Local Nielsen ratings snapshot (Tues., Sept. 23) -- CBS/NBC again in charge on Night 2 of new season
09/24/14 08:32 AM
By ED BARK
@unclebarkycom on Twitter
Night 2 of the new season brought another tale of two networks -- the same two networks.
CBS swept Tuesday’s prime-time Nielsens in total viewers while NBC did likewise among advertiser-prized 18-to-49-year-olds.
Here’s the hour-by-hour D-FW scorecard.
7 to 8 p.m.
Total Viewers
NCIS (CBS) -- 447,382
The Voice (NBC/first hour) --326,660
Dancing with the Stars results (ABC) -- 184,634
Utopia (Fox) -- 92,317
18-to-49-Year-Olds
The Voice -- 133,525
NCIS -- 71,647
Utopia -- 55,364
Dancing with the Stars -- 35,824
8 to 9 p.m.
Total Viewers
NCIS: New Orleans (CBS) -- 397,673
The Voice (NBC/second hour) -- 376,369
Marvel’s Agents of S.H.I.E.L.D. (ABC) -- 113,621
New Girl (Fox) -- 63,912
The Mindy Project (Fox) -- 63,912
18-to-49-Year-Olds
The Voice -- 156,322
NCIS: New Orleans -- 61,877
Marvel’s Agents of S.H.I.E.L.D. -- 58,621
The Mindy Project -- 45,594
New Girl -- 35,824
9 to 10 P.M.
Total Viewers
Person of Interest (CBS) -- 248,546
Chicago Fire (NBC) -- 213,039
Fox4 local news -- 134,925
Forever (ABC) -- 120,722
18-to-49-Year-Olds
Chicago Fire -- 117,241
Person of Interest -- 74,904
Fox4 local news -- 58,621
Forever -- 42,337
These are dismal numbers for both the ABC and Fox networks.
ABC’s new Forever clearly isn’t going to last forever, and could be the season’s first cancellation. Marvel’s Agents of S.H.I.E.L.D. also performed poorly with its Season 2 opener. And it’s a pretty expensive show.
Fox’s heavy investment in Utopia is looking more and more like money badly spent. And New Girl has almost fallen off the map in its fourth season after such a strong start in Season 1, particularly among 18-to-49-year-olds.
The silver lining for both networks is that NBC was a doormat until last season’s resurgence. Now the Peacock is crowing in the audience demographic that most advertisers are willing to pay a premium for. It only takes a handful of new hits to re-prime the pump. The trick is finding them, which NBC has done.
Here are Tuesday’s local news derby results.
NBC5 narrowly won in total viewers at 10 p.m. while Fox4 edged into first among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. Nielsens and added a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Fox4 and CBS11 tied for the top spot in total viewers at 5 p.m.; NBC5 prevailed in the 25-to-54 measurement.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Night 2 of the new season brought another tale of two networks -- the same two networks.
CBS swept Tuesday’s prime-time Nielsens in total viewers while NBC did likewise among advertiser-prized 18-to-49-year-olds.
Here’s the hour-by-hour D-FW scorecard.
7 to 8 p.m.
Total Viewers
NCIS (CBS) -- 447,382
The Voice (NBC/first hour) --326,660
Dancing with the Stars results (ABC) -- 184,634
Utopia (Fox) -- 92,317
18-to-49-Year-Olds
The Voice -- 133,525
NCIS -- 71,647
Utopia -- 55,364
Dancing with the Stars -- 35,824
8 to 9 p.m.
Total Viewers
NCIS: New Orleans (CBS) -- 397,673
The Voice (NBC/second hour) -- 376,369
Marvel’s Agents of S.H.I.E.L.D. (ABC) -- 113,621
New Girl (Fox) -- 63,912
The Mindy Project (Fox) -- 63,912
18-to-49-Year-Olds
The Voice -- 156,322
NCIS: New Orleans -- 61,877
Marvel’s Agents of S.H.I.E.L.D. -- 58,621
The Mindy Project -- 45,594
New Girl -- 35,824
9 to 10 P.M.
Total Viewers
Person of Interest (CBS) -- 248,546
Chicago Fire (NBC) -- 213,039
Fox4 local news -- 134,925
Forever (ABC) -- 120,722
18-to-49-Year-Olds
Chicago Fire -- 117,241
Person of Interest -- 74,904
Fox4 local news -- 58,621
Forever -- 42,337
These are dismal numbers for both the ABC and Fox networks.
ABC’s new Forever clearly isn’t going to last forever, and could be the season’s first cancellation. Marvel’s Agents of S.H.I.E.L.D. also performed poorly with its Season 2 opener. And it’s a pretty expensive show.
Fox’s heavy investment in Utopia is looking more and more like money badly spent. And New Girl has almost fallen off the map in its fourth season after such a strong start in Season 1, particularly among 18-to-49-year-olds.
The silver lining for both networks is that NBC was a doormat until last season’s resurgence. Now the Peacock is crowing in the audience demographic that most advertisers are willing to pay a premium for. It only takes a handful of new hits to re-prime the pump. The trick is finding them, which NBC has done.
Here are Tuesday’s local news derby results.
NBC5 narrowly won in total viewers at 10 p.m. while Fox4 edged into first among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. Nielsens and added a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Fox4 and CBS11 tied for the top spot in total viewers at 5 p.m.; NBC5 prevailed in the 25-to-54 measurement.
Email comments or questions to: unclebarky@verizon.net