Local Nielsen ratings snapshot (Thurs., Oct. 25) -- better numbers for World Series, fast start for Fox4 news on first day of "sweeps"
10/26/12 12:18 PM
By ED BARK
@unclebarkycom
Thursday's Game 2 of the World Series didn't hit a ratings home run, but scored far better in D-FW than the Detroit Tigers' suddenly impotent offense.
Stretching to 10:15 p.m. after a 7:09 p.m. start, the Giants' 2-0 win averaged 302,905 viewers with a peak crowd of 364,863 between 9 and 9:15 p.m. That's a significant bump up from Fox's Game 1 average of 227,179 viewers with a high of 302,905.
Still, the Series didn't win all of its time slots. CBS' The Big Bang Theory was the most-watched attraction between 7 and 7:30 p.m. with 364,863 viewers. And the network's Person of Interest commanded the 8 p.m. hour with 357,978 viewers. Giants-Tigers won the other prime-time segments, from 7:30 to 8 p.m. and from 9 to 10 p.m.
Among advertiser-prized 18-to-49-year-olds, Big Bang and CBS' following Two and a Half Men controlled the 7 p.m. hour before ABC's Grey's Anatomy edged the Series from 8 to 9 p.m. in this key demographic. Baseball then easily took the 9 p.m. hour.
Thursday also marked the first day of the four-week November "sweeps" ratings period, which again are getting off to an early start. Fox4 had the most opening day bragging rights, winning at both 6 a.m. and 5 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 also added a 6 p.m. first in the 25-to-54 demographic while the Series rubbed out the regular start time for its 10 p.m. newscast.
In the downsized three-way late night news race, WFAA8 and CBS11 tied for first in total viewers, but NBC5 led among 25-to-54-year-olds. WFAA8 had the most total viewers at 6 p.m.
Local News note: For the first time ever in D-FW, Fox4, NBC5, WFAA8, CBS11 and CW33 all have women news directors/directors of content.
As previously posted, they'll make their first appearance together at the Press Club of Dallas' "Breaking News and Ceilings -- A First For Journalism in Dallas-Fort Worth." And now the time is near -- Monday, Oct. 29th from 11:30 a.m. to 1 p.m. at the Four Seasons Resort and Club Dallas in Las Colinas.
Scheduled attendees are Fox4's Robin Whitmeyer, NBC5's Susan Tully, WFAA8's Carolyn Mungo, CBS11's Adrienne Roark and CW33's Larissa Hall. For further information and ticket purchases, go here.
unclebarky@verizon.net
@unclebarkycom
Thursday's Game 2 of the World Series didn't hit a ratings home run, but scored far better in D-FW than the Detroit Tigers' suddenly impotent offense.
Stretching to 10:15 p.m. after a 7:09 p.m. start, the Giants' 2-0 win averaged 302,905 viewers with a peak crowd of 364,863 between 9 and 9:15 p.m. That's a significant bump up from Fox's Game 1 average of 227,179 viewers with a high of 302,905.
Still, the Series didn't win all of its time slots. CBS' The Big Bang Theory was the most-watched attraction between 7 and 7:30 p.m. with 364,863 viewers. And the network's Person of Interest commanded the 8 p.m. hour with 357,978 viewers. Giants-Tigers won the other prime-time segments, from 7:30 to 8 p.m. and from 9 to 10 p.m.
Among advertiser-prized 18-to-49-year-olds, Big Bang and CBS' following Two and a Half Men controlled the 7 p.m. hour before ABC's Grey's Anatomy edged the Series from 8 to 9 p.m. in this key demographic. Baseball then easily took the 9 p.m. hour.
Thursday also marked the first day of the four-week November "sweeps" ratings period, which again are getting off to an early start. Fox4 had the most opening day bragging rights, winning at both 6 a.m. and 5 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 also added a 6 p.m. first in the 25-to-54 demographic while the Series rubbed out the regular start time for its 10 p.m. newscast.
In the downsized three-way late night news race, WFAA8 and CBS11 tied for first in total viewers, but NBC5 led among 25-to-54-year-olds. WFAA8 had the most total viewers at 6 p.m.
Local News note: For the first time ever in D-FW, Fox4, NBC5, WFAA8, CBS11 and CW33 all have women news directors/directors of content.
As previously posted, they'll make their first appearance together at the Press Club of Dallas' "Breaking News and Ceilings -- A First For Journalism in Dallas-Fort Worth." And now the time is near -- Monday, Oct. 29th from 11:30 a.m. to 1 p.m. at the Four Seasons Resort and Club Dallas in Las Colinas.
Scheduled attendees are Fox4's Robin Whitmeyer, NBC5's Susan Tully, WFAA8's Carolyn Mungo, CBS11's Adrienne Roark and CW33's Larissa Hall. For further information and ticket purchases, go here.
unclebarky@verizon.net