Sep 2015
Local Nielsen ratings snapshot (Tues., Sept. 29) -- solid starts for Fox's Grandfathered, Grinder before Scream Queens again a whisper
09/30/15 12:20 PM
By ED BARK
@unclebarkycom on Twitter
Fox’s premieres of Grandfathered and The Grinder, respectively starring the criminally handsome duo of John Stamos and Rob Lowe, performed decently Tuesday night before the network’s second episode of Scream Queens again showed scant signs of life.
Going against punishing competition from CBS’ NCIS and NBC’s first hour of The Voice, Grandfathered drew 184,142 D-FW viewers and The Grinder, 191,225. NCIS led the 7 p.m. hour with 424,944 viewers while The Voice ran a solid second with 368,285 viewers. That left ABC’s competing The Muppets and Fresh Off the Boat in the ratings dust with respective totals of 134,566 and 84,989 viewers.
Among advertiser-coveted 18-to-49-year-olds, The Voice led with 123,852, followed by NCISThe Grinder (88,920), Grandfathered (69,865), The Muppets (66,690) and Fresh Off the Boat (44,460).
The Voice led all programming in both ratings measurements from 8 to 9 p.m., with CBS’ NCIS: New Orleans taking the second spot and ABC’s season premiere of Marvel’s Agents of S.H.I.E.L.D winning the bronze. That left Scream Queens in the dumper with Tuesday night’s lowest scores among the Big Four broadcast networks in both total viewers (63,742) and 18-to-49-year-olds (22,230).
At 9 p.m., CBS’ new Limitless had the most total viewers (191,225) while tying NBC’s surprisingly resilient Best Time Ever in the 18-to-49 demographic with 60,338 viewers apiece.
The first-place Texas Rangers’ crucial 7-6 home win against the Detroit Tigers averaged a nice-sized 191,225 total viewers on Fox Sports Southwest, with a peak crowd of 262,049 between 10:15 and 10:30 p.m. The game’s closing half-hour went opposite the 10 p.m. local newscasts on Fox4, NBC5, TEGNA8 and CBS11. And it easily outdrew the top performer on NBC5 (155,813 viewers.)
Here are Tuesday’s local news derby results.
NBC5 also was tops at 10 p.m. with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. races while the 6 p.m. golds went to CBS11 in total viewers and TEGNA8 in the 25-to-54 age range.
NBC5 had the most total viewers at 5 p.m. and shared the 25-to-54 lead with TEGNA8.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s premieres of Grandfathered and The Grinder, respectively starring the criminally handsome duo of John Stamos and Rob Lowe, performed decently Tuesday night before the network’s second episode of Scream Queens again showed scant signs of life.
Going against punishing competition from CBS’ NCIS and NBC’s first hour of The Voice, Grandfathered drew 184,142 D-FW viewers and The Grinder, 191,225. NCIS led the 7 p.m. hour with 424,944 viewers while The Voice ran a solid second with 368,285 viewers. That left ABC’s competing The Muppets and Fresh Off the Boat in the ratings dust with respective totals of 134,566 and 84,989 viewers.
Among advertiser-coveted 18-to-49-year-olds, The Voice led with 123,852, followed by NCISThe Grinder (88,920), Grandfathered (69,865), The Muppets (66,690) and Fresh Off the Boat (44,460).
The Voice led all programming in both ratings measurements from 8 to 9 p.m., with CBS’ NCIS: New Orleans taking the second spot and ABC’s season premiere of Marvel’s Agents of S.H.I.E.L.D winning the bronze. That left Scream Queens in the dumper with Tuesday night’s lowest scores among the Big Four broadcast networks in both total viewers (63,742) and 18-to-49-year-olds (22,230).
At 9 p.m., CBS’ new Limitless had the most total viewers (191,225) while tying NBC’s surprisingly resilient Best Time Ever in the 18-to-49 demographic with 60,338 viewers apiece.
The first-place Texas Rangers’ crucial 7-6 home win against the Detroit Tigers averaged a nice-sized 191,225 total viewers on Fox Sports Southwest, with a peak crowd of 262,049 between 10:15 and 10:30 p.m. The game’s closing half-hour went opposite the 10 p.m. local newscasts on Fox4, NBC5, TEGNA8 and CBS11. And it easily outdrew the top performer on NBC5 (155,813 viewers.)
Here are Tuesday’s local news derby results.
NBC5 also was tops at 10 p.m. with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. races while the 6 p.m. golds went to CBS11 in total viewers and TEGNA8 in the 25-to-54 age range.
NBC5 had the most total viewers at 5 p.m. and shared the 25-to-54 lead with TEGNA8.
Email comments or questions to: unclebarky@verizon.net
Byron Harris saluted by Press Club of Dallas in memorable night for all
09/29/15 10:50 AM
By ED BARK
@unclebarkycom on Twitter
Both subjectively and objectively speaking, Monday night’s Press Club of Dallas sendoff for retiring WFAA-TV investigative reporter Byron Harris was a beyond expectations success.
Subjectively because your friendly content provider, as a new Press Club board member, helped to set up the event and also served as its emcee. Objectively because it drew a very enthusiastic crowd of 125 or more to the 3015 Trinity Groves event center. Harris, who’s leaving the TV news business on Oct. 9th after a stellar 41-year career at WFAA, is clearly very much appreciated by both former and current colleagues. So the night had a palpable vibe of good will and cheer, with Harris genuinely moved and overwhelmed.
Former WFAA staffers on hand to salute him included Tracy Rowlett, Gloria Campos, Debbie Denmon, Midge Hill, Bill Brown, Peggy Wehmeyer, Brad Hawkins, Chris Heinbaugh, Teresa Woodard, Rebecca Rodriguez, Karin Kelly, John Sparks, John Gudjohnsen, David Goldberg, Jim Tapley, P.J. Ward, Sidney Sims, Pat Trapf and Press Club board member Michael Grant. A sizable contingent of Harris’ current news room colleagues also attended, including news director Carolyn Mungo, assistant news director Eric Valadez, producer Jason Trahan and reporters Rebecca Lopez, Jim Douglas, Lauren Zakalik, Tanya Eiserer and Philip Townsend. A number of others were unable to be there because of their work schedules.
Brett Shipp, Harris’ longtime running mate on WFAA’s investigative team, agreed to do the main Q&A with the honoree. Together they’ve won a total of nine prestigious duPont-Columbia awards and five George Foster Peabody awards. Plus countless other “smaller” national and regional honors during the 20 years since Shipp joined the station in 1995. No local news duo in the land can come close to matching that.
Harris is the gumshoe gold standard, though, as Shipp readily agrees. But he’ll turn 69 on his retirement day and it’s time to exhale and breathe in some of life’s other passions, including fly fishing with his wife, Linda. She was WFAA consumer reporter Linda Metcalf before Harris met and married her.
In his closing comments, Harris noted that “there’s too much news” now. It’s a constant bombardment both locally and nationally, he said, with viewers wearying of both the repetition and all too often, the sensationalism. When he joined WFAA back in 1974, the constantly spewing cable news networks had yet to be birthed and the number of local news hours were substantially less, particularly in morning and late afternoon hours.
But as he noted in an earlier interview with unclebarky.com, “It doesn’t do any good to wish for the good old days. There are never any good old days in anything. It’s only today and tomorrow.”
As his yesterdays approach -- in the news business at least -- we wish Byron Harris a long and fruitful retirement. It was a privilege and a pleasure to be part of a very memorable night Monday. As everyone in that room will attest.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Mon., Sept. 28) -- Blindspot stays strong, Big Bang leads night
09/29/15 10:07 AM
By ED BARK
@unclebarkycom on Twitter
Episode 2 of NBC’s Blindspot continued to prosper behind another bounteous lead-in from The Voice while CBS again led all prime-time programming Monday with another commanding performance by The Big Bang Theory.
Big Bang led off with 368,285 D-FW viewers and also won from 7 to 7:30 p.m. among advertiser-prized 18-to-49-year-olds (149,258). The network’s new Life In Pieces then fell to 233,719 total viewers, putting it behind the second half-hours of both The Voice and ABC’s Dancing with the Stars. Life In Pieces also trailed The Voice with 18-to-49-year-olds but had just enough juice in that key demographic to nip DWTS.
CBS’ Scorpion bounced back up a bit in total viewers, drawing 254,966 in the 8 p.m. hour. That still wasn’t quite enough to outdraw NBC’s time slot-winning The Voice or the runner-up DWTS. It was the same story among 18-to-49-year-olds, with DWTS again looking fairly spry in the No. 2 spot.
Blindspot took over at 9 p.m. with winning totals of 247,884 viewers and 133,379 in the 18-to-49 age range. It was the only Monday night Big Four broadcast network attraction to draw more than half its audience from this advertiser motherlode.
Fox continued to have major problems with Minority Report, whose second episode was trampled in the 8 p.m. hour and had the smallest number of total viewers (63,742) among the Big Four. Minority Report also ranked dead last among 18-to-49-year-olds (25,406), although ABC’s new 9 p.m. episode of Castle barely fared better with 28,581.
In the cable universe, the suddenly slumping first-place Texas Rangers continued to make fans nervous with a home loss to the Detroit Tigers. The game averaged 155,813 total viewers on Fox Sports Southwest, with 50,811 in the 18-to-49 demographic. Over on ESPN, the Green Bay Packers’ dismantling of the Kansas City Chiefs on Monday Night Football drew respective totals of 240,802 and 130,204 viewers.
The late night wars continued to be controlled by Jimmy Fallon’s NBC Tonight Show while ABC’s Jimmy Kimmel Live! moved into second place in both audience measurements ahead of Stephen Colbert’s CBS Late Show. The 18-to-49 numbers were especially dismal for Colbert. His show’s 6,351 viewers were less than one-seventh that of Fallon’s (47,636).
Here are Monday’s local news derby results.
NBC5 capitalized on Blindspot’s 9 p.m. lead-in largesse to win at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and TEGNA8 did likewise at 5 p.m. The 6 p.m. wins went to TEGNA8 in total viewers and NBC5 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Episode 2 of NBC’s Blindspot continued to prosper behind another bounteous lead-in from The Voice while CBS again led all prime-time programming Monday with another commanding performance by The Big Bang Theory.
Big Bang led off with 368,285 D-FW viewers and also won from 7 to 7:30 p.m. among advertiser-prized 18-to-49-year-olds (149,258). The network’s new Life In Pieces then fell to 233,719 total viewers, putting it behind the second half-hours of both The Voice and ABC’s Dancing with the Stars. Life In Pieces also trailed The Voice with 18-to-49-year-olds but had just enough juice in that key demographic to nip DWTS.
CBS’ Scorpion bounced back up a bit in total viewers, drawing 254,966 in the 8 p.m. hour. That still wasn’t quite enough to outdraw NBC’s time slot-winning The Voice or the runner-up DWTS. It was the same story among 18-to-49-year-olds, with DWTS again looking fairly spry in the No. 2 spot.
Blindspot took over at 9 p.m. with winning totals of 247,884 viewers and 133,379 in the 18-to-49 age range. It was the only Monday night Big Four broadcast network attraction to draw more than half its audience from this advertiser motherlode.
