Local Nielsen ratings snapshot (Fri.-Sun., Aug. 10-12) -- with Woods contending, PGA Championship surpasses par for the course
08/13/18 11:53 AM
By ED BARK
@unclebarkycom on Twitter
Tiger Woods was in it to win it, and the D-FW ratings reacted accordingly for Sunday’s final round of the PGA Championship on CBS.
The resurgent Woods ended up second, just two strokes behind winner Brooks Koepka. His closing six under par 64 built the audience throughout the afternoon and early evening before Koepka prevailed just a minute after 6 p.m.. After starting with 85,465 total viewers for the initial 1 to 1:15 p.m. segment, the PGA peaked at 284,884 viewers from 5 to 5:15 p.m. The overall average of 185,175 viewers more than doubled the crowd of 87,253 for last August’s PGA, which was won by Justin Thomas.
In 2017, the closing 18 holes of the PGA Championship averaged a puny 22,450 viewers in the advertiser-prized 18-to-49-year-old motherlode. With a Tiger in its tank, Sunday’s final round pulled in 62,412 viewers in this key audience demographic.
CBS’ prime-time scheduled was pushed back roughly a half-hour by the PGA Championship’s post-match coverage. And although the golfers weren’t swinging their clubs anymore, the 6 to 6:15 portion of that coverage drew Sunday’s biggest crowd in total viewers with 313,372. Some of those viewers may have been expecting 60 Minutes to start on time.
Saturday’s Round 3 of the PGA averaged more total viewers (135,320) than any other D-FW TV attraction in the day or night.
Friday’s prime-time pacesetters were CBS’ 9 p.m. repeat of Blue Bloods in total viewers (121,076) and CBS’ 7 p.m. attraction, TKO: Total Knockout, in the 18-to-49 realm (31,206 viewers).
Here are Friday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m., while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 scored twin wins at 6 a.m., with CBS11 maintaining some momentum by again climbing to the No. 2 spot with 25-to-54-year-olds. We’ll see if the station can stay in play when the kids go back to school on Mon., Aug. 20th. The early morning news ratings generally inflate at that point, with extra thousands of parents tuning in at least briefly to check on the weather, etc.
At 6 p.m., CBS11 won in total viewers and NBC5 had the most 25-to-54-year-olds. The 5 p.m. golds went to the Peacock in total viewers and Fox4 in the 25-to-54-year-old measurement.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Tiger Woods was in it to win it, and the D-FW ratings reacted accordingly for Sunday’s final round of the PGA Championship on CBS.
The resurgent Woods ended up second, just two strokes behind winner Brooks Koepka. His closing six under par 64 built the audience throughout the afternoon and early evening before Koepka prevailed just a minute after 6 p.m.. After starting with 85,465 total viewers for the initial 1 to 1:15 p.m. segment, the PGA peaked at 284,884 viewers from 5 to 5:15 p.m. The overall average of 185,175 viewers more than doubled the crowd of 87,253 for last August’s PGA, which was won by Justin Thomas.
In 2017, the closing 18 holes of the PGA Championship averaged a puny 22,450 viewers in the advertiser-prized 18-to-49-year-old motherlode. With a Tiger in its tank, Sunday’s final round pulled in 62,412 viewers in this key audience demographic.
CBS’ prime-time scheduled was pushed back roughly a half-hour by the PGA Championship’s post-match coverage. And although the golfers weren’t swinging their clubs anymore, the 6 to 6:15 portion of that coverage drew Sunday’s biggest crowd in total viewers with 313,372. Some of those viewers may have been expecting 60 Minutes to start on time.
Saturday’s Round 3 of the PGA averaged more total viewers (135,320) than any other D-FW TV attraction in the day or night.
Friday’s prime-time pacesetters were CBS’ 9 p.m. repeat of Blue Bloods in total viewers (121,076) and CBS’ 7 p.m. attraction, TKO: Total Knockout, in the 18-to-49 realm (31,206 viewers).
Here are Friday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m., while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 scored twin wins at 6 a.m., with CBS11 maintaining some momentum by again climbing to the No. 2 spot with 25-to-54-year-olds. We’ll see if the station can stay in play when the kids go back to school on Mon., Aug. 20th. The early morning news ratings generally inflate at that point, with extra thousands of parents tuning in at least briefly to check on the weather, etc.
At 6 p.m., CBS11 won in total viewers and NBC5 had the most 25-to-54-year-olds. The 5 p.m. golds went to the Peacock in total viewers and Fox4 in the 25-to-54-year-old measurement.
Email comments or questions to: unclebarky@verizon.net