Local Nielsen ratings snapshot (Mon., Dec. 29) -- Texas/Oklahoma drubbings top charts
12/30/14 09:53 AM
By ED BARK
@unclebarkycom on Twitter
Both Texas and Oklahoma were on the receiving ends of one-sided whippings Monday in bowl games that were over almost before they started.
Nonetheless, both ESPN presentations dominated their late afternoon/early evening/late night time slots on a day when the Big Four broadcast networks punted with holiday season reruns.
The climactic Texas Bowl, with Arkansas smacking Texas 31-7, ranked as the biggest draw with 285,934 D-FW viewers. ESPN’s preceding Russell Athletic Bowl, in which Clemson thumped Oklahoma 40-6, averaged 202,246 viewers and was outdrawn only by CBS11’s 6:30 p.m. edition of Wheel of Fortune (still rolling with 292,908 viewers).
Earlier Monday, Texas A&M’s 45-37 win over West Virginia in the Liberty Bowl had 153,428 viewers on ESPN.
In contrast, NBC filled its three hours of prime-time with a “marathon” of State of Affairs repeats. Each episode drew progressively smaller crowds, with the 7 p.m. hour pulling in 97,636 viewers before audiences fell to 62,766 and 55,792 viewers. Fox4’s 9 p.m. local newscast, the only fresh product at that hour other than football, easily won its time slot among the Big Four broadcast networks with 146,454 viewers and 53,615 in the advertiser-coveted 18-to-49-year-old demographic.
Here are Monday’s four-way local news derby results.
Gannett8 and CBS11 tied for the most viewers at 10 p.m. but Fox4 reigned with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. races and added a 6 p.m. win among 25-to-54-year-olds.
NBC5 and CBS11 tied for the most total viewers at 6 p.m. CBS11 won in that measurement at 5 p.m. while the 25-to-54 golds at that hour were shared by Fox4 and NBC5.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Both Texas and Oklahoma were on the receiving ends of one-sided whippings Monday in bowl games that were over almost before they started.
Nonetheless, both ESPN presentations dominated their late afternoon/early evening/late night time slots on a day when the Big Four broadcast networks punted with holiday season reruns.
The climactic Texas Bowl, with Arkansas smacking Texas 31-7, ranked as the biggest draw with 285,934 D-FW viewers. ESPN’s preceding Russell Athletic Bowl, in which Clemson thumped Oklahoma 40-6, averaged 202,246 viewers and was outdrawn only by CBS11’s 6:30 p.m. edition of Wheel of Fortune (still rolling with 292,908 viewers).
Earlier Monday, Texas A&M’s 45-37 win over West Virginia in the Liberty Bowl had 153,428 viewers on ESPN.
In contrast, NBC filled its three hours of prime-time with a “marathon” of State of Affairs repeats. Each episode drew progressively smaller crowds, with the 7 p.m. hour pulling in 97,636 viewers before audiences fell to 62,766 and 55,792 viewers. Fox4’s 9 p.m. local newscast, the only fresh product at that hour other than football, easily won its time slot among the Big Four broadcast networks with 146,454 viewers and 53,615 in the advertiser-coveted 18-to-49-year-old demographic.
Here are Monday’s four-way local news derby results.
Gannett8 and CBS11 tied for the most viewers at 10 p.m. but Fox4 reigned with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. races and added a 6 p.m. win among 25-to-54-year-olds.
NBC5 and CBS11 tied for the most total viewers at 6 p.m. CBS11 won in that measurement at 5 p.m. while the 25-to-54 golds at that hour were shared by Fox4 and NBC5.
Email comments or questions to: unclebarky@verizon.net