Local Nielsen ratings snapshot (Thurs., Jan. 14) -- three networks split spoils while ABC plays dead
01/15/16 10:04 AM
By ED BARK
@unclebarkycom on Twitter
CBS, NBC and Fox all scored at least one prime-time win Thursday. ABC bottomed out, finishing last across the board among the Big Four broadcast networks.
The night’s big scorer, CBS’ The Big Bang Theory, won from 7 to 7:30 p.m. with 417,862 total viewers and 155,609 in the advertiser-coveted 18-to-49-year-old demographic.
The second half-hour of Fox’s American Idol then had the most total viewers (304,543), but CBS’ competing Life In Pieces ran first with 18-to-49-year-olds (95,271).
Idol swept the 8 p.m. hour in both ratings measurements -- 276,214 total viewers and 98,447 in the 18-to-49 age range.
The 9 p.m. spoils were split between Fox4’s local newscast in total viewers (184,142) and the second episode of NBC’s Shades of Blue in the 18-to-49 realm (66,690).
ABC barely came up for air with its combo of Beyond the Tank and My Diet Is Better Than Yours. Diet in particular starved, drawing a scant 28,330 total viewers from 8 to 10 p.m. and just 9,527 in the key 18-to-49 demographic. That left TEGNA8’s 10 p.m. newscast in the lurch with next to no lead-in power.
Here are Thursday’s local news derby results.
NBC5 scored narrow wins at 10 p.m. in both total viewers (just ahead of CBS11) and 25-to-54-year-olds (just ahead of Fox4 in the main advertiser target audience for news programming).
Fox4 resumed its winning ways with a 6 a.m. sweep after a nearly three-month winning streak in both ratings measurements was halted on Wednesday by NBC5.
CBS11 drew the most total viewers at 6 p.m. and Fox4 ran first with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 age range.
LOCAL TV NEWS NOTE: -- NBC5 will televise Dallas’ annual Dr. Martin Luther King Jr. Holiday Parade on Monday, Jan. 18th. Coverage is scheduled from 10 to 11:30 a.m., with Brian Curtis and Kristi Nelson anchoring while Deborah Ferguson and Cory Smith report live from the parade route. Meteorologist Remeisha Shade will be aboard the station’s weather-braving Thunder Truck.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS, NBC and Fox all scored at least one prime-time win Thursday. ABC bottomed out, finishing last across the board among the Big Four broadcast networks.
The night’s big scorer, CBS’ The Big Bang Theory, won from 7 to 7:30 p.m. with 417,862 total viewers and 155,609 in the advertiser-coveted 18-to-49-year-old demographic.
The second half-hour of Fox’s American Idol then had the most total viewers (304,543), but CBS’ competing Life In Pieces ran first with 18-to-49-year-olds (95,271).
Idol swept the 8 p.m. hour in both ratings measurements -- 276,214 total viewers and 98,447 in the 18-to-49 age range.
The 9 p.m. spoils were split between Fox4’s local newscast in total viewers (184,142) and the second episode of NBC’s Shades of Blue in the 18-to-49 realm (66,690).
ABC barely came up for air with its combo of Beyond the Tank and My Diet Is Better Than Yours. Diet in particular starved, drawing a scant 28,330 total viewers from 8 to 10 p.m. and just 9,527 in the key 18-to-49 demographic. That left TEGNA8’s 10 p.m. newscast in the lurch with next to no lead-in power.
Here are Thursday’s local news derby results.
NBC5 scored narrow wins at 10 p.m. in both total viewers (just ahead of CBS11) and 25-to-54-year-olds (just ahead of Fox4 in the main advertiser target audience for news programming).
Fox4 resumed its winning ways with a 6 a.m. sweep after a nearly three-month winning streak in both ratings measurements was halted on Wednesday by NBC5.
CBS11 drew the most total viewers at 6 p.m. and Fox4 ran first with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 age range.
LOCAL TV NEWS NOTE: -- NBC5 will televise Dallas’ annual Dr. Martin Luther King Jr. Holiday Parade on Monday, Jan. 18th. Coverage is scheduled from 10 to 11:30 a.m., with Brian Curtis and Kristi Nelson anchoring while Deborah Ferguson and Cory Smith report live from the parade route. Meteorologist Remeisha Shade will be aboard the station’s weather-braving Thunder Truck.
Email comments or questions to: unclebarky@verizon.net