Fox continued to have major problems with Minority Report, whose second episode was trampled in the 8 p.m. hour and had the smallest number of total viewers (63,742) among the Big Four. Minority Report also ranked dead last among 18-to-49-year-olds (25,406), although ABC’s new 9 p.m. episode of Castle barely fared better with 28,581.
In the cable universe, the suddenly slumping first-place Texas Rangers continued to make fans nervous with a home loss to the Detroit Tigers. The game averaged 155,813 total viewers on Fox Sports Southwest, with 50,811 in the 18-to-49 demographic. Over on ESPN, the Green Bay Packers’ dismantling of the Kansas City Chiefs on Monday Night Football drew respective totals of 240,802 and 130,204 viewers.
The late night wars continued to be controlled by Jimmy Fallon’s NBC Tonight Show while ABC’s Jimmy Kimmel Live! moved into second place in both audience measurements ahead of Stephen Colbert’s CBS Late Show. The 18-to-49 numbers were especially dismal for Colbert. His show’s 6,351 viewers were less than one-seventh that of Fallon’s (47,636).
Here are Monday’s local news derby results.
NBC5 capitalized on Blindspot’s 9 p.m. lead-in largesse to win at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and TEGNA8 did likewise at 5 p.m. The 6 p.m. wins went to TEGNA8 in total viewers and NBC5 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Fri.-Sun., Sept. 25-27) -- noon start dents Cowboys numbers
09/28/15 10:05 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys started fast, fell flat and the ratings weren’t so hot either.
Still, the Cowboys operate in a stratosphere where “low” Nielsen numbers still amount to more than one million D-FW viewers. But a noon start on Fox generally deflates the potential audience. So Sunday’s game clocked in at 1,154,431 viewers, down significantly from the 1,527,306 who watched Dallas throttle the Philadelphia Eagles last week in a late afternoon game on Fox.
Among advertiser-coveted 18-to-49-year-olds, the Cowboys’ 39-28 loss to the Atlanta Falcons clocked in at 371,557 viewers, a steep drop from the 678,067 for the Eagles game. Watching Brandon Weeden at QB in place of Tony Romo apparently is like re-casting Bradley Cooper with Billy Baldwin. Younger viewers in particular like their star power, and there’s no Dez Bryant either for a while.
NBC’s Sunday Night Football attraction, the Denver Broncos and Detroit Lions, averaged 517,015 total viewers and 219,123 in the 18-to-49 demographic. The game easily ranked as the night’s biggest draw in both measurements, but two other network entertainment attractions also made solid showings.
CBS’ capping of CSI: Crime Scene Investigation with a two-hour movie drew 276,214 total viewers to finish second among the Big Four broadcast networks. ABC’s 9 p.m. premiere of Quantico ran third at that hour with 233,719 total viewers but easily beat CSI among 18-to-49-year-olds with 111,150 viewers. ABC’s preceding launch of Blood & Oil also got fairly decent sampling with respective totals of 184,142 and 60,338 viewers.
On Saturday, Fox’s crazily entertaining TCU-Texas Tech game ran from 3:45 to 7:46 p.m. and easily topped all college football face-offs. Won 55-52 by visiting TCU on a deflected TD pass, the game averaged 318,708 total viewers with a peak crowd of 496,476 for the closing minutes.
The Friday night prime-time Nielsens were swept in total viewers by CBS’ first-run lineup of The Amazing Race (155,813), Hawaii Five-0 (162,895) and Blue Bloods (226,637). All three CBS series also won their time slots among 18-to-49-year-olds. That’s unusual, even opposite reruns on some rival networks.
Here are Friday’s local news derby results.
TEGNA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 had the most total viewers at 6 a.m. but CBS11 nabbed a rare first-place finish among 25-to-54-year-olds.
TEGNA8 won in total viewers at 6 p.m. while Fox4 took the 25-to-54 gold. The reverse was true at 5 p.m. Fox4 took the top spot in total viewers and TEGNA8 won among 25-to-54-year-olds.
NOTE TO READERS -- Nielsen Media Research’s annual population re-estimates are now the new barometer, and D-FW shows an increase in all three major food groups.
Each ratings point is now worth 70,824 total viewers, up from 69,740.
The 18-to-49-year-old figure is up from 31,538 viewers per rating point to 31,757.
And the 25-to-54-year-old number has increased from 29,634 viewers to 29,763.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys started fast, fell flat and the ratings weren’t so hot either.
Still, the Cowboys operate in a stratosphere where “low” Nielsen numbers still amount to more than one million D-FW viewers. But a noon start on Fox generally deflates the potential audience. So Sunday’s game clocked in at 1,154,431 viewers, down significantly from the 1,527,306 who watched Dallas throttle the Philadelphia Eagles last week in a late afternoon game on Fox.
Among advertiser-coveted 18-to-49-year-olds, the Cowboys’ 39-28 loss to the Atlanta Falcons clocked in at 371,557 viewers, a steep drop from the 678,067 for the Eagles game. Watching Brandon Weeden at QB in place of Tony Romo apparently is like re-casting Bradley Cooper with Billy Baldwin. Younger viewers in particular like their star power, and there’s no Dez Bryant either for a while.
NBC’s Sunday Night Football attraction, the Denver Broncos and Detroit Lions, averaged 517,015 total viewers and 219,123 in the 18-to-49 demographic. The game easily ranked as the night’s biggest draw in both measurements, but two other network entertainment attractions also made solid showings.
CBS’ capping of CSI: Crime Scene Investigation with a two-hour movie drew 276,214 total viewers to finish second among the Big Four broadcast networks. ABC’s 9 p.m. premiere of Quantico ran third at that hour with 233,719 total viewers but easily beat CSI among 18-to-49-year-olds with 111,150 viewers. ABC’s preceding launch of Blood & Oil also got fairly decent sampling with respective totals of 184,142 and 60,338 viewers.
On Saturday, Fox’s crazily entertaining TCU-Texas Tech game ran from 3:45 to 7:46 p.m. and easily topped all college football face-offs. Won 55-52 by visiting TCU on a deflected TD pass, the game averaged 318,708 total viewers with a peak crowd of 496,476 for the closing minutes.
The Friday night prime-time Nielsens were swept in total viewers by CBS’ first-run lineup of The Amazing Race (155,813), Hawaii Five-0 (162,895) and Blue Bloods (226,637). All three CBS series also won their time slots among 18-to-49-year-olds. That’s unusual, even opposite reruns on some rival networks.
Here are Friday’s local news derby results.
TEGNA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 had the most total viewers at 6 a.m. but CBS11 nabbed a rare first-place finish among 25-to-54-year-olds.
TEGNA8 won in total viewers at 6 p.m. while Fox4 took the 25-to-54 gold. The reverse was true at 5 p.m. Fox4 took the top spot in total viewers and TEGNA8 won among 25-to-54-year-olds.
NOTE TO READERS -- Nielsen Media Research’s annual population re-estimates are now the new barometer, and D-FW shows an increase in all three major food groups.
Each ratings point is now worth 70,824 total viewers, up from 69,740.
The 18-to-49-year-old figure is up from 31,538 viewers per rating point to 31,757.
And the 25-to-54-year-old number has increased from 29,634 viewers to 29,763.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Thurs., Sept. 24) -- football's on top while Heroes Reborn also scores
09/25/15 09:35 AM
By ED BARK
@unclebarkycom on Twitter
CBS’ Thursday Night Football dominated all of the night’s network programming with the New York Giants win over the Washington Redskins in an NFC East matchup that still left both teams behind the division’s first-place Dallas Cowboys.
The game ran until 10:45 p.m., averaging 397,518 D-FW viewers and 186,074 in the advertiser-craved 18-to-49-year-old demographic.
NBC’s two-hour premiere of Heroes Reborn, which ran from 7 to 9 p.m., ranked as Thursday’s No. 2 attraction in both ratings measurements. It drew a nice-sized 216,194 total viewers and 100,922 in the 18-to-49 realm. The Peacock followed up with the debut of The Player, which fell to third in the 9 p.m. hour in both total viewers (139,480) and 18-to-49-year-olds (69,384).
The returns of ABC’s three “TGIT” dramas -- Grey’s Anatomy, Scandal, How to Get Away with Murder -- gave the network third place finishes from 7 to 9 p.m. before HTGAWM moved up to second at 9 p.m.
Fox barely came up for air with a reprise of Tuesday’s two-hour Scream Queens premiere, which had already fared poorly the first time around. This time it bottomed out with a sub-meager 27,896 total viewers and 6,308 in the 18-to-49 age range. Fox4’s 9 p.m. local newscast then nearly quadrupled those totals but still finished fourth in its time slot.
On Fox Sports Southwest, the first-place Texas Rangers’ afternoon thumping of Oakland averaged 97,636 total viewers.
Here are Thursday’s local news derby results.
TEGNA8 dominated a downsized three-way competition at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 as usual swept the 6 a.m. races. At 6 p.m., TEGNA8 and CBS11 tied for the most total viewers, with TEGNA alone on top with 25-to-54-year-olds.
The 5 p.m. firsts went to NBC5 in total viewers while Fox4 and TEGNA8 tied for the most 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS’ Thursday Night Football dominated all of the night’s network programming with the New York Giants win over the Washington Redskins in an NFC East matchup that still left both teams behind the division’s first-place Dallas Cowboys.
The game ran until 10:45 p.m., averaging 397,518 D-FW viewers and 186,074 in the advertiser-craved 18-to-49-year-old demographic.
NBC’s two-hour premiere of Heroes Reborn, which ran from 7 to 9 p.m., ranked as Thursday’s No. 2 attraction in both ratings measurements. It drew a nice-sized 216,194 total viewers and 100,922 in the 18-to-49 realm. The Peacock followed up with the debut of The Player, which fell to third in the 9 p.m. hour in both total viewers (139,480) and 18-to-49-year-olds (69,384).
The returns of ABC’s three “TGIT” dramas -- Grey’s Anatomy, Scandal, How to Get Away with Murder -- gave the network third place finishes from 7 to 9 p.m. before HTGAWM moved up to second at 9 p.m.
Fox barely came up for air with a reprise of Tuesday’s two-hour Scream Queens premiere, which had already fared poorly the first time around. This time it bottomed out with a sub-meager 27,896 total viewers and 6,308 in the 18-to-49 age range. Fox4’s 9 p.m. local newscast then nearly quadrupled those totals but still finished fourth in its time slot.
On Fox Sports Southwest, the first-place Texas Rangers’ afternoon thumping of Oakland averaged 97,636 total viewers.
Here are Thursday’s local news derby results.
TEGNA8 dominated a downsized three-way competition at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 as usual swept the 6 a.m. races. At 6 p.m., TEGNA8 and CBS11 tied for the most total viewers, with TEGNA alone on top with 25-to-54-year-olds.
The 5 p.m. firsts went to NBC5 in total viewers while Fox4 and TEGNA8 tied for the most 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Wed., Sept. 23) -- return of Empire fuels Fox/Fox4 sweep
09/24/15 09:22 AM
By ED BARK
@unclebarkycom on Twitter
Off to a very slow ratings start with newcomers Minority Report and Scream Queens, Fox re-lit its fuse Wednesday night with the Season 2 premiere of Empire.
