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Local Nielsen ratings snapshot (Fri.-Sun., June 27-29) -- Mexico's loss a short-term mega-gain for Univision23

By ED BARK
@unclebarkycom on Twitter
Univision23 can only dream of what might have been had Mexico beaten The Netherlands Sunday instead of suffering a late-in-the-match 2-1 loss to end their World Cup run.

But future great expectations, now dashed, can’t take away from the mega-ratings for a match that ran from 11 a.m. to 12:57 p.m. on both Univision23 and ESPN.

The Spanish language station by far drew the bulk of the D-FW audience, averaging 575,205 viewers compared to ESPN’s 127,823. Among advertiser-coveted 18-to-49-year-olds, Univision23 hauled in 286,590 and ESPN, 71,647.

How big is that? Bigger than any of this year’s five NBA Finals games between the Spurs and the Heat. The climactic Game 5 topped that list with 624,914 total viewers and 335,440 in the 18-to-49 demographic. Mexico-Netherlands drew a combined 703,028 total viewers on Univision23/ESPN, with 358,237 in the 18-to-49 age range.

Sunday’s second World Cup soccer attraction, undermanned Costa Rica’s dramatic win over Greece in an overtime shootout, ran from 3 to 5:55 p.m. on ESPN and Univision23.

The Spanish language telecast and ESPN each averaged 149,127 total viewers for a total of 298,254. Among 18-to-49-year-olds, Univision23 had the edge with 87,931 to 61,877 for a total of 149,808.

In comparison, Sunday’s network prime-time programming on the Big 4 broadcast networks was led by CBS’ Unforgettable in total viewers (213,039) and CBS’ Big Brother in the 18-to-49 demographic (87,931).

CBS’ 8 p.m. premiere of the new cop series Reckless ran second in total viewers (behind the first hour of ABC’s Rising Star) and an out-of-the-money fourth with 18-to-49-year-olds. The 106,520 total viewers for Reckless were almost 600,000 fewer than the TV crowd for Mexico-Netherlands.

Here are Friday’s local news derby results.

WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 swept the 6 a.m. competitions and WFAA8 did likewise at 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and WFAA8 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net