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Local Nielsen ratings snapshot (Tues., July 9) -- Talent tops Rangers

By ED BARK
@unclebarkycom
NBC’s America’s Got Talent rose to the top of Tuesday’s prime-time heap, controlling the 8 to 10 p.m. slot in a breeze.

AGT drew 240,947 D-FW viewers, with 105,250 of them in the advertiser-prized 18-to-49 age range. Nothing else came close.

The 7 to 8 p.m. portion of Fox Sports Southwest’s Ranger-Orioles game had the most total viewers in that hour with 185,873. But Fox’s So You Think You Can Dance nipped the Rangers for first place among 18-to-49-year-olds. The entire Rangers game, which they won, averaged 165,221 total viewers.

In the have-not arena, both CW33’s 9 p.m. Nightcap news and D magazine’s 9 to 11 a.m. D: The Broadcast on Ch. 47 had “hashmarks” (no measurable audience) in both ratings measurements. TXA21’s 6:30 to 7:30 p.m. edition of The Fan barely fared better, with 6,196 total viewers and hashmarks with 18-to-49-year-olds. All three 5 to 8 a.m. hours of CW33’s Eye Opener also came up empty in the 18-to-49 demographic while the 7 a.m. hour had the most total viewers with a sub-scant 5,507 in a market of 6.88 million potential viewers.

Here are Tuesday’s local news derby results among the four major providers:

WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 and NBC5 tied for first place at 6 a.m. in total viewers but the Peacock won handily with 25-to-54-year-olds.

NBC5 and WFAA8 shared the golds in both ratings measurements at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and Fox4/WFAA8 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net