Local Nielsen ratings snapshot (Wed., June 5) -- Rangers rule
06/06/13 10:42 AM
By ED BARK
@unclebarkycom
Facing a Big Four broadcast network equivalent of the Milwaukee Brewers, the Texas Rangers’ 3-2 win at Boston ranked No. 1 overall Wednesday.
An early 6:10 p.m. start on Fox Sports Southwest also gave the Rangers a slow start. But the game gradually built to a peak D-FW audience of 282,252 with an overall average of 213,410 viewers.
The ABC, CBS and NBC schedules were mixes of first-runs and repeats while Fox offered two new hours of MasterChef. The highest scorer in that field was CBS’ 7 to 8 p.m. edition of The American Baking Competition, which drew 165,221 viewers opposite that portion of the Rangers game (213,410 viewers). The Rangers also won throughout the night among advertiser-prized 18-to-49-year-olds.
Post-Rangers, Fox4’s 9 p.m. local newscast won that hour in both ratings measurements while again improving significantly over a comparatively skimpy lead-in from network programming. The newscast more than doubled its haul of 18-to-49-year-olds over the preceding MasterChef.
During daytime hours, CBS’ 1 p.m. hour of The Talk, with CBS11 early morning co-anchor Adrienne Bankert dropping in as a one-day guest host, had 48,189 total viewers to run second in its time slot behind ABC’s General Hospital (75,726 viewers).
The Talk also placed second among 18-to-49-year-olds, with CW33’s competing syndicated Maury Povich taking the gold. Bankert brought pecan pie for the group and also got to sit next to guest George Lopez.
In Wednesday’s local news derby results, WFAA8 topped the 10 p.m. field in total viewers but Fox4 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 a.m. competitions uncommonly were won by two stations other than Fox4. WFAA8 beat NBC5 by a paper-thin margin in total viewers while the Peacock ran first in the 25-to-54 demographic.
CBS11 ran the table at 6 p.m.; the 5 p.m. golds were split between NBC5 in total viewers and WFAA8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
Facing a Big Four broadcast network equivalent of the Milwaukee Brewers, the Texas Rangers’ 3-2 win at Boston ranked No. 1 overall Wednesday.
An early 6:10 p.m. start on Fox Sports Southwest also gave the Rangers a slow start. But the game gradually built to a peak D-FW audience of 282,252 with an overall average of 213,410 viewers.
The ABC, CBS and NBC schedules were mixes of first-runs and repeats while Fox offered two new hours of MasterChef. The highest scorer in that field was CBS’ 7 to 8 p.m. edition of The American Baking Competition, which drew 165,221 viewers opposite that portion of the Rangers game (213,410 viewers). The Rangers also won throughout the night among advertiser-prized 18-to-49-year-olds.
Post-Rangers, Fox4’s 9 p.m. local newscast won that hour in both ratings measurements while again improving significantly over a comparatively skimpy lead-in from network programming. The newscast more than doubled its haul of 18-to-49-year-olds over the preceding MasterChef.
During daytime hours, CBS’ 1 p.m. hour of The Talk, with CBS11 early morning co-anchor Adrienne Bankert dropping in as a one-day guest host, had 48,189 total viewers to run second in its time slot behind ABC’s General Hospital (75,726 viewers).
The Talk also placed second among 18-to-49-year-olds, with CW33’s competing syndicated Maury Povich taking the gold. Bankert brought pecan pie for the group and also got to sit next to guest George Lopez.
In Wednesday’s local news derby results, WFAA8 topped the 10 p.m. field in total viewers but Fox4 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 a.m. competitions uncommonly were won by two stations other than Fox4. WFAA8 beat NBC5 by a paper-thin margin in total viewers while the Peacock ran first in the 25-to-54 demographic.
CBS11 ran the table at 6 p.m.; the 5 p.m. golds were split between NBC5 in total viewers and WFAA8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net