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Local Nielsen ratings snapshot (Thurs., March 10) -- tamer Republicans not as hot

By ED BARK
@unclebarkycom on Twitter
Civility broke out during Thursday’s latest Republican presidential candidate debate, with the ratings suffering accordingly for what frontrunner Donald Trump later called “a very elegant evening.”

Airing from 8 to 10 p.m. on CNN, the four-way encounter averaged 276,214 D-FW viewers and 63,514 in the advertiser-coveted 18-to-49-year-old demographic.

Last week’s verbal fistfight on Fox News Channel turned out to be far more of a crowd-pleaser, drawing 453,274 total viewers and 123,852 in the 18-to-49 age range. A Feb. 25th GOP debate on CNN, where the insults also flew, likewise fared considerably better from a ratings standpoint, with 368,285 total viewers and 95,271 in the key 18-to-49 measurement.

Thursday night’s overall top draw, CBS’ 7 p.m. episode of The Big Bang Theory, pulled in respective totals of 375,367 and 123,852 total viewers. But the debate had more total viewers than Fox’s 7 to 9 p.m. edition of American Idol, which ran third in prime-time with 247,884 viewers. Idol edged the debate among 18-to-49-year-olds, though, drawing 66,690. During the two hours, Dalton Rapattoni of Dallas/Sunnyvale survived to become one of Idol’s final six competitors in the show’s closing season.

The night’s loss leader among the Big Four broadcast networks again was NBC’s 7 p.m. hour of You, Me and the Apocalypse, which had 49,567 total viewers and 28,581 in the 18-to-49 realm.

Here are Thursday’s local news derby results.

Fox4 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

The station also racked up another pair of wins at 6 a.m. and likewise dominated the 6 p.m. competitions. NBC5 ran the table at 5 p.m.

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