powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Mon., Aug. 12) -- Dome still dominates

By ED BARK
@unclebarkycom
CBS11 bucked the Time Warner blackout Monday night, with a new episode of Under the Dome easily winning its time slot while the station also logged its first 10 p.m. newscast win since the two parties went to war.

Dome averaged 275,368 D-FW viewers in the 9 p.m. hour, up from the previous Monday’s 247,831 during the first full week of the blackout. That portion of ABC’s three-hour CMA Festival ran second with 165,221 viewers from 9 to 10 p.m.

Dome also was Monday’s No. 1 performer among advertiser-prized 18-to-49-year-olds with 121,197 viewers. CMA Festival handily won prime-time’s first two hours in this key demographic but slipped to second place opposite Dome with 86,114 viewers.

Over on Fox Sports Southwest during daytime hours, the Texas Rangers drew smallish numbers with their win over Houston despite pitcher Yu Darvish’s flirtation with a perfect game. The plate umpire’s obviously blown third strike call ended up giving the Astros their first baserunner with two-hours in the 6th inning. The eventual 2-1 Rangers victory, with Darvish striking out 15 and allowing one hit in 8 innings, averaged just 96,379 viewers. But that number does not reflect any workplace viewing.

NBC’s new summer series Siberia remained in a ratings quarry with a sub-measly 27,537 viewers at 9 p.m. But prime-time’s least-watched network attraction was an 8:30 p.m. rerun of Fox’s The Mindy Project (20,653 viewers).

Here are Monday’s local news derby results:

CBS11 held on to much of its lead-in audience from Dome to win at 10 p.m. in total viewers. WFAA8 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 resumed its winning ways at 6 a.m. with a doubleheader sweep while WFAA8 took both newscast golds at 5 p.m. The two stations tied for first at 6 p.m. in total viewers, with Fox4 alone on top with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net