Local Nielsen ratings snapshot (Thurs., Nov. 15) -- big showings for CBS/CBS11
11/16/12 09:59 AM
By ED BARK
@unclebarkycom
CBS has been flexing all week in prime-time, but Thursday's Nielsens gave the network its first double-pump.
The regular lineup of Big Bang Theory, Two and a Half Men, Person of Interest and Elementary swept the 7 to 10 p.m. ratings in both total viewers and advertiser-prized 18-to-49-year-olds. Winning in the latter measurement is a big bonus for CBS, which still tends to be a tune-out in this key demographic.
Big Bang as usual led the way with 426,820 total viewers and also again was CBS' biggest draw among 18-to-49-year-olds. That's typical. But Person of Interest's 18-to-49 win over ABC's Grey's Anatomy was pretty much out of the ordinary.
Fox's 7 to 8 p.m. results edition of The X Factor ran a solid second in its time slot while ABC's The Last Resort and NBC's 30 Rock and Up All Night were largely overlooked. Last Resort performed particularly poorly among 18-to-49-year-olds, running fifth in the 7 p.m. hour behind CBS, Fox, NBC and The CW's Vampire Diaries.
In the local news derby results, CBS11 made its best showing in recent memory with four first-place finishes. The station won at 6 and 10 p.m. in total viewers while tying NBC5 for first in that measurement at 5 p.m. CBS11 also logged a very rare 5 p.m. win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 kept its strong November "sweeps" grip on the 6 a.m. Nielsens by again running the table. It also placed first at 6 p.m. with 25-to-54-year-olds. WFAA8 had Thursday's other gold, topping the 10 p.m. competition in the 25-to-54 demographic.
LOCAL NEWS NOTE -- Fort Worth-based NBC5 won the Lone Star Emmy for "Overall Station Excellence" at the chapter's 10th annual awards ceremony. Stations in all of Texas' 19 TV markets are eligible for the award.
unclebarky@verizon.net
@unclebarkycom
CBS has been flexing all week in prime-time, but Thursday's Nielsens gave the network its first double-pump.
The regular lineup of Big Bang Theory, Two and a Half Men, Person of Interest and Elementary swept the 7 to 10 p.m. ratings in both total viewers and advertiser-prized 18-to-49-year-olds. Winning in the latter measurement is a big bonus for CBS, which still tends to be a tune-out in this key demographic.
Big Bang as usual led the way with 426,820 total viewers and also again was CBS' biggest draw among 18-to-49-year-olds. That's typical. But Person of Interest's 18-to-49 win over ABC's Grey's Anatomy was pretty much out of the ordinary.
Fox's 7 to 8 p.m. results edition of The X Factor ran a solid second in its time slot while ABC's The Last Resort and NBC's 30 Rock and Up All Night were largely overlooked. Last Resort performed particularly poorly among 18-to-49-year-olds, running fifth in the 7 p.m. hour behind CBS, Fox, NBC and The CW's Vampire Diaries.
In the local news derby results, CBS11 made its best showing in recent memory with four first-place finishes. The station won at 6 and 10 p.m. in total viewers while tying NBC5 for first in that measurement at 5 p.m. CBS11 also logged a very rare 5 p.m. win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 kept its strong November "sweeps" grip on the 6 a.m. Nielsens by again running the table. It also placed first at 6 p.m. with 25-to-54-year-olds. WFAA8 had Thursday's other gold, topping the 10 p.m. competition in the 25-to-54 demographic.
LOCAL NEWS NOTE -- Fort Worth-based NBC5 won the Lone Star Emmy for "Overall Station Excellence" at the chapter's 10th annual awards ceremony. Stations in all of Texas' 19 TV markets are eligible for the award.
unclebarky@verizon.net