It dominated D-FW’s prime-time landscape with 530,024 viewers and 268,073 in the advertiser-coveted 18-to-49-year-old demographic. No other show hit even half those hauls.
Fox’s 7 p.m. premiere of Rosewood also benefited, winning its time slot with 313,830 total viewers and 135,613 in the 18-to-49 realm. Fox4’s 9 p.m. local newscast made it a threesome with first-place totals of 292,908 viewers and 132,460 in the 18-to-49 motherlode.
The 90-minute return of CBS’ Survivor took the runner-up spot from 7 to 8:30 p.m. with 216,194 total viewers. Among 18-to-49-year-olds, Survivor ran second from 7 to 8 p.m. before being edged by ABC’s season premiere of Modern Family from 8 to 8:30 p.m. In the Big Four broadcast network competitions, ABC’s 9 p.m. new season debut of Nashville fared poorest among 18-to-49-year-olds with 31,538. Nashville also had the fewest total viewers (104,610) of any prime-time attraction.
The late night arena continued to be dominated by Jimmy Fallon, who drew three times as many total viewers as Stephen Colbert and more than twice as many 18-to-49-year-olds.
Over on Fox Sports Southwest, the soaring first-place Texas Rangers thumped Oakland in a late night game that averaged 132,506 total viewers.
Here are Wednesday’s local news derby results.
Fox4 added to its bounteous feast by sweeping the 10 p.m. competitions in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The station also notched another pair of 6 a.m. wins and drew the most 25-to-54-year-olds at 6 p.m.
NBC5 otherwise held the power, running the table at 5 p.m. and winning in total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Off to a very slow ratings start with newcomers Minority Report and Scream Queens, Fox re-lit its fuse Wednesday night with the Season 2 premiere of Empire.
It dominated D-FW’s prime-time landscape with 530,024 viewers and 268,073 in the advertiser-coveted 18-to-49-year-old demographic. No other show hit even half those hauls.
Fox’s 7 p.m. premiere of Rosewood also benefited, winning its time slot with 313,830 total viewers and 135,613 in the 18-to-49 realm. Fox4’s 9 p.m. local newscast made it a threesome with first-place totals of 292,908 viewers and 132,460 in the 18-to-49 motherlode.
The 90-minute return of CBS’ Survivor took the runner-up spot from 7 to 8:30 p.m. with 216,194 total viewers. Among 18-to-49-year-olds, Survivor ran second from 7 to 8 p.m. before being edged by ABC’s season premiere of Modern Family from 8 to 8:30 p.m. In the Big Four broadcast network competitions, ABC’s 9 p.m. new season debut of Nashville fared poorest among 18-to-49-year-olds with 31,538. Nashville also had the fewest total viewers (104,610) of any prime-time attraction.
The late night arena continued to be dominated by Jimmy Fallon, who drew three times as many total viewers as Stephen Colbert and more than twice as many 18-to-49-year-olds.
Over on Fox Sports Southwest, the soaring first-place Texas Rangers thumped Oakland in a late night game that averaged 132,506 total viewers.
Here are Wednesday’s local news derby results.
Fox4 added to its bounteous feast by sweeping the 10 p.m. competitions in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The station also notched another pair of 6 a.m. wins and drew the most 25-to-54-year-olds at 6 p.m.
NBC5 otherwise held the power, running the table at 5 p.m. and winning in total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Tues., Sept. 22) -- not that much noise for Scream Queens
09/23/15 08:59 AM
By ED BARK
@unclebarkycom on Twitter
Fox’s two-hour premiere of Scream Queens had mega-promotion from the network and also was on the receiving end of a Tuesday night tweet feast.
But in the numbers that count, it pretty much got shouted down. The special 7 to 9 p.m. debut drew just 104,610 D-FW viewers to finish an overall fourth in that measurement. Its lone win -- and this might send shivers through ABC’s executive suites -- came against that network’s 7 p.m. launch of The Muppets, which drew 139,480 viewers to Scream Queens’ 7 to 7:30 p.m. total of 153,428.
The audience for Scream Queens then steadily dropped, bottoming out at a measly 62,766 viewers from 8:30 to 8:45 p.m. before getting a small boost to 76,714 for the closing 15 minutes.
Scream Queens fared better among advertiser-prized 18-to-49-year-olds, averaging 66,230 for the entire two hours.
Although anything but great, that was good enough to outdraw The Muppets and ABC’s Fresh Off the Boat, the first hour of NBC’s The Voice and CBS’ 8 p.m. season premiere of NCIS: New Orleans. Still, the audience for Scream Queens again kept dropping in this key demographic. So much so that even the first hour of ABC’s old-skewing Dancing with the Stars had enough juice to beat it while The Voice recovered and squashed Scream Queens with its 8 to 9 p.m. hour.
Tuesday night’s other fall series premiere, CBS’ Limitless, had 216,194 total viewers to finish a close second at 9 p.m. behind the second hour of DWTS. Limitless also ran second among 18-to-49-year-olds, trailing only the second episode of NBC’s competing Best Time Ever.
In late night, Donald Trump’s appearance on CBS’ Late Show with Stephen Colbert wasn’t enough to get him over the hump against NBC’s Tonight Show with Jimmy Fallon. Fallon beat Colbert in total viewers by a score of 97,636 to 83,688. It wasn’t nearly as close in the key 18-to-49 measurement, with Fallon drawing 47,307 to Colbert’s 22,077. ABC’s Jimmy Kimmel Live! again ran third in both audience barometers.
On Fox Sports Southwest, the first-place Texas Rangers toiled deep into the night at Oakland before emerging with an 8 to 6 comeback win. The game averaged 111,584 total viewers.
Here are Tuesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of 6 a.m. wins, had the most total viewers at 6 p.m. and tied NBC5 for the top spot among 25-to-54-year-olds at that hour.
NBC5 drew the most total viewers at 5 p.m. and shared the 25-to-54 gold with TEGNA8.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s two-hour premiere of Scream Queens had mega-promotion from the network and also was on the receiving end of a Tuesday night tweet feast.
But in the numbers that count, it pretty much got shouted down. The special 7 to 9 p.m. debut drew just 104,610 D-FW viewers to finish an overall fourth in that measurement. Its lone win -- and this might send shivers through ABC’s executive suites -- came against that network’s 7 p.m. launch of The Muppets, which drew 139,480 viewers to Scream Queens’ 7 to 7:30 p.m. total of 153,428.
The audience for Scream Queens then steadily dropped, bottoming out at a measly 62,766 viewers from 8:30 to 8:45 p.m. before getting a small boost to 76,714 for the closing 15 minutes.
Scream Queens fared better among advertiser-prized 18-to-49-year-olds, averaging 66,230 for the entire two hours.
Although anything but great, that was good enough to outdraw The Muppets and ABC’s Fresh Off the Boat, the first hour of NBC’s The Voice and CBS’ 8 p.m. season premiere of NCIS: New Orleans. Still, the audience for Scream Queens again kept dropping in this key demographic. So much so that even the first hour of ABC’s old-skewing Dancing with the Stars had enough juice to beat it while The Voice recovered and squashed Scream Queens with its 8 to 9 p.m. hour.
Tuesday night’s other fall series premiere, CBS’ Limitless, had 216,194 total viewers to finish a close second at 9 p.m. behind the second hour of DWTS. Limitless also ran second among 18-to-49-year-olds, trailing only the second episode of NBC’s competing Best Time Ever.
In late night, Donald Trump’s appearance on CBS’ Late Show with Stephen Colbert wasn’t enough to get him over the hump against NBC’s Tonight Show with Jimmy Fallon. Fallon beat Colbert in total viewers by a score of 97,636 to 83,688. It wasn’t nearly as close in the key 18-to-49 measurement, with Fallon drawing 47,307 to Colbert’s 22,077. ABC’s Jimmy Kimmel Live! again ran third in both audience barometers.
On Fox Sports Southwest, the first-place Texas Rangers toiled deep into the night at Oakland before emerging with an 8 to 6 comeback win. The game averaged 111,584 total viewers.
Here are Tuesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of 6 a.m. wins, had the most total viewers at 6 p.m. and tied NBC5 for the top spot among 25-to-54-year-olds at that hour.
NBC5 drew the most total viewers at 5 p.m. and shared the 25-to-54 gold with TEGNA8.
Email comments or questions to: unclebarky@verizon.net
Daybreak personalities get "Uppet" treatment
09/22/15 03:32 PM
By ED BARK
@unclebarkycom on Twitter
OK, this is genius.
If CBS11 can promote its early morning newscast by positioning the personalities as purveyors of free coffee, then TEGNA8’s rival Daybreak can cast its four mainstays as “Uppets.”
It’s all tied to Tuesday night’s premiere of ABC’s The Muppets. Or as co-anchor Ron Corning put it on Twitter, “This takes cross-promotion to a whole new level!!!”
The brief spot also gets “Uppet”-y with Corning’s desk partner, Alexa Conomos, meteorologist Greg Fields and traffic reporter “Cpl. Nick.” It’s fun, it’s harmless, enjoy.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
OK, this is genius.
If CBS11 can promote its early morning newscast by positioning the personalities as purveyors of free coffee, then TEGNA8’s rival Daybreak can cast its four mainstays as “Uppets.”
It’s all tied to Tuesday night’s premiere of ABC’s The Muppets. Or as co-anchor Ron Corning put it on Twitter, “This takes cross-promotion to a whole new level!!!”
The brief spot also gets “Uppet”-y with Corning’s desk partner, Alexa Conomos, meteorologist Greg Fields and traffic reporter “Cpl. Nick.” It’s fun, it’s harmless, enjoy.
Who has 8 felt thumbs and is pumped up about The Muppets ABC taking over prime time tomorrow night? The #IAmUppets!
Posted by News 8 Daybreak on Monday, September 21, 2015
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Mon., Sept. 21) -- Blindspot the most seen among three fall premieres
09/22/15 11:21 AM
By ED BARK
@unclebarkycom on Twitter
TV’s latest “regular season” officially kicked off Monday night, with NBC’s Blindspot drawing the most D-FW eyeballs following a bounteous lead-in from The Voice.
Airing in the 9 p.m. hour, the mysterious tattooed lady and the tough-talking FBI agent led the Big Four broadcast networks with 292,908 viewers and 126,152 in the advertiser-prized 18-to-49-year-old demographic. The 9 to 10 p.m. portion of ESPN’s Monday Night Football was the overall biggest draw, but its full-game average of 278,960 viewers fell a bit short of Blindspot’s.
The NBC newcomer held a sizable portion of the audience furnished by NBC’s two-hour edition of The Voice, which averaged 320,804 total viewers and 138,767 in the 18-to-49 realm to beat everything from 7 to 9 p.m. except CBS’ 7 p.m. season premiere of The Big Bang Theory. Now in its ninth season, Big Bang topped all prime-time programming with 439,362 total viewers and 204,997 in the 18-to-49 motherlode.
CBS’ 7:30 p.m. premiere of the new comedy series Life in Pieces then fell to respective totals of 258,038 and 85,153 viewers. It was beaten by both The Voice and ABC’s Dancing with the Stars in both audience barometers during that half-hour segment.
