Local Nielsen ratings snapshot (Tues., Jan. 31) -- CBS crime reruns pop with total viewers but Fox on fire with 18-to-49-year-olds
02/01/12 11:46 AM
By ED BARK
CBS and Fox markedly accentuated their differences in Tuesday's D-FW Nielsens.
The older-skewing CBS cashed in with crime repeats -- at least among total viewers. But the kid on the block ran the prime-table among advertiser-craved 18-to-49-year-olds with an all-new lineup.
CBS' 7 p.m. episode of NCIS again was the night's overall top draw, with 345,479 total viewers. The network's NCIS: Los Angeles and Unforgettable also won their time slots in this measurement.
Fox countered with prime cuts of the 18-to-49 demographic, with its 8 p.m. episode of New Girl topping all programming with 156,913 viewers in this age range. The network's Glee and Raising Hope also ran first with 18-to-49-year-olds before Fox4's 9 p.m. local newscast made it a prime-time sweep.
The four-way local news derby numbers had a little something for everyone. CBS11 won at 10 p.m. in total viewers while NBC5 narrowly took the gold among 25-to-54-year-old, the main advertiser target for news programming. Less than two-tenths of a rating point separated the first-place Peacock from WFAA8 and CBS11, which tied for third a smidgen behind Fox4.
Fox4 again swept the 6 a.m. competitions, with a resurgent WFAA8 taking the silver with 25-to-54-year-olds. CBS11 remains a non-factor as the February "sweeps" ratings period beckons with Thursday's start.
CBS11 nipped Fox4 for first place in total viewers at 6 p.m., but Fox4 rebounded with a win among 25-to-54-year-olds.
NBC5 ran first at 5 p.m. in total viewers while the Peacock and WFAA8 shared the 25-to-54 gold.
CBS and Fox markedly accentuated their differences in Tuesday's D-FW Nielsens.
The older-skewing CBS cashed in with crime repeats -- at least among total viewers. But the kid on the block ran the prime-table among advertiser-craved 18-to-49-year-olds with an all-new lineup.
CBS' 7 p.m. episode of NCIS again was the night's overall top draw, with 345,479 total viewers. The network's NCIS: Los Angeles and Unforgettable also won their time slots in this measurement.
Fox countered with prime cuts of the 18-to-49 demographic, with its 8 p.m. episode of New Girl topping all programming with 156,913 viewers in this age range. The network's Glee and Raising Hope also ran first with 18-to-49-year-olds before Fox4's 9 p.m. local newscast made it a prime-time sweep.
The four-way local news derby numbers had a little something for everyone. CBS11 won at 10 p.m. in total viewers while NBC5 narrowly took the gold among 25-to-54-year-old, the main advertiser target for news programming. Less than two-tenths of a rating point separated the first-place Peacock from WFAA8 and CBS11, which tied for third a smidgen behind Fox4.
Fox4 again swept the 6 a.m. competitions, with a resurgent WFAA8 taking the silver with 25-to-54-year-olds. CBS11 remains a non-factor as the February "sweeps" ratings period beckons with Thursday's start.
CBS11 nipped Fox4 for first place in total viewers at 6 p.m., but Fox4 rebounded with a win among 25-to-54-year-olds.
NBC5 ran first at 5 p.m. in total viewers while the Peacock and WFAA8 shared the 25-to-54 gold.