Local Nielsen ratings snapshot (Mon., June 14) -- sickly numbers for Dallas-made Good Guys
06/15/10 09:44 AM
By ED BARK
It's starting to look a little bleak for Fox's The Good Guys, which drooped in the local Nielsens Monday night despite its homegrown Dallas pedigree.
The serio-comic cop series' third episode, which included a cameo by Fox4 anchor Clarice Tinsley, ran third at 8 p.m. in total viewers and -- worse yet -- an overall fourth among advertiser-coveted 18-to-49-year-olds. For the first time it also drew a smaller audience in both measurements than the preceding Lie to Me and the following Fox4 9 p.m. newscast.
Meanwhile, I'm still entertained by the admittedly broad comedy of Bradley Whitford, whose old school detective staggered through Monday's episode with a bad case of the flu. Maybe it takes a sick sense of humor.
For the record, Good Guys drew 128,940 total viewers after Lie to Me lured 183,230. Only NBC's Last Comic Standing registered a smaller 8 to 9 p.m. audience among the Big Four broadcast networks. It had 101,795 viewers while CBS' frontrunning rerun combo of Two and a Half Men and The Big Bang Theory respectively drew 162,871 and 237,521 viewers.
In the 18-to-49 demographic, Good Guys rang up 45,662 viewers in finishing an out-of-the-money fourth.
At 9 p.m., the second episode of NBC's new Persons Unknown serial drama likewise came up empty with fourth places finishes in both ratings measurements. But it still had more 18-to-49-year-olds than Good Guys.
National ratings weren't yet available as of this writing. But they've so far been even worse news for Good Guys.
In Monday's local news derby results, CBS11 edged WFAA8 in total viewers at 10 p.m., but WFAA8 had the win among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 had a narrow 6 a.m. win in total viewers, with Fox4 prevailing by a paper-thin margin in the 25-to-54 demographic.
CBS11 nipped WFAA8 at 6 p.m. in total viewers, but WFAA8 again was tops with 25-to-54-year-olds.
The 5 p.m. spoils went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
It's starting to look a little bleak for Fox's The Good Guys, which drooped in the local Nielsens Monday night despite its homegrown Dallas pedigree.
The serio-comic cop series' third episode, which included a cameo by Fox4 anchor Clarice Tinsley, ran third at 8 p.m. in total viewers and -- worse yet -- an overall fourth among advertiser-coveted 18-to-49-year-olds. For the first time it also drew a smaller audience in both measurements than the preceding Lie to Me and the following Fox4 9 p.m. newscast.
Meanwhile, I'm still entertained by the admittedly broad comedy of Bradley Whitford, whose old school detective staggered through Monday's episode with a bad case of the flu. Maybe it takes a sick sense of humor.
For the record, Good Guys drew 128,940 total viewers after Lie to Me lured 183,230. Only NBC's Last Comic Standing registered a smaller 8 to 9 p.m. audience among the Big Four broadcast networks. It had 101,795 viewers while CBS' frontrunning rerun combo of Two and a Half Men and The Big Bang Theory respectively drew 162,871 and 237,521 viewers.
In the 18-to-49 demographic, Good Guys rang up 45,662 viewers in finishing an out-of-the-money fourth.
At 9 p.m., the second episode of NBC's new Persons Unknown serial drama likewise came up empty with fourth places finishes in both ratings measurements. But it still had more 18-to-49-year-olds than Good Guys.
National ratings weren't yet available as of this writing. But they've so far been even worse news for Good Guys.
In Monday's local news derby results, CBS11 edged WFAA8 in total viewers at 10 p.m., but WFAA8 had the win among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 had a narrow 6 a.m. win in total viewers, with Fox4 prevailing by a paper-thin margin in the 25-to-54 demographic.
CBS11 nipped WFAA8 at 6 p.m. in total viewers, but WFAA8 again was tops with 25-to-54-year-olds.
The 5 p.m. spoils went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.