 18-to-49 age range. The night’s big winner, Oklahoma’s win over previously unbeaten Baylor on ABC, crushed the Dems with 375,367 total viewers and 133,379 within the 18-to-49 sweet spot.
D-FW ratings were not available for the Tuesday, Nov. 10th Republican presidential candidate debate on Fox Business Network. But nationally, 13.5 million viewers tuned into the Republican face-off while 8.6 million watched the Democratic contenders.
Here are the local news derby results for the six weekdays from Nov. 6-15. Eight days remain to be counted in the November “sweeps” ratings period, which ends on the day before Thanksgiving.
Friday, Nov. 6th -- CBS11 swept the 10 p.m. competitions with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. and likewise had twin wins at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and Fox4 in the 25-to-54 age range.
Monday, Nov. 9th -- CBS11 had the most total viewers at 10 p.m., while Fox4 ran first with 25-to-54-year-olds.
Fox4 remained rock solid at 6 a.m. with another sweep and also ran the table at 5 p.m. NBC5 enjoyed a doubleheader win at 6 p.m.
Tuesday, Nov. 10th -- CBS11 remained on the comeback trail with another total viewers win at 10 p.m., but Fox4 again reigned with 25-to-54-year-olds.
Score another pair of 6 a.m. wins for Fox4 while NBC5 had the most 25-to-54-year-olds at both 5 and 6 p.m. The Peacock and CBS11 shared the total viewers lead at 6 p.m. and Fox4 won outright in that measurement at 5 p.m.
Wednesday, Nov. 11th -- Fueled by the prime-time presence of Empire, Fox4 swept the 10 p.m. competitions after also dominating the 9 p.m. time slot with its local newscast. And how about this? Fox4 also ran the table at 6 a.m. and 5 and 6 p.m. The exceedingly rare local news double grand slam was the first since Aug. 26th, 2014, when Fox4 also accomplished this feat.
Thursday, Nov. 12th -- TEGNA8 finally popped into the winner’s circle by topping the 10 p.m. competitions in both total viewers and 25-to-54-year-olds.
Fox4 as usual controlled the 6 a.m. Nielsens and also won in total viewers at 5 and 6 p.m. NBC5 countered by sweeping the 5 and 6 p.m. newscasts in the 25-to-54 age range.
Friday, Nov. 13th -- TEGNA8 again ran the table at 10 p.m. and Fox4 continued its total dominance of the 6 a.m. races with another pair of wins.
NBC5 and CBS11 shared the total viewers lead at 6 p.m. but the Peacock was alone on top with 25-to-54-year-olds.
Fox4 and NBC5 tied for the most total viewers at 5 p.m. and Fox4 won outright with 25-to-54-year-olds.
LOCAL NEWS NOTE: Former Fox4 early morning reporter and substitute anchor Krystle Gutierrez will be filling in as NBC5’s early morning traffic reporter while Samantha Davies is on maternity leave. Her husband, Kris Gutierrez, joined NBC5 in March and is co-anchoring the station’s weekday 5 p.m. newscasts.
NBC5 also has added consumer investigator Deanna Dewberry to its early morning team. She now has a regular segment. As previously posted, co-anchor Eric King has been reassigned to the reporter poll and can be seen on newscasts throughout the day.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Your friendly content provider returned home just in time to see the Dallas Cowboys drop their seventh straight Tony Romo-less game with a dismal 10-6 loss at Tampa Bay.
Two inept offenses and a noon Sunday start on Fox didn’t help matters. End result: the punchless Cowboys drew their lowest D-FW crowd this season, averaging 1,090,690 viewers. That fell short of the 1,154,431 viewers who watched Dallas lose to the Atlanta Falcons on Sunday, Sept. 27th. It also was a noon start on Fox.
Among advertiser-coveted 18-to-49-year-olds, Cowboys-Bucs drew 460,477 viewers, dodging the season low mark of 371,557 for the loss to the Falcons.
