Local Nielsen ratings snapshot (Mon., Feb. 6) -- Voice roars, Smash passes first test
02/07/12 09:51 AM
By ED BARK
NBC can finally exhale.
The hard-pressed Peacock has just had its dreamiest Monday night since Justin Bieber was in diapers.
A two-hour edition of The Voice, following Sunday's post-Super Bowl launch, commanded the 7 to 9 p.m. slot with 501,283 D-FW viewers while also crunching all competing programming in the key 18-to-49 demographic. It was an Idol-esque performance from start to finish.
NBC's heavily banked on and saturation-promoted Smash then won the 9 p.m. hour with 318,383 total viewers while also holding serve with 18-to-49-year-olds. The audience fall-offs were substantial but not debilitating for the critically praised Broadway musical drama. And Smash had more than twice as many 18-to-49-year-old viewers as CBS' competing Hawaii Five-0, which drooped to fourth place in that measurement behind ABC's Castle and Fox4's 9 p.m. local newscast.
All of the networks were all in with all new programming on the first Monday of the four-week February "sweeps" ratings period.
CBS' Two and a Half Men remained its most-watched Monday night entry, but took a severe beating from the 8 to 8:30 p.m. portion of The Voice. The score during that half hour was 555,476 to 291,286 in total viewers and 291,409 to 134,497 in the 18-to-49 demographic.
Fox's new Alcatraz managed a decent showing in total viewers, beating ABC's second half of The Bachelor and CBS' Mike & Molly in the 8 p.m. hour. But it trailed Bachelor among 18-to-49-year-olds while barely avoiding an across-the-board fourth place finish by nipping Mike & Molly.
At 7 p.m., Fox's House ran a distant second to The Voice in total viewers while falling to fourth place with 18-to-49-year-olds.
NBC's rare embarrassment of prime-time riches paid off big for NBC5's 10 p.m. newscast. The Peacock won comfortably in total viewers and slaughtered the opposition among 25-to-54-year-olds, the main advertiser target audience for news programming. On that demographic scorecard, NBC5 had 141,437 viewers while WFAA8 and CBS11 tied for second with 63,195 apiece.
In Monday's other local news derby results, NBC5 won at 6 a.m. in total viewers while Fox4 prevailed among 25-to-54-year-olds.
WFAA8 ran the table at 5 p.m.; the 6 p.m. golds went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.
NBC can finally exhale.
The hard-pressed Peacock has just had its dreamiest Monday night since Justin Bieber was in diapers.
A two-hour edition of The Voice, following Sunday's post-Super Bowl launch, commanded the 7 to 9 p.m. slot with 501,283 D-FW viewers while also crunching all competing programming in the key 18-to-49 demographic. It was an Idol-esque performance from start to finish.
NBC's heavily banked on and saturation-promoted Smash then won the 9 p.m. hour with 318,383 total viewers while also holding serve with 18-to-49-year-olds. The audience fall-offs were substantial but not debilitating for the critically praised Broadway musical drama. And Smash had more than twice as many 18-to-49-year-old viewers as CBS' competing Hawaii Five-0, which drooped to fourth place in that measurement behind ABC's Castle and Fox4's 9 p.m. local newscast.
All of the networks were all in with all new programming on the first Monday of the four-week February "sweeps" ratings period.
CBS' Two and a Half Men remained its most-watched Monday night entry, but took a severe beating from the 8 to 8:30 p.m. portion of The Voice. The score during that half hour was 555,476 to 291,286 in total viewers and 291,409 to 134,497 in the 18-to-49 demographic.
Fox's new Alcatraz managed a decent showing in total viewers, beating ABC's second half of The Bachelor and CBS' Mike & Molly in the 8 p.m. hour. But it trailed Bachelor among 18-to-49-year-olds while barely avoiding an across-the-board fourth place finish by nipping Mike & Molly.
At 7 p.m., Fox's House ran a distant second to The Voice in total viewers while falling to fourth place with 18-to-49-year-olds.
NBC's rare embarrassment of prime-time riches paid off big for NBC5's 10 p.m. newscast. The Peacock won comfortably in total viewers and slaughtered the opposition among 25-to-54-year-olds, the main advertiser target audience for news programming. On that demographic scorecard, NBC5 had 141,437 viewers while WFAA8 and CBS11 tied for second with 63,195 apiece.
In Monday's other local news derby results, NBC5 won at 6 a.m. in total viewers while Fox4 prevailed among 25-to-54-year-olds.
WFAA8 ran the table at 5 p.m.; the 6 p.m. golds went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.