powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Sun.-Mon., Aug. 17-18) -- Johnny F a Grade A draw

By ED BARK
@unclebarkycom on Twitter
Johnny “Football” Manziel’s Monday Night Football battle with Brian Hoyer for the Cleveland Browns’ starting QB slot tore through the prime-time ratings even though neither guy played very well.

The game averaged 262,749 D-FW viewers, with almost half -- 127,011 -- within the advertiser-prized 18-to-49 motherlode. CBS’ Under the Dome took the runner-up spot in prime-time with 163,330 total viewers in the 9 p.m. hour. Fox’s 7 p.m. episode of Masterchef ran second among 18-to-49-year-olds with 78,161.

TNT’s latest season premiere of Dallas had 134,925 total viewers in the 8 p.m. hour; 29,310 were in the 18-to-49 age range.

In Monday’s local news derby results, CBS11 ranked No. 1 in total viewers at 10 p.m. while Fox4 ran comfortably ahead among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also swept the 6 a.m. competitions and added 5 and 6 p.m. wins with 25-to-54-year-olds. NBC5 had the most total viewers at both 5 and 6 p.m. That made it three winless weekdays in a row for WFAA8 in the four major local news battlegrounds.

In Sunday’s prime-time festivities, Fox and CBS split the spoils.

CBS ran first in total viewers from 6 to 8 p.m. with 60 Minutes (213,039) and Big Brother (191,735). Fox’s pre-season NFL game between the Carolina Panthers and Kansas Chiefs then took over with an average of 198,836 viewers from 8 to 10 p.m.

Big Brother and the 8 to 10 p.m. portion of football also topped their time slots among 18-to-49-year-olds. Fox’s American Dad repeat won from 6 to 6:30 in that demographic; the second half-hour of ABC’s America’s Funniest Videos had the edge from 6:30 to 7 p.m.

Email comments or questions to: unclebarky@verizon.net