Local Nielsen ratings snapshot (Fri.-Sun., April 18-20) -- charting the Mavs' meltdown
04/21/14 11:10 AM
By ED BARK
@unclebarkycom on Twitter
D-FW viewers had two options for Game 1 of the Dallas Mavericks-San Antonio Spurs playoff series. They initially chose TNT before getting behind the hometown call on TXA21.
The Mavs blew a 10-point fourth quarter lead in writing the same old script with a faint-of-heart 90-85 road loss. Stretching from 12:11 to 2:32 p.m., the game averaged 163,330 viewers on TXA21 and 142,026 on TNT. In both cases, the peak audiences were between 2:15 and 2:30 p.m., when TXA21 had 255,647 viewers and TNT, 198,836.
TNT comfortably won among advertiser-prized 18-to-49-year-olds, though, averaging 87,931 viewers for the entire game to TXA21’s 65,134.
Sunday’s prime-time parade was led by CBS’ 60 Minutes in total viewers (276,951) and CBS’ The Amazing Race with 18-to-49-year-olds (78,161).
Friday night’s second Stanley Cup playoff match between the Dallas Stars and Anaheim Ducks averaged another smallish crowd of 56,810 total viewers on Fox Sports Southwest. The Ducks won 3-2.
TXA21’s weekly Friday night Texas Rangers game, a home win over the White Sox, drew 184,634 total viewers. It was beaten only by ABC’s 9 p.m. hour of 20/20 (241,444 viewers). 20/20 also had more 18-to-49-year-olds than any other program.
Here are Friday’s local news derby results.
WFAA8 won at 10 p.m. in total viewers while tying Fox4 for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.
It was otherwise a day of sweeps, with Fox4 running the table at both 6 a.m. and 5 p.m. and NBC5 scoring twin wins at 6 p.m.
CW33’s Eye Opener continued to raise some eyebrows in the 5 a.m. hour, beating both WFAA8 and CBS11 in the 25-to-54 demographic before tailing off from 6 to 8 a.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
D-FW viewers had two options for Game 1 of the Dallas Mavericks-San Antonio Spurs playoff series. They initially chose TNT before getting behind the hometown call on TXA21.
The Mavs blew a 10-point fourth quarter lead in writing the same old script with a faint-of-heart 90-85 road loss. Stretching from 12:11 to 2:32 p.m., the game averaged 163,330 viewers on TXA21 and 142,026 on TNT. In both cases, the peak audiences were between 2:15 and 2:30 p.m., when TXA21 had 255,647 viewers and TNT, 198,836.
TNT comfortably won among advertiser-prized 18-to-49-year-olds, though, averaging 87,931 viewers for the entire game to TXA21’s 65,134.
Sunday’s prime-time parade was led by CBS’ 60 Minutes in total viewers (276,951) and CBS’ The Amazing Race with 18-to-49-year-olds (78,161).
Friday night’s second Stanley Cup playoff match between the Dallas Stars and Anaheim Ducks averaged another smallish crowd of 56,810 total viewers on Fox Sports Southwest. The Ducks won 3-2.
TXA21’s weekly Friday night Texas Rangers game, a home win over the White Sox, drew 184,634 total viewers. It was beaten only by ABC’s 9 p.m. hour of 20/20 (241,444 viewers). 20/20 also had more 18-to-49-year-olds than any other program.
Here are Friday’s local news derby results.
WFAA8 won at 10 p.m. in total viewers while tying Fox4 for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.
It was otherwise a day of sweeps, with Fox4 running the table at both 6 a.m. and 5 p.m. and NBC5 scoring twin wins at 6 p.m.
CW33’s Eye Opener continued to raise some eyebrows in the 5 a.m. hour, beating both WFAA8 and CBS11 in the 25-to-54 demographic before tailing off from 6 to 8 a.m.
Email comments or questions to: unclebarky@verizon.net