Local Nielsen ratings snapshot (Tues., Jan. 24) -- State of Union scrambles prime-time schedules
01/25/12 10:48 AM
By ED BARK
President Obama's 8 p.m. State of the Union address sent prime-time schedules into rerun-ville Tuesday, with NBC's 7 p.m. hour of The Biggest Loser the night's only new attraction among the Big Four broadcast networks.
Still, Loser ran third in its time slot, trailing CBS' NCIS repeat (311,609 D-FW viewers) and Fox's American Idol rehash (277,738). Loser moved up to second with advertiser-sought 18-to-49-year-olds, while NCIS fell to third.
ABC's double helping of Last Man Standing reruns ran fifth in both measurements, also losing to The CW's new hour of 90210 while drawing just 60,967 total viewers for its 7:30 p.m. episode.
Fox and CBS tied for the most State of the Union viewers, averaging 196,449 apiece while ABC and NBC trailed in that order. In the cable news universe, Fox News Channel led the three-way field with 88,063 viewers.
In Tuesday's local news derby results, WFAA8 won at 10 p.m. in total viewers but was nipped by Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions while NBC5 did likewise at 6 p.m. The 5 p.m. golds went to Fox4 in total viewers and the Peacock with 25-to-54-year-olds.
President Obama's 8 p.m. State of the Union address sent prime-time schedules into rerun-ville Tuesday, with NBC's 7 p.m. hour of The Biggest Loser the night's only new attraction among the Big Four broadcast networks.
Still, Loser ran third in its time slot, trailing CBS' NCIS repeat (311,609 D-FW viewers) and Fox's American Idol rehash (277,738). Loser moved up to second with advertiser-sought 18-to-49-year-olds, while NCIS fell to third.
ABC's double helping of Last Man Standing reruns ran fifth in both measurements, also losing to The CW's new hour of 90210 while drawing just 60,967 total viewers for its 7:30 p.m. episode.
Fox and CBS tied for the most State of the Union viewers, averaging 196,449 apiece while ABC and NBC trailed in that order. In the cable news universe, Fox News Channel led the three-way field with 88,063 viewers.
In Tuesday's local news derby results, WFAA8 won at 10 p.m. in total viewers but was nipped by Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions while NBC5 did likewise at 6 p.m. The 5 p.m. golds went to Fox4 in total viewers and the Peacock with 25-to-54-year-olds.