Local Nielsen ratings snapshot (Fri.-Mon., March 20-23) -- raising the Dead while The Voice again tunes out Dancing
03/24/15 09:02 AM
By ED BARK
@unclebarkycom on Twitter
Let’s skip past Monday for a sec and go to Sunday, where AMC’s The Walking Dead is mashing the Big Four Broadcast networks in a way that no cable series ever has.
Its latest 8 p.m. episode drew 418,440 D-FW viewers, easily beating all other TV attractions on any network at any time. But the bigger news is still Walking Dead’s amazing appeal among advertiser-craved 18-to-49-year-olds. It had 290,150 viewers in that realm, falling just shy of the 299,611 who watched last Wednesday’s season-ending hour of Empire on Fox. Walking Dead otherwise beat Empire’s second-to-last 7 p.m. episode, which drew 277,534 viewers in the 18-to-49 age range.
Sunday’s next biggest draw in total viewers, CBS’ Madam Secretary, had 251,064. Fox’s first of two The Last Man on Earth episodes was the runner-up among 18-to-49-year-olds with 81,999. That’s well less than one-third of Walking Dead’s total.
In Sunday afternoon’s sports matchups, CBS’ Duke-San Diego State NCAA tourney game had 146,454 total viewers before the following Wichita State-Kansas face-off drew 188,298. Fox’s NASCAR Sprint Cup race, which aired opposite both games, averaged 181,324 viewers.
Monday’s prime-time Nielsens again made NBC’s 7 to 9 p.m. edition of The Voice the No. 1 overall show with 362,648 total viewers. ABC’s competing Dancing with the Stars ran second with 258,038.
The Voice also ruled the 18-to-49 domain with 110,383 viewers. CBS’ 2 Broke Girls and Scorpion topped DWTS, which took the No. 2 spot from 7:30 to 8 p.m. by outdrawing CBS’ Mike & Molly.
On Saturday, CBS had the most-watched NCAA tourney game among for televising networks with its afternoon Kentucky-Cincinnati matchup (195,272 total viewers).
Friday’s hoops cavalcade was paced by CBS’ Duke-Robert Morris mismatch (90,662 total viewers). In comparison, the prime-time leader in total viewers, ABC’s Shark Tank, drew 195,272.
Here are the local news derby results, with CBS11’s 6 and 10 p.m. Friday editions pre-empted by basketball.
Friday -- NBC5 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Gannett8 had the most total viewers at 6 a.m. while Fox4 nipped CBS11 for the 25-to-54 win.
The Peacock ran the table at 5 p.m. and also tied Fox4 for the top spot at 6 p.m. among 25-to-54-year-olds. Gannett8 had the most total viewers at 6 p.m.
Monday -- Gannett8 ran strong at 10 p.m. with twin wins while Fox4 swept the 6 a.m. competitions and NBC5 again ran the table at 5 p.m.
The 6 p.m. winners were CBS11 in total viewers and Gannett8 in the 25-to-54 demographic.
Gannett8 continued to see the bottom drop out at 6 a.m. in the moneymaking 25-to-54 measurement. The station now has run last for seven consecutive weekdays. Monday’s numbers were particularly dismal, with Gannett8 drawing just 11,854 viewers in the 25-to-54 age range. No longer a doormat, CBS11 more than doubled that total with 26,671 viewers to finish second behind Fox4.
All of this has happened since CBS11 switched veteran P.M. anchor Karen Borta to the morning shift. But the station also is making unprecedented headway among 25-to-54-year-olds with what’s still being billed as an interim team of co-news anchor Jason Allen and traffic reporter Tammy Dombeck. Meteorologist Scott Padgett, the dean of the four early morning principals, joined the station in September of 2013.
CBS11 has interviewed numerous potential replacements for both Allen and Dombeck, but without making a move yet. The 25-to-54 numbers lately indicate that perhaps CBS11 already has the right team in place, with no further need of change for the sake of change.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Let’s skip past Monday for a sec and go to Sunday, where AMC’s The Walking Dead is mashing the Big Four Broadcast networks in a way that no cable series ever has.
Its latest 8 p.m. episode drew 418,440 D-FW viewers, easily beating all other TV attractions on any network at any time. But the bigger news is still Walking Dead’s amazing appeal among advertiser-craved 18-to-49-year-olds. It had 290,150 viewers in that realm, falling just shy of the 299,611 who watched last Wednesday’s season-ending hour of Empire on Fox. Walking Dead otherwise beat Empire’s second-to-last 7 p.m. episode, which drew 277,534 viewers in the 18-to-49 age range.
Sunday’s next biggest draw in total viewers, CBS’ Madam Secretary, had 251,064. Fox’s first of two The Last Man on Earth episodes was the runner-up among 18-to-49-year-olds with 81,999. That’s well less than one-third of Walking Dead’s total.
In Sunday afternoon’s sports matchups, CBS’ Duke-San Diego State NCAA tourney game had 146,454 total viewers before the following Wichita State-Kansas face-off drew 188,298. Fox’s NASCAR Sprint Cup race, which aired opposite both games, averaged 181,324 viewers.
Monday’s prime-time Nielsens again made NBC’s 7 to 9 p.m. edition of The Voice the No. 1 overall show with 362,648 total viewers. ABC’s competing Dancing with the Stars ran second with 258,038.
The Voice also ruled the 18-to-49 domain with 110,383 viewers. CBS’ 2 Broke Girls and Scorpion topped DWTS, which took the No. 2 spot from 7:30 to 8 p.m. by outdrawing CBS’ Mike & Molly.
On Saturday, CBS had the most-watched NCAA tourney game among for televising networks with its afternoon Kentucky-Cincinnati matchup (195,272 total viewers).
Friday’s hoops cavalcade was paced by CBS’ Duke-Robert Morris mismatch (90,662 total viewers). In comparison, the prime-time leader in total viewers, ABC’s Shark Tank, drew 195,272.
Here are the local news derby results, with CBS11’s 6 and 10 p.m. Friday editions pre-empted by basketball.
Friday -- NBC5 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Gannett8 had the most total viewers at 6 a.m. while Fox4 nipped CBS11 for the 25-to-54 win.
The Peacock ran the table at 5 p.m. and also tied Fox4 for the top spot at 6 p.m. among 25-to-54-year-olds. Gannett8 had the most total viewers at 6 p.m.
Monday -- Gannett8 ran strong at 10 p.m. with twin wins while Fox4 swept the 6 a.m. competitions and NBC5 again ran the table at 5 p.m.
The 6 p.m. winners were CBS11 in total viewers and Gannett8 in the 25-to-54 demographic.
Gannett8 continued to see the bottom drop out at 6 a.m. in the moneymaking 25-to-54 measurement. The station now has run last for seven consecutive weekdays. Monday’s numbers were particularly dismal, with Gannett8 drawing just 11,854 viewers in the 25-to-54 age range. No longer a doormat, CBS11 more than doubled that total with 26,671 viewers to finish second behind Fox4.
All of this has happened since CBS11 switched veteran P.M. anchor Karen Borta to the morning shift. But the station also is making unprecedented headway among 25-to-54-year-olds with what’s still being billed as an interim team of co-news anchor Jason Allen and traffic reporter Tammy Dombeck. Meteorologist Scott Padgett, the dean of the four early morning principals, joined the station in September of 2013.
CBS11 has interviewed numerous potential replacements for both Allen and Dombeck, but without making a move yet. The 25-to-54 numbers lately indicate that perhaps CBS11 already has the right team in place, with no further need of change for the sake of change.
Email comments or questions to: unclebarky@verizon.net