Local Nielsen ratings snapshot (Tues., Feb. 12) -- CBS top destination for SOTU
02/13/13 10:20 AM
By ED BARK
@unclebarkycom
The Big Four broadcast networks and three cable news channels yielded much of their prime-time terrain Tuesday to President Obama's State of the Union address and the Republican response from water-gulping Florida senator Marco Rubio.
CBS drew the biggest crowds, thanks in part to a NCIS: Los Angeles repeat that dominated the 7 p.m. hour with 199,642 D-FW viewers.
Here are the audience hauls, with Obama beginning his speech at 8:16 p.m. and ending at 9:16 p.m. while Rubio went from 9:29 to 9:44 p.m.
Obama
CBS -- 178,989
NBC -- 123,916
ABC -- 96,379
Fox News Channel -- 75,726
CNN -- 68,842
Fox -- 55,074
MSNBC -- 41,305
Rubio
CBS -- 144,568
Fox -- 103,263
Fox News Channel -- 82,610
ABC -- 75,726
CNN -- 61,958
NBC -- 55,074
MSNBC -- 41,305
In the broadcast universe, CBS and NBC stayed with news coverage to fill out the final minutes of prime-time while Fox4 segued to its regularly scheduled 9 p.m. local newscast. ABC oddly chose to cut to an "in progress" episode of Modern Family, which started at 9:49 p.m. It had 75,726 viewers, the same as the Rubio response. But ABC's news division couldn't have been thrilled with the quick hook while its CBS and NBC rivals stayed the course until 10 p.m.
Here are Tuesday's local news derby results for the ninth weekday of the February "sweeps" ratings period, which ends on Feb. 27th.
WFAA8 had the most viewers at 10 p.m., but Fox4 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another two wins at 6 a.m., where it hasn't lost yet this year in either measurement. WFAA8 inched up to a close second, though, in total viewers.
CBS11 ran first at 6 p.m. in total viewers while Fox4 was tops with 25-to-54-year-olds.
The 5 p.m. golds went to WFAA8 in total viewers and NBC5 in the 25-to-54 demographic.
unclebarky@verizon.net
@unclebarkycom
The Big Four broadcast networks and three cable news channels yielded much of their prime-time terrain Tuesday to President Obama's State of the Union address and the Republican response from water-gulping Florida senator Marco Rubio.
CBS drew the biggest crowds, thanks in part to a NCIS: Los Angeles repeat that dominated the 7 p.m. hour with 199,642 D-FW viewers.
Here are the audience hauls, with Obama beginning his speech at 8:16 p.m. and ending at 9:16 p.m. while Rubio went from 9:29 to 9:44 p.m.
Obama
CBS -- 178,989
NBC -- 123,916
ABC -- 96,379
Fox News Channel -- 75,726
CNN -- 68,842
Fox -- 55,074
MSNBC -- 41,305
Rubio
CBS -- 144,568
Fox -- 103,263
Fox News Channel -- 82,610
ABC -- 75,726
CNN -- 61,958
NBC -- 55,074
MSNBC -- 41,305
In the broadcast universe, CBS and NBC stayed with news coverage to fill out the final minutes of prime-time while Fox4 segued to its regularly scheduled 9 p.m. local newscast. ABC oddly chose to cut to an "in progress" episode of Modern Family, which started at 9:49 p.m. It had 75,726 viewers, the same as the Rubio response. But ABC's news division couldn't have been thrilled with the quick hook while its CBS and NBC rivals stayed the course until 10 p.m.
Here are Tuesday's local news derby results for the ninth weekday of the February "sweeps" ratings period, which ends on Feb. 27th.
WFAA8 had the most viewers at 10 p.m., but Fox4 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another two wins at 6 a.m., where it hasn't lost yet this year in either measurement. WFAA8 inched up to a close second, though, in total viewers.
CBS11 ran first at 6 p.m. in total viewers while Fox4 was tops with 25-to-54-year-olds.
The 5 p.m. golds went to WFAA8 in total viewers and NBC5 in the 25-to-54 demographic.
unclebarky@verizon.net