Local Nielsen ratings snapshot (Fri.-Wed., March 9-14) -- catchup round
03/15/12 11:49 AM
By ED BARK
While I was away . . .
ABC's Dallas-set GCB and NBC's Fashion Star aren't anywhere near the blockbuster stratosphere. In D-FW, though, both performed well enough where it counts the most -- among advertiser-coveted 18-to-49-year-olds.
Sunday's second episode of GCB won its 9 p.m. time slot in this key demographic, but lost the overall total viewers war to CBS' competing CSI: Miami. In each instance it was a rout.
CSI: Miami had 284,512 total viewers to GCB's 203,223. But in the 18-to-49 age range, GCB muscled up with 108,878 while CSI: Miami sagged to 67,248.
WFAA8's 10 p.m. local newscast laughed latest, piling up Sunday's biggest overall crowd with 298,060 total viewers.
Fashion Star's 90-minute Tuesday premiere averaged a relatively skimpy 135,482 total viewers from 8:30 to 10 p.m. ABC's Body of Proof (216,771 viewers) and CBS' Unforgettable (182,901 viewers) outpointed Fashion Star from 9 to 10 p.m. while the second half-hour of CBS' NCIS: Los Angeles reigned from 8:30 to 9 p.m. with 284,512 viewers.
NBC otherwise found some silver linings beneath Fashion Star's glitzy designer threads. The debut episode won across the board with 18-to-49-year-olds, averaging 70,451 viewers in this age range.
Fox's New Girl remained Tuesday night's demographic darling, again drawing more 18-to-49-year-olds (102,474) than any other prime-time entry.
On Wednesday night, Fox's two-hour American Idol performance show comfortably ran the table in both ratings measurements before Fox4's 9 p.m. local newscast fell short of CBS' CSI: Crime Scene Investigation on each count.
Idol's total viewer haul was a still formidable 440,317. Better yet for Fox, it outdrew NBC's The Voice, which averaged 345,479 viewers on Monday night while also falling well short of Idol in the 18-to-49 demographic.
Friday's prime-time Nielsens were a wall to wall victory march for CBS in total viewers. Nothing came close to its lineup of Undercover Boss, The Mentalist and Blue Bloods.
Boss and Mentalist likewise triumphed with 18-to-49-year-olds before Blue Bloods plunged to fourth behind ABC's 20/20, NBC's Dateline and Fox4's local news.
Here are the Friday, Monday, Tuesday and Wednesday local news derby results in the four major four-way competitions:
Friday -- CBS11 won at 10 p.m. in total viewers but NBC5 rung up a first place finish among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock nipped Fox4 and WFAA8 at 6 a.m. in total viewers while Fox4 topped the 25-to-54 Nielsens in an equally close three-way battle. CBS11 again was nowhere to be found and remains hopelessly out of contention in the early mornings, as does CBS' latest re-incarnation of its 7 to 9 a.m. offering.
WFAA8 ran the table at 6 p.m., as did Fox4 at 5 p.m.
Monday -- CBS11 won again at 10 p.m. in total viewers, but it was a close four-way fight. Fox4 emerged with a comfy win among 25-to-54-year-olds.
Fox4 nipped NBC5 at 6 a.m. in total viewers while tying WFAA8 for first place with 25-to-54-year-olds.
WFAA8 repeated its total viewers win at 6 p.m. and shared the 25-to-54 gold with Fox4. The 5 p.m. firsts were split between Fox4 in total viewers and WFAA8 among 25-to-54-year-olds.
Tuesday -- CBS11 continued its winning ways by topping the 10 p.m. field in total viewers. It again couldn't hold serve among 25-to-54-year-olds, with WFAA8 this time taking the prize.
NBC5 perked up at 6 a.m. with twin wins while Fox4 swept the 5 p.m. competitions. CBS11 nipped Fox4 for first place at 6 p.m. in total viewers; Fox4 retaliated with a solid win in the 25-to-54 demographic.
Wednesday -- Make it five in a row for CBS11 in the 10 p.m. total viewers wars (the station also won last Thursday). The fight for 25-to-54-year-olds again went to a rival station, though, with Fox 4 beating CBS11 by a smidgen.
NBC5 won at 6 a.m. in total viewers and Fox4 had the edge among 25-to-54-year-olds.
Fox4 swept the 5 p.m. races and added a 6 p.m. win with 25-to-54-year-olds. CBS11 ran first at 6 p.m. in total viewers.