The night’s third series premiere, Fox’s continuation of the 2002 film Minority Report, had a tough opening night in the 8 p.m. hour. It ran fourth among the Big Four broadcast networks in both total viewers (118,558) and 18-to-49-year-olds (59,922). The network’s preceding season premiere of Gotham likewise lagged in fourth with respective totals of 125,532 and 47,307 viewers.
Here are Monday’s local news derby results.
TEGNA8 bucked a big lead-in disadvantage to edge NBC5 in total viewers at 10 p.m., but the Peacock prevailed by a comfy margin among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions before NBC5 reigned at 5 and 6 p.m. in both audience measurements.
Email comments or questions to; unclebarky@verizon.net
@unclebarkycom on Twitter
TV’s latest “regular season” officially kicked off Monday night, with NBC’s Blindspot drawing the most D-FW eyeballs following a bounteous lead-in from The Voice.
Airing in the 9 p.m. hour, the mysterious tattooed lady and the tough-talking FBI agent led the Big Four broadcast networks with 292,908 viewers and 126,152 in the advertiser-prized 18-to-49-year-old demographic. The 9 to 10 p.m. portion of ESPN’s Monday Night Football was the overall biggest draw, but its full-game average of 278,960 viewers fell a bit short of Blindspot’s.
The NBC newcomer held a sizable portion of the audience furnished by NBC’s two-hour edition of The Voice, which averaged 320,804 total viewers and 138,767 in the 18-to-49 realm to beat everything from 7 to 9 p.m. except CBS’ 7 p.m. season premiere of The Big Bang Theory. Now in its ninth season, Big Bang topped all prime-time programming with 439,362 total viewers and 204,997 in the 18-to-49 motherlode.
CBS’ 7:30 p.m. premiere of the new comedy series Life in Pieces then fell to respective totals of 258,038 and 85,153 viewers. It was beaten by both The Voice and ABC’s Dancing with the Stars in both audience barometers during that half-hour segment.
The night’s third series premiere, Fox’s continuation of the 2002 film Minority Report, had a tough opening night in the 8 p.m. hour. It ran fourth among the Big Four broadcast networks in both total viewers (118,558) and 18-to-49-year-olds (59,922). The network’s preceding season premiere of Gotham likewise lagged in fourth with respective totals of 125,532 and 47,307 viewers.
Here are Monday’s local news derby results.
TEGNA8 bucked a big lead-in disadvantage to edge NBC5 in total viewers at 10 p.m., but the Peacock prevailed by a comfy margin among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions before NBC5 reigned at 5 and 6 p.m. in both audience measurements.
Email comments or questions to; unclebarky@verizon.net
Local Nielsen ratings snapshot (Fri.-Sun., Sept. 18-20) -- trauma in Cowboys land but still strength in numbers
09/21/15 11:04 AM
By ED BARK
@unclebarkycom on Twitter
Dallas Cowboys quarterback Tony Romo’s broken clavicle and an overall ugly game didn’t stop the team from breaking the 2015 season ratings high set the previous week on NBC’s Sunday Night Football
The Cowboys’ 20-10 win over the blundering Philadelphia Eagles, which ran from 3:25 to 6:38 p.m. on Fox, averaged 1,527,306 D-FW viewers to inch past the season opener’s 1,485,462 viewers. A total of 678,067 were in the advertiser-prized 18-to-49-year-old demographic, falling just a bit short of the 690,682 for the Cowboys’ last-second win over the New York Giants.
Fox then followed up with the three-hour Primetime Emmy Awards, which drooped to 432,388 total viewers and 170,305 in the 18-to-49 age range. The Andy Samberg-hosted awards ceremony was soundly beaten by NBC’s competing Green Bay Packers-Seattle Seahawks matchup, which had 634,634 total viewers and 331,149 within the 18-to-49 motherlode.
Fox’s Cowboys-Eagles afternoon lead-in, the Atlanta Falcons-New York Giants game, also drew a bigger crowd than the Emmys with 467,258 total viewers and 204,997 in the 18-to-49 measurement. The afternoon Texas Rangers-Seattle Mariners game, with the first-place North Texas 9 losing 9-2, never had a chance against the end of Falcons-Giants and the Cowboys game. The first-place Rangers drew just 62,766 total viewers.
On the other hand, ABC was a virtual test pattern in prime-time Sunday. Its most-watched attraction, America’s Funniest Videos, had a sub-measly 27,896 total viewers. In the 18-to-49 demographic, ABC’s Once Upon A Time rerun ranked highest with 9,461 viewers in a D-FW market of 3.15 million viewers in that age range.
On to Saturday’s college football parade, which was led by Texas’ 45-44 loss to California on a missed extra point. The game averaged 188,298 total viewers in prime-time on Fox. ESPN’s Saturday night attraction, another high-scoring thriller between victorious Mississippi and Alabama, didn’t end until 12:27 a.m. Sunday morning. It came in second with 160,402 total viewers. Over on FSS, Saturday’s prime-time TCU-SMU game had 83,688 viewers.
Saturday night’s Rangers win over Seattle averaged 125,532 viewers on TXA21.
In Friday’s prime-time Nielsens, the Rangers hit a weekend high of 160,402 viewers on FSS. That was good enough to outdraw all competing programming.
Here are Friday’s local news derby results.
NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again scored twin wins at 6 a.m. At 6 p.m., TEGNA8 and CBS11 tied for first in total viewers, but Fox4 nipped TEGNA8 for the top spot with 25-to-54-year-olds.
The 5 p.m. golds went to TEGNA8 in total viewers while Fox4 and CBS11 shared the lead among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Dallas Cowboys quarterback Tony Romo’s broken clavicle and an overall ugly game didn’t stop the team from breaking the 2015 season ratings high set the previous week on NBC’s Sunday Night Football
The Cowboys’ 20-10 win over the blundering Philadelphia Eagles, which ran from 3:25 to 6:38 p.m. on Fox, averaged 1,527,306 D-FW viewers to inch past the season opener’s 1,485,462 viewers. A total of 678,067 were in the advertiser-prized 18-to-49-year-old demographic, falling just a bit short of the 690,682 for the Cowboys’ last-second win over the New York Giants.
Fox then followed up with the three-hour Primetime Emmy Awards, which drooped to 432,388 total viewers and 170,305 in the 18-to-49 age range. The Andy Samberg-hosted awards ceremony was soundly beaten by NBC’s competing Green Bay Packers-Seattle Seahawks matchup, which had 634,634 total viewers and 331,149 within the 18-to-49 motherlode.
Fox’s Cowboys-Eagles afternoon lead-in, the Atlanta Falcons-New York Giants game, also drew a bigger crowd than the Emmys with 467,258 total viewers and 204,997 in the 18-to-49 measurement. The afternoon Texas Rangers-Seattle Mariners game, with the first-place North Texas 9 losing 9-2, never had a chance against the end of Falcons-Giants and the Cowboys game. The first-place Rangers drew just 62,766 total viewers.
On the other hand, ABC was a virtual test pattern in prime-time Sunday. Its most-watched attraction, America’s Funniest Videos, had a sub-measly 27,896 total viewers. In the 18-to-49 demographic, ABC’s Once Upon A Time rerun ranked highest with 9,461 viewers in a D-FW market of 3.15 million viewers in that age range.
On to Saturday’s college football parade, which was led by Texas’ 45-44 loss to California on a missed extra point. The game averaged 188,298 total viewers in prime-time on Fox. ESPN’s Saturday night attraction, another high-scoring thriller between victorious Mississippi and Alabama, didn’t end until 12:27 a.m. Sunday morning. It came in second with 160,402 total viewers. Over on FSS, Saturday’s prime-time TCU-SMU game had 83,688 viewers.
Saturday night’s Rangers win over Seattle averaged 125,532 viewers on TXA21.
In Friday’s prime-time Nielsens, the Rangers hit a weekend high of 160,402 viewers on FSS. That was good enough to outdraw all competing programming.
Here are Friday’s local news derby results.
NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again scored twin wins at 6 a.m. At 6 p.m., TEGNA8 and CBS11 tied for first in total viewers, but Fox4 nipped TEGNA8 for the top spot with 25-to-54-year-olds.
The 5 p.m. golds went to TEGNA8 in total viewers while Fox4 and CBS11 shared the lead among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
Press Club of Dallas saluting WFAA-TV investigator Byron Harris before his October retirement
09/18/15 04:35 PM
As a new member of the Press Club of Dallas board, I’ve helped to organize a Mon., Sept. 28th tribute to award-laden investigative reporter Byron Harris, who joined Dallas-based WFAA-TV in 1974 and is retiring on Oct. 9th.
His longtime Robin, WFAA investigator Brett Shipp, also has agreed to participate. I’ll set things up, introduce them and then get out of the way to let Brett and Byron interact, reminisce, etc. There’ll also be time for questions from the audience.
It’s a free Press Club of Dallas-sponsored event, with gratis food and drink also provided for those who get there early enough. Here are the particulars for what promises to be a memorable and historic night.
DATE: Monday, Sept. 28th
TIME: 7 to 9 p.m.
Place: The 3015 Trinity Groves event center, 3015 Gulden Ln., Dallas 75212 (near the Margaret Hunt Hill bridge).
During his long and distinguished career, Harris has won every major national journalism award at least twice, including two George Foster Peabody awards and six duPont-Columbia awards. Immediately upon retiring, his first post-television news adventure will be a fly-fishing trip to Slovenia with his wife, Linda. So catch him while you can.
Ed Bark
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Thurs., Sept. 17) -- football rules, Rangers rise
09/18/15 09:33 AM
By ED BARK
@unclebarkycom on Twitter
The kickoff of CBS’ Thursday Night Football led all prime-time programming while the first-place Texas Rangers’ four-game sweep of the Houston Astros hit a season high in the D-FW Nielsens.
Stretching until 10:55 p.m., The Denver Broncos’ dramatic 31-24 win over the Kansas City Chiefs averaged 362,648 viewers and 170,305 in the advertiser-coveted 18-to-49 age range. The NFL Network’s simulcast chipped in with respective totals of 76,714 and 50,461. Interestingly, a far higher percentage of 18-to-49-year-olds chose the NFL Net over CBS.
The Rangers won 8-2 on Fox Sports Southwest, pushing Houston two-and-a-half games out of the AL West lead. The game ran second overall for the night with 230,142 total viewers and 94,614 in the key 18-to-49 demographic.
ABC again dragged anchor with a night of drama reruns that ran fourth across the board among the Big Four broadcast networks. NBC placed second overall in prime-time with a first-run pairing of Jeff Dunham: Unhinged in Hollywood and Matt Franco’s Got Magic. The only dent was a runner-up finish in total viewers by Fox4’s 9 p.m. local newscast, which edged the second half of the Peacock’s now-you-see-it-now-you-don’t show.
Here are Thursday’s local news derby results.
TEGNA8 had the most total viewers in a downsized 10 p.m. race while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also ran the table at 6 a.m. In the early evening competitions, CBS11 had the most total viewers at both 5 and 6 p.m. NBC5 notched two golds at those hours with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The kickoff of CBS’ Thursday Night Football led all prime-time programming while the first-place Texas Rangers’ four-game sweep of the Houston Astros hit a season high in the D-FW Nielsens.
