Can NBC's Smash make a splash, or just a splish?
02/02/12 01:09 PM
By ED BARK
Once a rarity, double grand slams are getting commonplace for Belo8's local newscasts, which rang up another one Monday.
The ABC station won at 6 a.m., and 5, 6 and 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. It's the third time this month that Belo8 has rounded all the bases, with the February "sweeps" ratings period just two days away.
Monday's prime-time schedule yielded in large part to President Bush's last State of the Union message, which with the Democratic response ran from 8 to 9:30 p.m. The audience for Bush on the four broadcast networks totaled 467,635 D-FW homes.
At the 7 p.m. hour, Ch. 27 perked up with a MyNetworkTV special on the Harlem Globetrotters. It drew 73,056 homes, an uncommonly large audience for the upstart network. And among advertiser-craved 18-to-49-year-olds, the Globetrotters ran third in the time period, beating both ABC's new episode of Dance War and Fox's repeat of Terminator: The Sarah Connor Chronicles.
Also on the basketball front, the Dallas Mavericks' road win over Memphis had 56,019 homes on Fox Sports Southwest.
Once a rarity, double grand slams are getting commonplace for Belo8's local newscasts, which rang up another one Monday.
The ABC station won at 6 a.m., and 5, 6 and 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. It's the third time this month that Belo8 has rounded all the bases, with the February "sweeps" ratings period just two days away.
Monday's prime-time schedule yielded in large part to President Bush's last State of the Union message, which with the Democratic response ran from 8 to 9:30 p.m. The audience for Bush on the four broadcast networks totaled 467,635 D-FW homes.
At the 7 p.m. hour, Ch. 27 perked up with a MyNetworkTV special on the Harlem Globetrotters. It drew 73,056 homes, an uncommonly large audience for the upstart network. And among advertiser-craved 18-to-49-year-olds, the Globetrotters ran third in the time period, beating both ABC's new episode of Dance War and Fox's repeat of Terminator: The Sarah Connor Chronicles.
Also on the basketball front, the Dallas Mavericks' road win over Memphis had 56,019 homes on Fox Sports Southwest.