Local Nielsen ratings snapshot (Tues., Sept. 24) -- diminishing returns for ABC's all-new lineup
09/25/13 11:21 AM
By ED BARK
@unclebarkycom on Twitter
ABC got solid sampling Tuesday night for its most heavily promoted new fall series, Marvel’s Agents of S.H.I.E.L.D.. But it wasn’t enough for the show to win its time slot. And not nearly enough to buoy the network’s three other new shows.
On Night Two of the new TV season, CBS overall ran the strongest in total D-FW viewers with its three-pronged crime-solving offensive of NCIS, NCIS: Los Angeles and Person of Interest on a new night. Fox for the most part lagged in fourth place with its rebuilt comedy night. Here are the particulars in each of the three one-hour prime-time blocs.
7 to 8 P.M.
The season premiere of NCIS finished a runaway No. 1 with 502,547 viewers. NBC’s first hour of The Voice ran second (289,136 viewers) while S.H.I.E.L.D. took the bronze (261,600). Fox finished well out of the money with second episodes of its freshman comedy combo, Dads (123,916) and Brooklyn Nine-Nine (130,800).
The top prize among advertiser-coveted 18-to-49-year-olds also went to the venerable NCIS, which nipped S.H.I.E.L.D. in this key demographic by a score of 165,849 viewers to 159,470. The Voice ran a solid third (140,337), leaving Dads (82,924) and Brooklyn Nine-Nine (70,167) with relative scraps.
8 to 9 P.M.
Hour 2 of The Voice reigned in total viewers with 385,515, followed closely by NCIS: Los Angeles (357,978). ABC’s new comedy duo of The Goldbergs and Trophy Wife sagged to respective totals of 158,337 and 117,031 viewers, still good enough to outdraw Fox’s New Girl (117,031) and The Mindy Project (103,263).
The Voice and NCIS: L.A. also finished one-two with 18-to-49-year-olds. And Mindy Project moved up a notch to take third-place at 8:30 p.m. ahead of Trophy Wife.
9 to 10 P.M.
Person of Interest ran first in total viewers with 302,905, whipping NBC’s season premiere of Chicago Fire 199,641) while Fox4’s local newscast (117,031) slipped in ahead of ABC’s new Lucky 7 (96,379). It was the same order of finish in the 18-to-49 demographic.
On Fox Sports Southwest, the Texas Rangers remained alive in the Wild Card chase with a 3-2 home win over Houston. The game drew 144,568 total viewers.
Here are Tuesday’s local news derby results:
CBS11 scored a doubleheader win at 10 p.m. with first place finishes in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 continued to dominate its rivals at 6 a.m. with another sweep. The station also ran the table at 5 p.m. and added a 6 p.m. win with 25-to-54-year-olds. NBC5 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
ABC got solid sampling Tuesday night for its most heavily promoted new fall series, Marvel’s Agents of S.H.I.E.L.D.. But it wasn’t enough for the show to win its time slot. And not nearly enough to buoy the network’s three other new shows.
On Night Two of the new TV season, CBS overall ran the strongest in total D-FW viewers with its three-pronged crime-solving offensive of NCIS, NCIS: Los Angeles and Person of Interest on a new night. Fox for the most part lagged in fourth place with its rebuilt comedy night. Here are the particulars in each of the three one-hour prime-time blocs.
7 to 8 P.M.
The season premiere of NCIS finished a runaway No. 1 with 502,547 viewers. NBC’s first hour of The Voice ran second (289,136 viewers) while S.H.I.E.L.D. took the bronze (261,600). Fox finished well out of the money with second episodes of its freshman comedy combo, Dads (123,916) and Brooklyn Nine-Nine (130,800).
The top prize among advertiser-coveted 18-to-49-year-olds also went to the venerable NCIS, which nipped S.H.I.E.L.D. in this key demographic by a score of 165,849 viewers to 159,470. The Voice ran a solid third (140,337), leaving Dads (82,924) and Brooklyn Nine-Nine (70,167) with relative scraps.
8 to 9 P.M.
Hour 2 of The Voice reigned in total viewers with 385,515, followed closely by NCIS: Los Angeles (357,978). ABC’s new comedy duo of The Goldbergs and Trophy Wife sagged to respective totals of 158,337 and 117,031 viewers, still good enough to outdraw Fox’s New Girl (117,031) and The Mindy Project (103,263).
The Voice and NCIS: L.A. also finished one-two with 18-to-49-year-olds. And Mindy Project moved up a notch to take third-place at 8:30 p.m. ahead of Trophy Wife.
9 to 10 P.M.
Person of Interest ran first in total viewers with 302,905, whipping NBC’s season premiere of Chicago Fire 199,641) while Fox4’s local newscast (117,031) slipped in ahead of ABC’s new Lucky 7 (96,379). It was the same order of finish in the 18-to-49 demographic.
On Fox Sports Southwest, the Texas Rangers remained alive in the Wild Card chase with a 3-2 home win over Houston. The game drew 144,568 total viewers.
Here are Tuesday’s local news derby results:
CBS11 scored a doubleheader win at 10 p.m. with first place finishes in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 continued to dominate its rivals at 6 a.m. with another sweep. The station also ran the table at 5 p.m. and added a 6 p.m. win with 25-to-54-year-olds. NBC5 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net