Stretching until 10:55 p.m., The Denver Broncos’ dramatic 31-24 win over the Kansas City Chiefs averaged 362,648 viewers and 170,305 in the advertiser-coveted 18-to-49 age range. The NFL Network’s simulcast chipped in with respective totals of 76,714 and 50,461. Interestingly, a far higher percentage of 18-to-49-year-olds chose the NFL Net over CBS.
The Rangers won 8-2 on Fox Sports Southwest, pushing Houston two-and-a-half games out of the AL West lead. The game ran second overall for the night with 230,142 total viewers and 94,614 in the key 18-to-49 demographic.
ABC again dragged anchor with a night of drama reruns that ran fourth across the board among the Big Four broadcast networks. NBC placed second overall in prime-time with a first-run pairing of Jeff Dunham: Unhinged in Hollywood and Matt Franco’s Got Magic. The only dent was a runner-up finish in total viewers by Fox4’s 9 p.m. local newscast, which edged the second half of the Peacock’s now-you-see-it-now-you-don’t show.
Here are Thursday’s local news derby results.
TEGNA8 had the most total viewers in a downsized 10 p.m. race while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also ran the table at 6 a.m. In the early evening competitions, CBS11 had the most total viewers at both 5 and 6 p.m. NBC5 notched two golds at those hours with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Wed., Sept. 16) -- Republicans beat all
09/17/15 04:46 PM
By ED BARK
@unclebarkycom on Twitter
CNN’s marathon Republican presidential candidate debate, starring the one, the only Donald Trump, easily outdrew all programming Wednesday despite a 3-hour running time that approached Oscar length.
Stretching until 10:15 p.m., the 11-candidate wrestling match averaged 516,076 D-FW viewers and 157,690 in the advertiser-prized 18-to-49-year-old demographic. That’s huge, as Trump regularly proclaims. Actually, that’s gargantuan for a candidate debate held almost 14 months before the 2016 presidential election. The debate even beat ESPN’s season-opening Monday Night Football game earlier in the week between the Philadelphia Eagles and Atlanta Falcons. It pulled in 425,414 total viewers but did have more 18-to-49-year-olds (195,536) than the Republicans could interest.
In comparison, the first-place Texas Rangers’ 14-3 trouncing of the Houston Astros Wednesday night on Fox Sports Southwest had 167,376 total viewers and 66,230 in the 18-to-49 age range.
Even NBC’s live two-hour finale of America’s Got Talent was no match at all. Airing from 8 to 10 p.m. Wednesday, it drew 202,246 total viewers, with 72,537 in the 18-to-49 motherlode.
Here are Wednesday’s local news derby results.
TEGNA8 swept the 10 p.m. competitions by edging NBC5 in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). That’s quite an accomplishment, considering that ABC’s 9 p.m. lead-in program, a Nashville repeat, furnished TEGNA8 with just 62,766 total viewers while America’s Got Talent had more than three times that many. There was an equal disparity among 25-to-54-year-olds.
Fox4 ran the table at 6 a.m. and also notched two first place finishes at 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and TEGNA8 in the 25-to-54 realm.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CNN’s marathon Republican presidential candidate debate, starring the one, the only Donald Trump, easily outdrew all programming Wednesday despite a 3-hour running time that approached Oscar length.
Stretching until 10:15 p.m., the 11-candidate wrestling match averaged 516,076 D-FW viewers and 157,690 in the advertiser-prized 18-to-49-year-old demographic. That’s huge, as Trump regularly proclaims. Actually, that’s gargantuan for a candidate debate held almost 14 months before the 2016 presidential election. The debate even beat ESPN’s season-opening Monday Night Football game earlier in the week between the Philadelphia Eagles and Atlanta Falcons. It pulled in 425,414 total viewers but did have more 18-to-49-year-olds (195,536) than the Republicans could interest.
In comparison, the first-place Texas Rangers’ 14-3 trouncing of the Houston Astros Wednesday night on Fox Sports Southwest had 167,376 total viewers and 66,230 in the 18-to-49 age range.
Even NBC’s live two-hour finale of America’s Got Talent was no match at all. Airing from 8 to 10 p.m. Wednesday, it drew 202,246 total viewers, with 72,537 in the 18-to-49 motherlode.
Here are Wednesday’s local news derby results.
TEGNA8 swept the 10 p.m. competitions by edging NBC5 in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). That’s quite an accomplishment, considering that ABC’s 9 p.m. lead-in program, a Nashville repeat, furnished TEGNA8 with just 62,766 total viewers while America’s Got Talent had more than three times that many. There was an equal disparity among 25-to-54-year-olds.
Fox4 ran the table at 6 a.m. and also notched two first place finishes at 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and TEGNA8 in the 25-to-54 realm.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Tues., Sept. 15) -- Rangers move into 1st place while moving up to No. 2 spot in nighttime numbers
09/16/15 10:11 AM
By ED BARK
@unclebarkycom on Twitter
The resilient Texas Rangers climbed Mount Everest Tuesday night, moving into first place in the American League West and drawing a sizable TV crowd that ballooned as the night wore on.
Let’s break it down.
The last performances of this season’s America’s Got Talent finalists put NBC in charge of the 7 to 9 p.m. slot with 271,986 D-FW viewers. NBC also won from 9 to 10 p.m. with the live premiere of the Neil Patrick Harris-hosted Best Time Ever, which had 230,142 viewers but lost audience in each 15-minute increment measured by Nielsen Media Research.
CBS Big Brother ran second from 7 to 8 p.m. with 195,272 viewers. But the overall ratings for the Rangers-Houston Astros face-off, which stretched to 10:55 p.m. on Fox Sports Southwest, were not that far behind. The 4-3 “walk off” win averaged 188,298 viewers for the entire game, with a peak crowd of 244,090 for the closing late night minutes. That easily was enough to outdraw the first halves of the late night broadcast network talk shows.
In the advertiser-coveted 18-to-49-year-old demographic, Big Brother won from 7 to 8 p.m. with 100,922 viewers. The 8 to 9 p.m. portion of the Rangers game then tied the second hour of AGT (81,999 viewers apiece). It was another tie from 9 to 10 p.m., with the Rangers and Best Time Ever each hauling in 88,306 viewers in the 18-to-49 motherlode.
FX’s two-hour, 9 to 11 p.m. premiere of The Bastard Executioner played pretty dead with 34,870 total viewers and 18,923 in the 18-to-49 demographic.
Here are Tuesday’s local news derby results.
TEGNA8 ran first in total viewers at 10 p.m. while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions, with its 25-to-54-year-old haul nearly equaling the combined audience in that demographic for NBC5, TEGNA8 and CBS11.
NBC5 had a strong night in the early evening, running the table at 6 p.m. and also winning at 5 p.m. in total viewers. Fox4 was tops with 25-to-54-year-olds at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The resilient Texas Rangers climbed Mount Everest Tuesday night, moving into first place in the American League West and drawing a sizable TV crowd that ballooned as the night wore on.
Let’s break it down.
The last performances of this season’s America’s Got Talent finalists put NBC in charge of the 7 to 9 p.m. slot with 271,986 D-FW viewers. NBC also won from 9 to 10 p.m. with the live premiere of the Neil Patrick Harris-hosted Best Time Ever, which had 230,142 viewers but lost audience in each 15-minute increment measured by Nielsen Media Research.
CBS Big Brother ran second from 7 to 8 p.m. with 195,272 viewers. But the overall ratings for the Rangers-Houston Astros face-off, which stretched to 10:55 p.m. on Fox Sports Southwest, were not that far behind. The 4-3 “walk off” win averaged 188,298 viewers for the entire game, with a peak crowd of 244,090 for the closing late night minutes. That easily was enough to outdraw the first halves of the late night broadcast network talk shows.
In the advertiser-coveted 18-to-49-year-old demographic, Big Brother won from 7 to 8 p.m. with 100,922 viewers. The 8 to 9 p.m. portion of the Rangers game then tied the second hour of AGT (81,999 viewers apiece). It was another tie from 9 to 10 p.m., with the Rangers and Best Time Ever each hauling in 88,306 viewers in the 18-to-49 motherlode.
FX’s two-hour, 9 to 11 p.m. premiere of The Bastard Executioner played pretty dead with 34,870 total viewers and 18,923 in the 18-to-49 demographic.
Here are Tuesday’s local news derby results.
TEGNA8 ran first in total viewers at 10 p.m. while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions, with its 25-to-54-year-old haul nearly equaling the combined audience in that demographic for NBC5, TEGNA8 and CBS11.
NBC5 had a strong night in the early evening, running the table at 6 p.m. and also winning at 5 p.m. in total viewers. Fox4 was tops with 25-to-54-year-olds at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Mon., Sept. 14) -- MNF's Eagles-Falcons fly highest
09/15/15 01:21 PM
By ED BARK
@unclebarkycom on Twitter
As expected, Game 1 of a crucial Texas Rangers-Houston Astros series fell far short of the crowd for ESPN’s competing Eagles-Falcons game on Monday Night Football.
Atlanta’s 26-24 win, with the game ending at 9:14 p.m., averaged 425,414 D-FW viewers, with 195,536 in the advertiser-coveted 18-to-49-year-old demographic.
The Rangers’ 5-3 home win, which pulled them to within a half-game of the first-place Astros, had 167,376 total viewers on Fox Sports Southwest and 66,230 within the 18-to-49 age range. Let’s finally admit that Josh Hamilton had it right. This is not a baseball town. Not that there’s any joy in saying that when two pro football teams from afar draw well more than twice as many viewers as the pennant-chasing North Texas Nine.
ESPN’s second MNF attraction, the San Francisco 49ers 20-3 win over the Minnesota Vikings, also outdrew Rangers-Astros with an average of 313,830 total viewers and 189,228 in the 18-to-49 motherlode.
In the broadcast network arena, ABC’s latest season premiere of Dancing with the Stars got off to a strong start by winning from 7 to 9 p.m. among non-cable attractions with 362,648 total viewers. Somewhat surprisingly, DWTS also beat the 7 to 9 p.m. portion of NBC’s American Ninja Warrior in the key 18-to-49 measurement. The concluding 9 p.m. hour of Ninja’s season finale then ran first in both total viewers and 18-to-49-year-olds.
Monday’s other dancing show, the two-hour season finale of Fox’s So You Think You Can Dance, came up a wallflower with just 69,740 total viewers.
In the late night wars, Week 2 began with NBC’s Tonight Show Starring Jimmy Fallon outdrawing CBS’ Late Show with Stephen Colbert in both total viewers (97,636 to 69,740) and 18-to-49-year-olds (a 50,461 to 18,923 thumping).
Here are Monday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).
The Peacock also notched twin wins at 6 a.m. while TEGNA8 did likewise at 6 p.m. The 5 p.m. golds were split between TEGNA8 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
As expected, Game 1 of a crucial Texas Rangers-Houston Astros series fell far short of the crowd for ESPN’s competing Eagles-Falcons game on Monday Night Football.
Atlanta’s 26-24 win, with the game ending at 9:14 p.m., averaged 425,414 D-FW viewers, with 195,536 in the advertiser-coveted 18-to-49-year-old demographic.