While I was away . . .
ABC's Dallas-set GCB and NBC's Fashion Star aren't anywhere near the blockbuster stratosphere. In D-FW, though, both performed well enough where it counts the most -- among advertiser-coveted 18-to-49-year-olds.
Sunday's second episode of GCB won its 9 p.m. time slot in this key demographic, but lost the overall total viewers war to CBS' competing CSI: Miami. In each instance it was a rout.
CSI: Miami had 284,512 total viewers to GCB's 203,223. But in the 18-to-49 age range, GCB muscled up with 108,878 while CSI: Miami sagged to 67,248.
WFAA8's 10 p.m. local newscast laughed latest, piling up Sunday's biggest overall crowd with 298,060 total viewers.
Fashion Star's 90-minute Tuesday premiere averaged a relatively skimpy 135,482 total viewers from 8:30 to 10 p.m. ABC's Body of Proof (216,771 viewers) and CBS' Unforgettable (182,901 viewers) outpointed Fashion Star from 9 to 10 p.m. while the second half-hour of CBS' NCIS: Los Angeles reigned from 8:30 to 9 p.m. with 284,512 viewers.
NBC otherwise found some silver linings beneath Fashion Star's glitzy designer threads. The debut episode won across the board with 18-to-49-year-olds, averaging 70,451 viewers in this age range.
Fox's New Girl remained Tuesday night's demographic darling, again drawing more 18-to-49-year-olds (102,474) than any other prime-time entry.
On Wednesday night, Fox's two-hour American Idol performance show comfortably ran the table in both ratings measurements before Fox4's 9 p.m. local newscast fell short of CBS' CSI: Crime Scene Investigation on each count.
Idol's total viewer haul was a still formidable 440,317. Better yet for Fox, it outdrew NBC's The Voice, which averaged 345,479 viewers on Monday night while also falling well short of Idol in the 18-to-49 demographic.
Friday's prime-time Nielsens were a wall to wall victory march for CBS in total viewers. Nothing came close to its lineup of Undercover Boss, The Mentalist and Blue Bloods.
Boss and Mentalist likewise triumphed with 18-to-49-year-olds before Blue Bloods plunged to fourth behind ABC's 20/20, NBC's Dateline and Fox4's local news.
Here are the Friday, Monday, Tuesday and Wednesday local news derby results in the four major four-way competitions:
Friday -- CBS11 won at 10 p.m. in total viewers but NBC5 rung up a first place finish among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock nipped Fox4 and WFAA8 at 6 a.m. in total viewers while Fox4 topped the 25-to-54 Nielsens in an equally close three-way battle. CBS11 again was nowhere to be found and remains hopelessly out of contention in the early mornings, as does CBS' latest re-incarnation of its 7 to 9 a.m. offering.
WFAA8 ran the table at 6 p.m., as did Fox4 at 5 p.m.
Monday -- CBS11 won again at 10 p.m. in total viewers, but it was a close four-way fight. Fox4 emerged with a comfy win among 25-to-54-year-olds.
Fox4 nipped NBC5 at 6 a.m. in total viewers while tying WFAA8 for first place with 25-to-54-year-olds.
WFAA8 repeated its total viewers win at 6 p.m. and shared the 25-to-54 gold with Fox4. The 5 p.m. firsts were split between Fox4 in total viewers and WFAA8 among 25-to-54-year-olds.
Tuesday -- CBS11 continued its winning ways by topping the 10 p.m. field in total viewers. It again couldn't hold serve among 25-to-54-year-olds, with WFAA8 this time taking the prize.
NBC5 perked up at 6 a.m. with twin wins while Fox4 swept the 5 p.m. competitions. CBS11 nipped Fox4 for first place at 6 p.m. in total viewers; Fox4 retaliated with a solid win in the 25-to-54 demographic.
Wednesday -- Make it five in a row for CBS11 in the 10 p.m. total viewers wars (the station also won last Thursday). The fight for 25-to-54-year-olds again went to a rival station, though, with Fox 4 beating CBS11 by a smidgen.
NBC5 won at 6 a.m. in total viewers and Fox4 had the edge among 25-to-54-year-olds.
Fox4 swept the 5 p.m. races and added a 6 p.m. win with 25-to-54-year-olds. CBS11 ran first at 6 p.m. in total viewers.