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Local Nielsen ratings snapshot (Fri.-Mon., March 11-14) -- Little Big Shots again goes nuts

By ED BARK
@unclebarkycom on Twitter
Steve Harvey’s much-publicized Miss Universe gaffe clearly hasn’t hurt him and may have only helped him.

The reigning king of prime-time hosts scored again over the weekend with Sunday’s regular time slot premiere of NBC’s Little Big Shots, which rubbed out all competing programming in the 7 p.m. hour with 439,109 D-FW viewers. LBS, already renewed for a Season 2 after Tuesday’s blockbuster “sneak preview” hour, also beat everything except AMC’s The Walking Dead among advertiser-coveted 18-to-49-year-olds. TWD prevailed by the relatively close score of 146,082 viewers to LBS’s 130,204.

Harvey also struck gold last summer as the host of ABC’s Celebrity Family Feud, which likewise had big Nielsen numbers and has been picked up for a second season. So is it Harvey or the concepts? Probably a combination of both, but right now he might be able to host paint drying on a fence and pull a sizable rating.

Sunday’s preceding 6 p.m. repeat of LBS also won its time slot with 184,142 total viewers and 47,636 in the 18-to-49-year-old demographic. In contrast, CBS’ expanded 4:30 to 6:30 p.m. NCAA basketball tourney selection show averaged just 70,824 total viewers and 22,230 in the 18-to-49 age range.

Monday’s prime-time parade as usual was dominated by NBC’s 7 to 9 p.m. edition of The Voice, which led all programing with 382,450 total viewers and 120,677 within the 18-to-49 motherlode. The 9 p.m. hour then went to ABC’s “After the Rose” followup to the latest season finale of The Bachelor, which had respective totals of 233,719 and 88,920 viewers.

On Friday, the prime-time leader was CBS’ 9 p.m. episode of Blue Bloods both in total viewers (276,214) and 18-to-49-year-olds (57,163).

Here are the local news derby results for Friday and Monday.

Friday -- TEGNA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 then took over, running the table at 6 a.m. and 5 p.m., drawing the most 25-to-54-year-olds at 6 p.m. and and tying CBS11 at that hour for the most total viewers.

Monday -- TEGNA8 drew the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds.

Fox4 won in total viewers at 6 a.m., but NBC5 pulled into a rare first-place tie with Fox4 in the 25-to-54 demographic.

The Peacock had the most total viewers at both 5 and 6 p.m. Fox4 was tops with 25-to-54-year-olds at 5 p.m. while sharing first place with NBC5 at 6 p.m. in that key audience measurement.

LOCAL TV NEWS NOTES: CW33’s early morning Eye Opener program, which runs from 5 to 8 a.m. weekdays, has hired Laila Muhammad as its latest news hosts. She arrives from Tribune-owned WTKR-TV in Norfolk, VA. Originating from CW33 studios in Dallas, Eye Opener also airs on five other Tribune stations.

*** Former CBS11/TXA21 sports anchor-reporter Gina Miller has joined Westlake Village, CA-based SmithGeiger as a “senior consultant.” The company’s website says it provides “ongoing service for many of the most recognized companies in finance, consumer technology and multimedia.” Miller also worked as a sports anchor-reporter at TEGNA8 before joining CBS11/TXA21.

Email comments or questions to: unclebarky@verizon.net