The Rangers’ 5-3 home win, which pulled them to within a half-game of the first-place Astros, had 167,376 total viewers on Fox Sports Southwest and 66,230 within the 18-to-49 age range. Let’s finally admit that Josh Hamilton had it right. This is not a baseball town. Not that there’s any joy in saying that when two pro football teams from afar draw well more than twice as many viewers as the pennant-chasing North Texas Nine.
ESPN’s second MNF attraction, the San Francisco 49ers 20-3 win over the Minnesota Vikings, also outdrew Rangers-Astros with an average of 313,830 total viewers and 189,228 in the 18-to-49 motherlode.
In the broadcast network arena, ABC’s latest season premiere of Dancing with the Stars got off to a strong start by winning from 7 to 9 p.m. among non-cable attractions with 362,648 total viewers. Somewhat surprisingly, DWTS also beat the 7 to 9 p.m. portion of NBC’s American Ninja Warrior in the key 18-to-49 measurement. The concluding 9 p.m. hour of Ninja’s season finale then ran first in both total viewers and 18-to-49-year-olds.
Monday’s other dancing show, the two-hour season finale of Fox’s So You Think You Can Dance, came up a wallflower with just 69,740 total viewers.
In the late night wars, Week 2 began with NBC’s Tonight Show Starring Jimmy Fallon outdrawing CBS’ Late Show with Stephen Colbert in both total viewers (97,636 to 69,740) and 18-to-49-year-olds (a 50,461 to 18,923 thumping).
Here are Monday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).
The Peacock also notched twin wins at 6 a.m. while TEGNA8 did likewise at 6 p.m. The 5 p.m. golds were split between TEGNA8 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Fri.-Sun., Sept. 11-13) -- near-miracle Cowboys win & prime-time exposure pump up year-to-year opening crowd
09/14/15 09:49 AM
By ED BARK
@unclebarkycom on Twitter
Rescued by gunslinger Tony Romo’s fourth quarter heroics and abetted by the New York Giants’ dim bulb clock management, the Dallas Cowboys’ last second 27-26 win sent D-FW ratings meters spiraling well beyond last season’s opener.
Running until 10:45 p.m. on NBC’s Sunday Night Football, Cowboys-Giants averaged 1,485,462 viewers and 690,682 in the advertiser-craved 18-to-49-year-old demographic. That easily beat the 2014 opener on Fox, a dismal 28-17 loss to San Francisco that ran from 3:25 to 6:30 p.m. That one pulled in 1,278,234 total viewers and 602,490 in the 18-to-49 age range.
Interestingly, the Cowboys-Giants ratings did not hit their ratings high in the thrilling final 15-minute segment, which had 1,478,488 total viewers. Instead, a peak crowd of 1,604,020 watched from 8:45 to 9 p.m.
ABC’s competing Miss America pageant, which aired from 8 to 10 p.m., was no crowning achievement in these parts. It drew 104,610 total viewers and 37,846 in the 18-to-49 demographic. The pennant-contending Texas Rangers’ home game drubbing of Oakland couldn’t quite match that, averaging 90,662 total viewers and 28,384 in the 18-to-49 measurement on Fox Sports Southwest.
The Sunday afternoon NFL parade was led by CBS’ Broncos-Ravens game, which had 592,790 total viewers. Fox’s Packers-Bears grudge match came in second with 439,362 viewers, whipping CBS’ competing Texans-Chiefs encounter (230,142).
On Saturday, ABC’s prime-time Michigan State-Oregon game led all college football attractions with 167,376 total viewers. The competing Rangers’ game, shifted over to TXA21, again had 90,662 total viewers.
Friday’s prime-time Texas Rangers game on FSS hit a weekend high of 125,532 total viewers. That was good enough to beat all of that night’s offerings on ABC, CBS, Fox and NBC.
Here are Friday’s local news derby results.
TEGNA8 and CBS11 shared the 10 p.m. lead in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 won at 6 a.m. in total viewers but TEGNA8 enjoyed a rare No. 1 finish in the 25-to-54 measurement.
Fox4 and NBC5 tied for first at 6 p.m. in total viewers, with the Peacock alone atop the 25-to-54 measurement.
CBS11 swept the 5 p.m. competitions, which also doesn’t happen very often.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Rescued by gunslinger Tony Romo’s fourth quarter heroics and abetted by the New York Giants’ dim bulb clock management, the Dallas Cowboys’ last second 27-26 win sent D-FW ratings meters spiraling well beyond last season’s opener.
Running until 10:45 p.m. on NBC’s Sunday Night Football, Cowboys-Giants averaged 1,485,462 viewers and 690,682 in the advertiser-craved 18-to-49-year-old demographic. That easily beat the 2014 opener on Fox, a dismal 28-17 loss to San Francisco that ran from 3:25 to 6:30 p.m. That one pulled in 1,278,234 total viewers and 602,490 in the 18-to-49 age range.
Interestingly, the Cowboys-Giants ratings did not hit their ratings high in the thrilling final 15-minute segment, which had 1,478,488 total viewers. Instead, a peak crowd of 1,604,020 watched from 8:45 to 9 p.m.
ABC’s competing Miss America pageant, which aired from 8 to 10 p.m., was no crowning achievement in these parts. It drew 104,610 total viewers and 37,846 in the 18-to-49 demographic. The pennant-contending Texas Rangers’ home game drubbing of Oakland couldn’t quite match that, averaging 90,662 total viewers and 28,384 in the 18-to-49 measurement on Fox Sports Southwest.
The Sunday afternoon NFL parade was led by CBS’ Broncos-Ravens game, which had 592,790 total viewers. Fox’s Packers-Bears grudge match came in second with 439,362 viewers, whipping CBS’ competing Texans-Chiefs encounter (230,142).
On Saturday, ABC’s prime-time Michigan State-Oregon game led all college football attractions with 167,376 total viewers. The competing Rangers’ game, shifted over to TXA21, again had 90,662 total viewers.
Friday’s prime-time Texas Rangers game on FSS hit a weekend high of 125,532 total viewers. That was good enough to beat all of that night’s offerings on ABC, CBS, Fox and NBC.
Here are Friday’s local news derby results.
TEGNA8 and CBS11 shared the 10 p.m. lead in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 won at 6 a.m. in total viewers but TEGNA8 enjoyed a rare No. 1 finish in the 25-to-54 measurement.
Fox4 and NBC5 tied for first at 6 p.m. in total viewers, with the Peacock alone atop the 25-to-54 measurement.
CBS11 swept the 5 p.m. competitions, which also doesn’t happen very often.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Thurs., Sept. 10) -- NFL kickoff kicks everything else to curb
09/11/15 11:48 AM
By ED BARK
@unclebarkycom on Twitter
Buoyed by Tom Brady’s first on-field “Deflategate” appearance, NBC’s opening NFL matchup of the New England Patriots and Pittsburgh Steelers made everything else beside the point Thursday night.
Running from 7:41 to 10:40 p.m., the 28-21 Patriots win averaged 669,504 D-FW viewers and 353,226 in the advertiser-prized 18-to-49-year-old demographic.
The highest-rated other prime-time program, CBS’ 7 p.m. episode of Big Brother, aired mostly out of the way of the game and opposite the pre-game stuff. Still, BB drew a comparative pittance of 167,376 total viewers and 94,614 in the 18-to-49 age range. CBS’ series finale of Under the Dome then collapsed to 76,714 total viewers and a puny 18,923 within the 18-to-49 motherlode.
The third edition of CBS’ Late Show with Stephen Colbert, featuring an emotional guest appearance by Vice President Joe Biden, caught a break from a football overrun that pushed NBC’s Tonight Show Starring Jimmy Fallon roughly 50 minutes past its regular 10:35 p.m. starting time. Colbert had 97,636 total viewers, but a meager 12,615 in the 18-to-49 demographic. That dropped Late Show behind both ABC’s Jimmy Kimmel Live! and Fox4’s syndicated Modern Family/TMZ combo in this key audience measurement.
Here are Thursday’s local news derby results.
Fox4 drew the most total viewers at 10 p.m., but TEGNA8 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. while NBC5 did likewise at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Buoyed by Tom Brady’s first on-field “Deflategate” appearance, NBC’s opening NFL matchup of the New England Patriots and Pittsburgh Steelers made everything else beside the point Thursday night.
Running from 7:41 to 10:40 p.m., the 28-21 Patriots win averaged 669,504 D-FW viewers and 353,226 in the advertiser-prized 18-to-49-year-old demographic.
The highest-rated other prime-time program, CBS’ 7 p.m. episode of Big Brother, aired mostly out of the way of the game and opposite the pre-game stuff. Still, BB drew a comparative pittance of 167,376 total viewers and 94,614 in the 18-to-49 age range. CBS’ series finale of Under the Dome then collapsed to 76,714 total viewers and a puny 18,923 within the 18-to-49 motherlode.
The third edition of CBS’ Late Show with Stephen Colbert, featuring an emotional guest appearance by Vice President Joe Biden, caught a break from a football overrun that pushed NBC’s Tonight Show Starring Jimmy Fallon roughly 50 minutes past its regular 10:35 p.m. starting time. Colbert had 97,636 total viewers, but a meager 12,615 in the 18-to-49 demographic. That dropped Late Show behind both ABC’s Jimmy Kimmel Live! and Fox4’s syndicated Modern Family/TMZ combo in this key audience measurement.
Here are Thursday’s local news derby results.
Fox4 drew the most total viewers at 10 p.m., but TEGNA8 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. while NBC5 did likewise at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
Grounds for appeal? CBS11 early morning news personalities serve free coffee in new spot
09/10/15 01:31 PM
By ED BARK
@unclebarkycom on Twitter
The early morning D-FW news wars are re-percolating now that schools are back in session and summer vacations have been there, done that.
CBS11 in particular hopes to maintain the gains it made in the May ratings “sweeps,” when its waker-upper ran better than fourth at 6 a.m. for the first time in the station’s history. The victim was TEGNA8, which dropped to the bottom spot with 25-to-54-year-old viewers (main advertiser target audience for news programming).
CBS11’s latest early morn promotional push, subtitled “Morning All-Star Free Coffee,” finds co-anchor Karen Borta and meteorologist Scott Padgett both serving and “buying” coffee for customers at an area java shop. Even though budgets grow tighter, It can be said with reasonable certainty that neither news personality had to pay out of their own pockets. CBS11 director of communications Lori Conrad assures, however, that these are real people, not actors, on the receiving ends of those free caffeine highs.
A few years back, TEGNA8’s Daybreak rolled a free food truck out in hopes of bolstering the program’s viewership. And if the station wants to counter CBS11’s move, it would seem like a natural for DeSoto Cpl. Nick Bristow, the uniformed cop who does Daybreak’s traffic reports, to reverse that old donut-eating stereotype by handing out free ones after pulling over motorists. Only trying to help.
A bubbly Borta, stationed at a drive-in window, is told by one grateful motorist that “you’re very pretty in person.”
“Thank you. So we made each other happy,” she replies, even though “very pretty” is almost a put-down when it comes to the movie star looks that Borta retains after two decades with CBS11.
She ends the 30-second spot by telling viewers at large, “We know what drives you. We’ll help you get there.”
