Local Nielsen ratings snapshot (Thursday, Feb. 9) -- this time it's Big Bang's turn
02/10/12 10:19 AM
By ED BARK
Thursday brought another rock 'em, sock 'em battle between CBS' The Big Bang Theory and Fox's first half-hour of American Idol.
Idol narrowly won last week, but Big Bang responded in kind last night. It had 454,542 D-FW viewers from 7 to 7:30 p.m. compared to Idol's 444,042. And among advertiser-coveted 18-to-49-year-olds, it was Big Bang, 207,509, and Idol, 192,778.
The second half of Idol again swamped CBS' competing Rob in both ratings measurements.
CBS comfortably won from 8 to 10 p.m. in total viewers with new episodes of Person of Interest and The Mentalist. But it was the same old story with 18-to-49-year-olds, who preferred ABC's competing medical mambo of Grey's Anatomy and Private Practice.
In local news derby results, CBS11 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. It's beginning to look very dicey for reigning champ WFAA8 in the total viewer Nielsens. The station hasn't won in that measurement yet in the first six weekdays of the February "sweeps." And on Friday night, WFAA8 is resorting to Texas Rangers pitcher Derek Holland as its 10 p.m. weathercaster, with Pete Delkus standing by in case he throws a curve ball and predicts a plague of locusts and triple-digit temperatures for the D-FW viewing area.
At 6 a.m., NBC5 rose up for a rare doubleheader sweep during a sweeps month in which it's being hard-pressed by WFAA8 for second place in the 25-to-54 Nielsens.
The 6 p.m. spoils were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demo.
NBC5 won at 5 p.m. in total viewers and shared the 25-to-54 top spot with WFAA8.
Thursday brought another rock 'em, sock 'em battle between CBS' The Big Bang Theory and Fox's first half-hour of American Idol.
Idol narrowly won last week, but Big Bang responded in kind last night. It had 454,542 D-FW viewers from 7 to 7:30 p.m. compared to Idol's 444,042. And among advertiser-coveted 18-to-49-year-olds, it was Big Bang, 207,509, and Idol, 192,778.
The second half of Idol again swamped CBS' competing Rob in both ratings measurements.
CBS comfortably won from 8 to 10 p.m. in total viewers with new episodes of Person of Interest and The Mentalist. But it was the same old story with 18-to-49-year-olds, who preferred ABC's competing medical mambo of Grey's Anatomy and Private Practice.
In local news derby results, CBS11 swept the 10 p.m. competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. It's beginning to look very dicey for reigning champ WFAA8 in the total viewer Nielsens. The station hasn't won in that measurement yet in the first six weekdays of the February "sweeps." And on Friday night, WFAA8 is resorting to Texas Rangers pitcher Derek Holland as its 10 p.m. weathercaster, with Pete Delkus standing by in case he throws a curve ball and predicts a plague of locusts and triple-digit temperatures for the D-FW viewing area.
At 6 a.m., NBC5 rose up for a rare doubleheader sweep during a sweeps month in which it's being hard-pressed by WFAA8 for second place in the 25-to-54 Nielsens.
The 6 p.m. spoils were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demo.
NBC5 won at 5 p.m. in total viewers and shared the 25-to-54 top spot with WFAA8.