The Cowboys also had a Nov. 8th national showcase game against the Philadelphia Eagles on NBC’s Sunday Night Football. The overtime loss to Philadelphia stretched until 10:56 p.m. and pulled in 1,458,974 total viewers, with 660,546 in the 18-to-49 motherlode. The season highs are still 1,593,540 total viewers and 746,290 in the 18-to-49 demographic for the Oct. 4th overtime loss to the New Orleans Saints on Sunday Night Football.
The New England Patriots’ last-second win over the New York Giants ran second in the Sunday, Nov. 15th NFL parade, averaging 594,922 total viewers on CBS. The earlier Miami Dolphins-Philadelphia Eagles matchup on CBS got crushed opposite the Cowboys, drawing just 84,989 total viewers.
On Saturday night, CBS’ Democratic presidential candidate debate drew a meager 120,401 total viewers and just 31,757 in the 18-to-49 age range. The night’s big winner, Oklahoma’s win over previously unbeaten Baylor on ABC, crushed the Dems with 375,367 total viewers and 133,379 within the 18-to-49 sweet spot.
D-FW ratings were not available for the Tuesday, Nov. 10th Republican presidential candidate debate on Fox Business Network. But nationally, 13.5 million viewers tuned into the Republican face-off while 8.6 million watched the Democratic contenders.
Here are the local news derby results for the six weekdays from Nov. 6-15. Eight days remain to be counted in the November “sweeps” ratings period, which ends on the day before Thanksgiving.
Friday, Nov. 6th -- CBS11 swept the 10 p.m. competitions with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. and likewise had twin wins at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and Fox4 in the 25-to-54 age range.
Monday, Nov. 9th -- CBS11 had the most total viewers at 10 p.m., while Fox4 ran first with 25-to-54-year-olds.
Fox4 remained rock solid at 6 a.m. with another sweep and also ran the table at 5 p.m. NBC5 enjoyed a doubleheader win at 6 p.m.
Tuesday, Nov. 10th -- CBS11 remained on the comeback trail with another total viewers win at 10 p.m., but Fox4 again reigned with 25-to-54-year-olds.
Score another pair of 6 a.m. wins for Fox4 while NBC5 had the most 25-to-54-year-olds at both 5 and 6 p.m. The Peacock and CBS11 shared the total viewers lead at 6 p.m. and Fox4 won outright in that measurement at 5 p.m.
Wednesday, Nov. 11th -- Fueled by the prime-time presence of Empire, Fox4 swept the 10 p.m. competitions after also dominating the 9 p.m. time slot with its local newscast. And how about this? Fox4 also ran the table at 6 a.m. and 5 and 6 p.m. The exceedingly rare local news double grand slam was the first since Aug. 26th, 2014, when Fox4 also accomplished this feat.
Thursday, Nov. 12th -- TEGNA8 finally popped into the winner’s circle by topping the 10 p.m. competitions in both total viewers and 25-to-54-year-olds.
Fox4 as usual controlled the 6 a.m. Nielsens and also won in total viewers at 5 and 6 p.m. NBC5 countered by sweeping the 5 and 6 p.m. newscasts in the 25-to-54 age range.
Friday, Nov. 13th -- TEGNA8 again ran the table at 10 p.m. and Fox4 continued its total dominance of the 6 a.m. races with another pair of wins.
NBC5 and CBS11 shared the total viewers lead at 6 p.m. but the Peacock was alone on top with 25-to-54-year-olds.
Fox4 and NBC5 tied for the most total viewers at 5 p.m. and Fox4 won outright with 25-to-54-year-olds.
LOCAL NEWS NOTE: Former Fox4 early morning reporter and substitute anchor Krystle Gutierrez will be filling in as NBC5’s early morning traffic reporter while Samantha Davies is on maternity leave. Her husband, Kris Gutierrez, joined NBC5 in March and is co-anchoring the station’s weekday 5 p.m. newscasts.
NBC5 also has added consumer investigator Deanna Dewberry to its early morning team. She now has a regular segment. As previously posted, co-anchor Eric King has been reassigned to the reporter poll and can be seen on newscasts throughout the day.
Email comments or questions to: unclebarky@verizon.net