You can see this Cuppa Joe come-on below after first sitting through another brief ad. Increasingly there’s no such thing as a free video.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The early morning D-FW news wars are re-percolating now that schools are back in session and summer vacations have been there, done that.
CBS11 in particular hopes to maintain the gains it made in the May ratings “sweeps,” when its waker-upper ran better than fourth at 6 a.m. for the first time in the station’s history. The victim was TEGNA8, which dropped to the bottom spot with 25-to-54-year-old viewers (main advertiser target audience for news programming).
CBS11’s latest early morn promotional push, subtitled “Morning All-Star Free Coffee,” finds co-anchor Karen Borta and meteorologist Scott Padgett both serving and “buying” coffee for customers at an area java shop. Even though budgets grow tighter, It can be said with reasonable certainty that neither news personality had to pay out of their own pockets. CBS11 director of communications Lori Conrad assures, however, that these are real people, not actors, on the receiving ends of those free caffeine highs.
A few years back, TEGNA8’s Daybreak rolled a free food truck out in hopes of bolstering the program’s viewership. And if the station wants to counter CBS11’s move, it would seem like a natural for DeSoto Cpl. Nick Bristow, the uniformed cop who does Daybreak’s traffic reports, to reverse that old donut-eating stereotype by handing out free ones after pulling over motorists. Only trying to help.
A bubbly Borta, stationed at a drive-in window, is told by one grateful motorist that “you’re very pretty in person.”
“Thank you. So we made each other happy,” she replies, even though “very pretty” is almost a put-down when it comes to the movie star looks that Borta retains after two decades with CBS11.
She ends the 30-second spot by telling viewers at large, “We know what drives you. We’ll help you get there.”
You can see this Cuppa Joe come-on below after first sitting through another brief ad. Increasingly there’s no such thing as a free video.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Wed., Sept. 9) -- Fallon punches back hard
09/10/15 11:53 AM
By ED BARK
@unclebarkycom on Twitter
Is the honeymoon already over?
Stephen Colbert’s opening night win over Jimmy Fallon faded to a distant second place finish for Wednesday’s second outing.
Fallon’s NBC Tonight Show had Justin Timberlake as its primary attraction and quickly got to him while keeping commercials to a bare minimum in the show’s first half.
Colbert in contrast offered a veritable festival of ads in the first half of his CBS Late Show and was slow in getting to featured guest Scarlett Johansson after doing two pre-planned bits.
Strategically, that was a bad move on the part of the newcomer -- and the ratings results showed it. Fallon pummeled Colbert in total D-FW viewers by a score of 118,558 to 55,792. On Colbert’s opening night, he drew 160,402 viewers to Fallon’s 90,662. The latter day string of stock market crashes can’t match that kind of fall-off from Colbert.
It was also was a rout Wednesday night among advertiser-coveted 18-to-49-year-olds, with Fallon drawing 50,461 to Colbert’s 28,384. That’s also a sharp reversal from Tuesday, when Colbert whipped Fallon in this key audience demographic by a score of 59,922 viewers to 31,538.
Colbert continued to outdraw ABC’s competing Jimmy Kimmel Live! in both ratings measurements. But on Wednesday night, he also fell behind Fox4’s syndicated combo of Modern Family repeats and TMZ.
In prime-time, Fox’s 7 p.m. episode of Masterchef had a big night, beating NBC’s America’s Got Talent and CBS’ Big Brother across the board.
Fox’s following season finale of Home Free also won its time slot with 18-to-49-year-olds and trailed only NBC’s 8 p.m. episode of The Carmichael Show in total viewers.
Fox4’s 9 p.m. local newscast then topped its slot among total viewers but was edged by NBC’s season-closer of Last Comic Standing in the 18-to-49 motherlode.
CBS’ 8 to 10 p.m. season (and likely series finale) of Extant ran third in total viewers, beating only ABC’s batch of reruns. Among 18-to-49-year-olds, it fell to fourth from 8 to 9 p.m. before managing to outdraw ABC’s Nashville in the 9 p.m. hour.
Here are Wednesday’s local news derby results.
Fox4 ran the table at 10 p.m. for the second straight day, winning in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
The stations added another pair of firsts at 6 a.m. and was tops with 25-to-54-year-olds at 5 p.m.
TEGNA8 swept the 6 p.m. competitions and tied NBC5 for the most total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Is the honeymoon already over?
Stephen Colbert’s opening night win over Jimmy Fallon faded to a distant second place finish for Wednesday’s second outing.
Fallon’s NBC Tonight Show had Justin Timberlake as its primary attraction and quickly got to him while keeping commercials to a bare minimum in the show’s first half.
Colbert in contrast offered a veritable festival of ads in the first half of his CBS Late Show and was slow in getting to featured guest Scarlett Johansson after doing two pre-planned bits.
Strategically, that was a bad move on the part of the newcomer -- and the ratings results showed it. Fallon pummeled Colbert in total D-FW viewers by a score of 118,558 to 55,792. On Colbert’s opening night, he drew 160,402 viewers to Fallon’s 90,662. The latter day string of stock market crashes can’t match that kind of fall-off from Colbert.
It was also was a rout Wednesday night among advertiser-coveted 18-to-49-year-olds, with Fallon drawing 50,461 to Colbert’s 28,384. That’s also a sharp reversal from Tuesday, when Colbert whipped Fallon in this key audience demographic by a score of 59,922 viewers to 31,538.
Colbert continued to outdraw ABC’s competing Jimmy Kimmel Live! in both ratings measurements. But on Wednesday night, he also fell behind Fox4’s syndicated combo of Modern Family repeats and TMZ.
In prime-time, Fox’s 7 p.m. episode of Masterchef had a big night, beating NBC’s America’s Got Talent and CBS’ Big Brother across the board.
Fox’s following season finale of Home Free also won its time slot with 18-to-49-year-olds and trailed only NBC’s 8 p.m. episode of The Carmichael Show in total viewers.
Fox4’s 9 p.m. local newscast then topped its slot among total viewers but was edged by NBC’s season-closer of Last Comic Standing in the 18-to-49 motherlode.
CBS’ 8 to 10 p.m. season (and likely series finale) of Extant ran third in total viewers, beating only ABC’s batch of reruns. Among 18-to-49-year-olds, it fell to fourth from 8 to 9 p.m. before managing to outdraw ABC’s Nashville in the 9 p.m. hour.
Here are Wednesday’s local news derby results.
Fox4 ran the table at 10 p.m. for the second straight day, winning in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
The stations added another pair of firsts at 6 a.m. and was tops with 25-to-54-year-olds at 5 p.m.
TEGNA8 swept the 6 p.m. competitions and tied NBC5 for the most total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
CBS11 adds husband-wife duo Dan Haggerty/Cristin Severance to news team
09/09/15 03:52 PM
By ED BARK
@unclebarkycom on Twitter
Cristin Severance and Dan Haggerty, married in 2014 and also colleagues at San Diego’s ABC affiliate, KGTV-TV, for the past three years, are joining DFW’s CBS11 in tandem later this month.
Severance will be a member of the station’s investigative unit while Haggerty (no relation to the same-named former Grizzly Adams star) joins Gilma Avalos as a weekend morning co-anchor while also reporting three days a week. Both are scheduled to start at CBS11 on Sept. 21st.
Severance has been KGTV’s “Team 10 Troubleshooter.” The West Virginia University grad also has worked at TV stations in Fort Myers, FL, Youngstown OH and Clarksburg, West VA.
Haggerty, a Ohio University grad, has been a nightside reporter at KGTV after arriving from Cleveland’s WEWS-TV. The former photographer also has worked at TV stations in Fort Meyers and Raleigh, NC.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Tues., Sept. 8) -- Colbert does what he had to do
09/09/15 09:57 AM
By ED BARK
@unclebarkycom on Twitter
An opening night loss to Jimmy Fallon’s Tonight Show would have been disastrous.
But that didn’t happen. CBS’ Late Show with Stephen Colbert got off to a solid start Tuesday with decisive if not landslide wins over Fallon in both total D-FW viewers and advertiser-prized 18-to-49-year-olds.
Late Show, which stretched until 11:44 p.m., drew 160,402 total viewers to the Tonight Show’s 90,662. Among 18-to-49-year-olds, Colbert beat Fallon by a score of 59,922 to 31,538.
In both cases, ABC’s Jimmy Kimmel Live! trailed far behind, with 41,844 total viewers and 12,615 in the 18-to-49 age range.
NBC otherwise scored big in prime-time with its 7 to 9 p.m. edition of America’s Got Talent, which won those two hours in total viewers (251,064) and 18-to-49-year-olds (91,460).
Fox4’s local 9 p.m. local news then rebounded impressively from a dinky Fox network lead-in to take that hour in both ratings measurements. The news had 209,220 total viewers and 91,460 in the 18-to-49 age range, equaling AGT’s haul.
Over on Fox Sports Southwest, the Texas Rangers continued to play great baseball before smallish TV crowds. Their latest win in a blossoming post-season drive, 9-6 over the Seattle Mariners, pulled Texas to within one game of the Western Division leading Houston Astros. Rangers-Mariners averaged 104,610 total viewers and 40,999 in the 18-to-49 motherlode. Texas also lengthened its Wild Card lead over Minnesota.
Here are Tuesday’s local news derby results.
Fox4 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while also notching twin wins at 6 a.m.
TEGNA8 ran first in both ratings measurements at 6 p.m. The 5 p.m. spoils went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
An opening night loss to Jimmy Fallon’s Tonight Show would have been disastrous.
But that didn’t happen. CBS’ Late Show with Stephen Colbert got off to a solid start Tuesday with decisive if not landslide wins over Fallon in both total D-FW viewers and advertiser-prized 18-to-49-year-olds.
Late Show, which stretched until 11:44 p.m., drew 160,402 total viewers to the Tonight Show’s 90,662. Among 18-to-49-year-olds, Colbert beat Fallon by a score of 59,922 to 31,538.
In both cases, ABC’s Jimmy Kimmel Live! trailed far behind, with 41,844 total viewers and 12,615 in the 18-to-49 age range.
NBC otherwise scored big in prime-time with its 7 to 9 p.m. edition of America’s Got Talent, which won those two hours in total viewers (251,064) and 18-to-49-year-olds (91,460).
Fox4’s local 9 p.m. local news then rebounded impressively from a dinky Fox network lead-in to take that hour in both ratings measurements. The news had 209,220 total viewers and 91,460 in the 18-to-49 age range, equaling AGT’s haul.
Over on Fox Sports Southwest, the Texas Rangers continued to play great baseball before smallish TV crowds. Their latest win in a blossoming post-season drive, 9-6 over the Seattle Mariners, pulled Texas to within one game of the Western Division leading Houston Astros. Rangers-Mariners averaged 104,610 total viewers and 40,999 in the 18-to-49 motherlode. Texas also lengthened its Wild Card lead over Minnesota.
Here are Tuesday’s local news derby results.
Fox4 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while also notching twin wins at 6 a.m.
TEGNA8 ran first in both ratings measurements at 6 p.m. The 5 p.m. spoils went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Fri.-Mon., Sept. 4-7) -- Ohio State-Virginia Tech lead college football parade
09/08/15 11:44 AM
By ED BARK
@unclebarkycom on Twitter
Two outsiders played in the holiday’s weekend’s most-watched college football game while Texas schools were also-rans in the D-FW Nielsen ratings.
