Local Nielsen ratings snapshot (Tues., Nov. 13) -- three-way split for prime-time spoils
11/14/12 10:19 AM
By ED BARK
@unclebarkycom
CBS' standard Tuesday night crime-palooza ran the table in total viewers but advertiser-prized 18-to-49-year-olds split their votes in D-FW.
Venerable lead-off hitter NCIS edged NBC's The Voice at 7 p.m. by a score of 399,284 total viewers to 351,094. CBS' NCIS: Los Angeles then held 100 percent of the audience to reign at 8 p.m. before the network's Vegas took the 9 p.m. hour with 289,136 viewers.
The Voice had more than twice as many 18-to-49-year-olds viewers as NCIS, though. And the Peacock's Go On handily won in this demographic from 8 to 8:30 p.m. before the second half of NCIS: Los Angeles nipped Fox's The Mindy Project.
Fox4's 9 p.m. local newscast then won that hour, with ABC's Private Practice ranking second with 18-to-49-year-olds.
CW33's comedy-infused Nightcap news hour ran a distant fifth at 9 p.m. in total viewers and 18-to-49-year-olds. But in both cases it held its lead-in audience from the CW network's Emily Owens, M.D.. And Nightcap's percentage of 18-to 49-year-olds is more than decent. Of the show's 20,653 total viewers Tuesday night, 15,947 were in the 18-to-49 age range.
WFAA8's syndicated Katie, airing at 4 p.m., fell short of Nightcap's 18-to-49 haul with 12,758 viewers in this key demographic. The 5 p.m. local newscasts on WFAA8 and CBS11 also had fewer 18-to-49-year-olds than Nightcap, according to Nielsen data.
At the other end of the spectrum, KTXD's (Ch. 47) 8 a.m. Texas Daily is still struggling to reach any viewers at all, let alone its target audience of 50+ baby boomers. Tuesday's edition again had "hashmarks" (no measurable audience).
In the four-way local news derby results, CBS11 racked up another total viewers win at 10 p.m. while again finishing well out of the money
with 25-to-54-year-olds, the main advertiser target audience for most news programming. WFAA8 topped that measurement, with Fox4 a fairly close second.
Fox4 remained strong at 6 a.m., winning in both ratings measurements. It had more 25-to-54-year-olds (92,414) than any other local newscast Tuesday, including the 5, 6, 9 and 10 p.m. editions on Fox4. Also of note: CBS11 inched into third place at 6 a.m. in the 25-to-54 demographic, knocking NBC5 into fourth place. The two stations tied for third place in total viewers while WFAA8 took second in both measurements.
NBC5 fared better in the early evening, tying CBS11 for first in total viewers at 5 p.m. and winning outright at 6 p.m. among 25-to-54-year-olds.
CBS11 ran first at 6 p.m. in total viewers and Fox4 paced the 5 p.m. ratings among 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom
CBS' standard Tuesday night crime-palooza ran the table in total viewers but advertiser-prized 18-to-49-year-olds split their votes in D-FW.
Venerable lead-off hitter NCIS edged NBC's The Voice at 7 p.m. by a score of 399,284 total viewers to 351,094. CBS' NCIS: Los Angeles then held 100 percent of the audience to reign at 8 p.m. before the network's Vegas took the 9 p.m. hour with 289,136 viewers.
The Voice had more than twice as many 18-to-49-year-olds viewers as NCIS, though. And the Peacock's Go On handily won in this demographic from 8 to 8:30 p.m. before the second half of NCIS: Los Angeles nipped Fox's The Mindy Project.
Fox4's 9 p.m. local newscast then won that hour, with ABC's Private Practice ranking second with 18-to-49-year-olds.
CW33's comedy-infused Nightcap news hour ran a distant fifth at 9 p.m. in total viewers and 18-to-49-year-olds. But in both cases it held its lead-in audience from the CW network's Emily Owens, M.D.. And Nightcap's percentage of 18-to 49-year-olds is more than decent. Of the show's 20,653 total viewers Tuesday night, 15,947 were in the 18-to-49 age range.
WFAA8's syndicated Katie, airing at 4 p.m., fell short of Nightcap's 18-to-49 haul with 12,758 viewers in this key demographic. The 5 p.m. local newscasts on WFAA8 and CBS11 also had fewer 18-to-49-year-olds than Nightcap, according to Nielsen data.
At the other end of the spectrum, KTXD's (Ch. 47) 8 a.m. Texas Daily is still struggling to reach any viewers at all, let alone its target audience of 50+ baby boomers. Tuesday's edition again had "hashmarks" (no measurable audience).
In the four-way local news derby results, CBS11 racked up another total viewers win at 10 p.m. while again finishing well out of the money
with 25-to-54-year-olds, the main advertiser target audience for most news programming. WFAA8 topped that measurement, with Fox4 a fairly close second.
Fox4 remained strong at 6 a.m., winning in both ratings measurements. It had more 25-to-54-year-olds (92,414) than any other local newscast Tuesday, including the 5, 6, 9 and 10 p.m. editions on Fox4. Also of note: CBS11 inched into third place at 6 a.m. in the 25-to-54 demographic, knocking NBC5 into fourth place. The two stations tied for third place in total viewers while WFAA8 took second in both measurements.
NBC5 fared better in the early evening, tying CBS11 for first in total viewers at 5 p.m. and winning outright at 6 p.m. among 25-to-54-year-olds.
CBS11 ran first at 6 p.m. in total viewers and Fox4 paced the 5 p.m. ratings among 25-to-54-year-olds.
unclebarky@verizon.net