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Local Nielsen ratings snapshot (Tues., March 8) -- Little Big Shots blasts off while ABC takes a bible thumping

By ED BARK
@unclebarkycom on Twitter
Already rich in the ratings with The Voice, NBC added to its Tuesday night pot of gold with the sneak preview of Little Big Shots.

The Steve Harvey-hosted collection of talented kids dominated the 9 p.m. hour with 417,862 D-FW viewers and 117,501 in the advertiser-prized 18-to-49-year-old demographic.

Little Big Shots slightly increased the total viewer haul for The Voice (410,779) and matched the juggernaut singing competition in the 18-to-49 age range.

ABC’s 9 p.m. premiere of Of Kings and Prophets, an Old Testament saga of old king Saul and slingshot artist David, toppled with a bigger thud than Goliath in competition with Little Big Shots. It drew just 77,906 total viewers and a wee 12,703 in the 18-to-49 measurement. Fox4’s severe weather-fueled 9 p.m. local newscast ran a solid second with 226,637 total viewers and 79,393 within the 18-to-49 motherlode.

Over in the cable news universe, Fox News Channel’s all-night coverage of the latest batch of presidential primary results drew the biggest overall crowd. FNC averaged 99,154 total viewers from 7 to 10 p.m., followed by CNN (42,494) and MSNBC (35,412).

Among 25-to-54-year-olds (main advertiser target audience for news programming), FNC peaked at 29,763 while MSNBC hit a high of 20,834 and CNN lagged with 17,858.

Here are Tuesday’s local news derby results.

NBC5 won at 10 p.m. in both total viewers and with 25-to-54-year-olds while Fox4 again did likewise at 6 a.m.

The two stations split the 5 and 6 p.m. proceeds. NBC5 drew the most total viewers at both hours and Fox4 ran first with 25-to-54-year-olds.

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