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Local Nielsen ratings snapshot (Wed., Oct. 31) -- road toughening for Nashville

By ED BARK
@unclebarkycom
ABC's critically praised Nashville is doing a bit better nationally. But in D-FW it ain't no purdy picture.

Wednesday's Episode 4 drew just 123,916 viewers, improving on its lead-in from Suburgatory (96,379 viewers) but tying for a distant third with NBC's Chicago Fire in the 9 p.m. hour. CBS' CSI: Crime Scene Investigation won the time slot with 275,358 viewers while Fox4's local newscast ran second with 192,758.

Nashville fared worse among advertiser-prized 18-to-49-year-olds, drawing only 28,705 of 'em to finish fourth among the Big Four broadcast networks. Fox4's newscast topped this field with 95,682 viewers.

Fox's The X Factor also is something less than a ratings juggernaut. Wednesday's first two-hour live edition ran second in total viewers behind CBS' 7 to 9 p.m. combo of Survivor: Philippines and Criminal Minds. It was a rout from 8 to 9 p.m., with Criminal Minds pulling in a night's best 296,021 viewers while the competing second hour of X Factor had 178,989.

X Factor narrowly won three of its half-hour segments among 18-to-49-year-olds, though. The 7 to 7:30 p.m. leader was ABC's It's the Great Pumpkin, Charlie Brown.

NBC virtually fell off the ratings map from 7 to 8 p.m., with its 30 Rock and Guys With Kids placing fifth in total viewers behind CBS, Fox, ABC and The CW's new Arrow. 30 Rock nipped Arrow for the No. 4 spot with 18-to-49-year-olds before Guys With Kids fell back to fifth.

In Wednesday's local news derby results, CBS11 won at 10 p.m. in total viewers to main its slim lead through the first five weekdays of the November "sweeps" ratings period. But WFAA8 again prevailed with 25-to-54-year-olds (main advertiser target audience for news programming), where it remains the leader.

Fox4 notched a 6 a.m. win in total viewers while WFAA8 topped the 25-to-54 demographic.

WFAA8 ran the table at 6 p.m. and added a 5 p.m. gold in total viewers. Fox4 finished first at 5 p.m. with 25-to-54-year-olds.
unclebarky@verizon.net