Local Nielsen ratings snapshot (Fri.-Sun., March 2-4) -- a D-FW halo effect for GCB
03/05/12 11:14 AM
By ED BARK
GCB, ABC's Dallas-set psalm about wealthy God-hugging connivers, fared well in D-FW if not the nation at large.
Sunday's 9 p.m. premiere had 291,286 viewers on WFAA8, making it the entire weekend's most-watched attraction. GCB, short for Good Christian Bitches, also won its time slot among advertiser-favored 18-to-49-year-olds. The respective runner-ups were CBS' CSI: Miami (257,416 total viewers) and Fox4's local 9 p.m. newscast.
Nationally, however, GCB ran second to CSI: Miami in total viewers and was behind NBC's second hour of The Celebrity Apprentice among 18-to-49-year-olds. Given the heavy promotional campaign, that's not a particularly strong start. GCB also trailed ABC's preceding and very faded Desperate Housewives in both ratings measurements.
Also in D-FW's Sunday ratings, CBS' combo of The Amazing Race and The Good Wife won in total viewers from 7 to 9 p.m. But Fox's The Simpsons topped the 18-to-49 field from 7 to 7:30 p.m. while the network's Family Guy and American Dad won the 8 p.m. hour in close competition with Desperate Housewives.
ABC had Saturday's biggest overall prime-time with its two-hour 20/20: My Extreme Affliction, which averaged 149,030 D-FW viewers from 8 to 10 p.m. NBC's The Firm, exiled to Saturdays for the rest of its run, was no match with a sub-paltry 33,871 viewers in the 8 p.m. hour before a rerun of the Peacock's Law & Order: SVU nearly tripled that audience.
The English language Fox network premiere of Q'Viva (an international talent search produced by JLo and her estranged husband Marc Anthony), drew 88,063 viewers from 7 to 9 p.m. before Fox4's local news boosted itself to 142,256 viewers. A Spanish language Q'Viva previously premiered on Univision.
CBS ran the prime-time table in total viewers Friday with its lineup of Undercover Boss, A Gifted Man and Blue Bloods. But the network slumped as usual among 18-to-49-year-olds; ABC instead had the trifecta with Shark Tank, a What Would You Do? "news" special and 20/20.
In Friday's local news derby results, CBS11 won at 10 p.m. in total viewers, but WFAA8 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 nipped NBC5 at 6 a.m. in total viewers but the Peacock returned the favor among 25-to-54-year-olds.
NBC5 took the 6 p.m. gold in total viewers while Fox4 finished first with 25-to-54-year-olds. The two stations also were top dogs at 5 p.m., with NBC winning in total viewers and sharing the 25-to-54 gold with Fox4.
GCB, ABC's Dallas-set psalm about wealthy God-hugging connivers, fared well in D-FW if not the nation at large.
Sunday's 9 p.m. premiere had 291,286 viewers on WFAA8, making it the entire weekend's most-watched attraction. GCB, short for Good Christian Bitches, also won its time slot among advertiser-favored 18-to-49-year-olds. The respective runner-ups were CBS' CSI: Miami (257,416 total viewers) and Fox4's local 9 p.m. newscast.
Nationally, however, GCB ran second to CSI: Miami in total viewers and was behind NBC's second hour of The Celebrity Apprentice among 18-to-49-year-olds. Given the heavy promotional campaign, that's not a particularly strong start. GCB also trailed ABC's preceding and very faded Desperate Housewives in both ratings measurements.
Also in D-FW's Sunday ratings, CBS' combo of The Amazing Race and The Good Wife won in total viewers from 7 to 9 p.m. But Fox's The Simpsons topped the 18-to-49 field from 7 to 7:30 p.m. while the network's Family Guy and American Dad won the 8 p.m. hour in close competition with Desperate Housewives.
ABC had Saturday's biggest overall prime-time with its two-hour 20/20: My Extreme Affliction, which averaged 149,030 D-FW viewers from 8 to 10 p.m. NBC's The Firm, exiled to Saturdays for the rest of its run, was no match with a sub-paltry 33,871 viewers in the 8 p.m. hour before a rerun of the Peacock's Law & Order: SVU nearly tripled that audience.
The English language Fox network premiere of Q'Viva (an international talent search produced by JLo and her estranged husband Marc Anthony), drew 88,063 viewers from 7 to 9 p.m. before Fox4's local news boosted itself to 142,256 viewers. A Spanish language Q'Viva previously premiered on Univision.
CBS ran the prime-time table in total viewers Friday with its lineup of Undercover Boss, A Gifted Man and Blue Bloods. But the network slumped as usual among 18-to-49-year-olds; ABC instead had the trifecta with Shark Tank, a What Would You Do? "news" special and 20/20.
In Friday's local news derby results, CBS11 won at 10 p.m. in total viewers, but WFAA8 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 nipped NBC5 at 6 a.m. in total viewers but the Peacock returned the favor among 25-to-54-year-olds.
NBC5 took the 6 p.m. gold in total viewers while Fox4 finished first with 25-to-54-year-olds. The two stations also were top dogs at 5 p.m., with NBC winning in total viewers and sharing the 25-to-54 gold with Fox4.