Labor Day night’s Ohio State-Virginia Tech matchup on ESPN, with the No. 1-rated Buckeyes roaring back in the 2nd half, averaged 244,090 viewers. It ended precisely at 10:30 p.m.
Here are the numbers for the three major Texas-centric games.
Texas and Notre Dame (Saturday night on NBC) -- 209,220 viewers
Texas A&M and Arizona State (Saturday night on ESPN) -- 174,350 viewers
Baylor and SMU (Friday night on ESPN) -- 167,376 viewers
The Wisconsin-Alabama face-off, in which your friendly content provider’s alma mater got buried by Bama, drew an average of 125,532 viewers Saturday night on ABC.
The post-season contending Texas Rangers hit game highs on Saturday and Labor Day, averaging 97,636 viewers for each of them.
Here are Friday’s local news derby numbers, with all four stations taking holiday exemptions on Labor Day.
TEGNA8 swept the 10 p.m. competitions with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 did likewise at 6 a.m., in both cases nipping runner-up and usual kingpin Fox4.
The Peacock also rolled at 5 p.m. with twin wins and added a 6 p.m. first with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Two outsiders played in the holiday’s weekend’s most-watched college football game while Texas schools were also-rans in the D-FW Nielsen ratings.
Labor Day night’s Ohio State-Virginia Tech matchup on ESPN, with the No. 1-rated Buckeyes roaring back in the 2nd half, averaged 244,090 viewers. It ended precisely at 10:30 p.m.
Here are the numbers for the three major Texas-centric games.
Texas and Notre Dame (Saturday night on NBC) -- 209,220 viewers
Texas A&M and Arizona State (Saturday night on ESPN) -- 174,350 viewers
Baylor and SMU (Friday night on ESPN) -- 167,376 viewers
The Wisconsin-Alabama face-off, in which your friendly content provider’s alma mater got buried by Bama, drew an average of 125,532 viewers Saturday night on ABC.
The post-season contending Texas Rangers hit game highs on Saturday and Labor Day, averaging 97,636 viewers for each of them.
Here are Friday’s local news derby numbers, with all four stations taking holiday exemptions on Labor Day.
TEGNA8 swept the 10 p.m. competitions with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 did likewise at 6 a.m., in both cases nipping runner-up and usual kingpin Fox4.
The Peacock also rolled at 5 p.m. with twin wins and added a 6 p.m. first with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Thurs., Sept. 3) -- last Cowboys pretend game bests TCU's for real opener
09/04/15 08:27 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ first pre-season win in over two years, by 21-14 over the Houston Texans, ended up being the least-watched of the four while still easily leading all programming Thursday.
Cowboys-Texans, which ended at 10:06 p.m. on CBS11, drew 425,414 D-FW viewers and 179,767 in the advertiser-coveted 18-to-49-year-old demographic. The total viewership fell a bit below Saturday’s 439,362 for the so-called “dress rehearsal” game. But the 18-to-49-year-old portion of the audience ticked up from the pre-season low of 151,387 for the dress rehearsal.
The Cowboys hit their pre-season highs for the Aug. 23rd Game 2 loss at San Francisco, which averaged 634,634 total viewers and 271,277 in the 18-to-49 age range.
Meanwhile on ESPN, No. 2-ranked TCU opened the 2015 season with a tough 23-17 road win at Minnesota. Starting at 8:15 p.m. and ending at 11:47 p.m. on ESPN, the game averaged 209,220 total viewers and 100,922 within the 18-to-49 motherlode.
The total audience for TCU-Minnesota steadily dwindled from 10:45 p.m. on, hitting a game low of 125,532 viewers for the last full 15-minute segment (11:30 to 11:45 p.m.). But the 18-to-49-year-old crowd hung in there, with more viewers watching from 11:30 to 11:45 p.m. (91,460) than from 11 to 11:15 p.m. (88,306).
Regular CBS programming was shifted over to CBS11’s sister station, TXA21, where 104,610 total viewers still managed to find the 8 p.m. episode of Big Brother. But Under the Dome, which is being canceled after these final episodes play out, hit close to rock bottom at 9 p.m. with just 27,896 viewers and 12,615 in the 18-to-49 realm compared to Big Brother’s 66,230.
Here are Thursday’s local news derby results.
Fox4 swept a downsized three-way competition at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also won a pair of close races at 6 a.m. while TEGNA8 ran the table at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and TEGNA8 among 25-to-54-year-olds.
CBS11’s one-hour Deep Blue Cowboys special from 5 to 6 p.m. ran a distant fourth in both ratings measurements. The station’s 6 p.m. newscast also was preempted by a Cowboys pre-game show that likewise trailed competing Fox4, NBC5 and TEGNA8 in the 6 to 6:30 p.m. portion. From 6:30 to 7 p.m., Countdown to Kickoff kicked in and won in total viewers while outdrawing everything except TEGNA8’s Entertainment Tonight in the 25-to-54 age range.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys’ first pre-season win in over two years, by 21-14 over the Houston Texans, ended up being the least-watched of the four while still easily leading all programming Thursday.
Cowboys-Texans, which ended at 10:06 p.m. on CBS11, drew 425,414 D-FW viewers and 179,767 in the advertiser-coveted 18-to-49-year-old demographic. The total viewership fell a bit below Saturday’s 439,362 for the so-called “dress rehearsal” game. But the 18-to-49-year-old portion of the audience ticked up from the pre-season low of 151,387 for the dress rehearsal.
The Cowboys hit their pre-season highs for the Aug. 23rd Game 2 loss at San Francisco, which averaged 634,634 total viewers and 271,277 in the 18-to-49 age range.
Meanwhile on ESPN, No. 2-ranked TCU opened the 2015 season with a tough 23-17 road win at Minnesota. Starting at 8:15 p.m. and ending at 11:47 p.m. on ESPN, the game averaged 209,220 total viewers and 100,922 within the 18-to-49 motherlode.
The total audience for TCU-Minnesota steadily dwindled from 10:45 p.m. on, hitting a game low of 125,532 viewers for the last full 15-minute segment (11:30 to 11:45 p.m.). But the 18-to-49-year-old crowd hung in there, with more viewers watching from 11:30 to 11:45 p.m. (91,460) than from 11 to 11:15 p.m. (88,306).
Regular CBS programming was shifted over to CBS11’s sister station, TXA21, where 104,610 total viewers still managed to find the 8 p.m. episode of Big Brother. But Under the Dome, which is being canceled after these final episodes play out, hit close to rock bottom at 9 p.m. with just 27,896 viewers and 12,615 in the 18-to-49 realm compared to Big Brother’s 66,230.
Here are Thursday’s local news derby results.
Fox4 swept a downsized three-way competition at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also won a pair of close races at 6 a.m. while TEGNA8 ran the table at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and TEGNA8 among 25-to-54-year-olds.
CBS11’s one-hour Deep Blue Cowboys special from 5 to 6 p.m. ran a distant fourth in both ratings measurements. The station’s 6 p.m. newscast also was preempted by a Cowboys pre-game show that likewise trailed competing Fox4, NBC5 and TEGNA8 in the 6 to 6:30 p.m. portion. From 6:30 to 7 p.m., Countdown to Kickoff kicked in and won in total viewers while outdrawing everything except TEGNA8’s Entertainment Tonight in the 25-to-54 age range.
Email comments or questions to: unclebarky@verizon.net
Bob Phillips will be jaunting with his wife, Kelli, this season on Texas Country Reporter
09/02/15 10:49 AM
By ED BARK
@unclebarkycom on Twitter
For the first time in its long and winding 43-year history, Texas Country Reporter will have a co-host when it returns on the weekend of Sept. 12-13 with new episodes.
But mainstay Bob Phillips hasn’t gone too far afield. His wife, Kelli Phillips, formerly a news anchor with KDFM-TV in Beaumont, will be joining him on whatever roads lie ahead.
“This is the biggest change our show has ever made,” Bob Phillips says in a publicity release. “People tell me almost daily that I must have the best job in the world and I’m sure I do. This change makes it that much better.”
Kelli Phillips says she was a fan of Texas Country Reporter “long before Bob and I even knew one another and I’ve always admired the storytelling.”
After 12 years with KDFM, she left the station in May to spend more time with her husband -- both off and on the road.
Texas Country Reporter originated on Dallas-based KDFW-TV (now known as Fox4) in 1972. It was called 4 Country Reporter until moving to Dallas-based WFAA-TV in 1986 and becoming 8 Country Reporter. The program eventually went into syndication as Texas Country Reporter and airs in all 19 of the state’s TV markets.
Phillips, 64, has produced more than 2,200 episodes of the program, which can be seen in D-FW on TXA21 (Saturdays at 6:30 p.m.) and is repeated in various time slots on CBS11.
Email comments or questions to: unclebarky@verizon.net
Local Nielsen ratings snapshot (Mon.-Tues., Aug. 31-Sept. 1) -- NBC swings big clubs with Talent, Ninja
09/02/15 09:28 AM
By ED BARK
@unclebarkycom on Twitter
The down-the-stretch runs of NBC’s summer “reality competition” kingpins put the Peacock in charge from 7 to 9 p.m. on both Monday and Tuesday.
Tuesday’s two-hour America’s Got Talent romped through its time slot with 230,142 D-FW viewers and 72,537 in the advertiser-prized 18-to-49-year-old demographic.
Monday’s American Ninja Warrior also controlled those hours with 209,220 total viewers and 119,844 in the 18-to-49 motherlode. So even though it drew fewer viewers than AGT, NBC’s obstacle course testing ground is the more valuable property because of its much higher percentage of 18-to-49-year-olds.
Tuesday’s 9 p.m. hour was won by CBS’ NCIS: New Orleans in total viewers. But Fox4’s 9 p.m. local newscast had the most 18-to-49-year-olds.
On Monday night, the frisky Fox4 news won at 9 p.m. in both ratings measurements.
The Texas Rangers’ late nighters at San Diego both averaged 97,636 total viewers on Fox Sports Southwest. Being in the American League West means playing a significant number of road games that stretch to midnight or beyond. And that clouds the overall ratings picture, even when the Rangers are very much in post-season contention during the final month of the season.
Here are the Monday and Tuesday local news derby results.
Monday -- CBS11 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also again swept the 6 a.m. competitions and likewise ran the table at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and NBC5 with 25-to-54-year-olds.
Tuesday -- TEGNA8 and CBS11 tied for the most total viewers at 10 p.m. but both were beaten by Fox4 in the 25-to-54 realm.
Fox4 notched another pair of 6 p.m. wins while TEGNA8 ran the table at 6 p.m. NBC5 broke through with the most total viewers at 5 p.m. while TEGNA8 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The down-the-stretch runs of NBC’s summer “reality competition” kingpins put the Peacock in charge from 7 to 9 p.m. on both Monday and Tuesday.
Tuesday’s two-hour America’s Got Talent romped through its time slot with 230,142 D-FW viewers and 72,537 in the advertiser-prized 18-to-49-year-old demographic.
Monday’s American Ninja Warrior also controlled those hours with 209,220 total viewers and 119,844 in the 18-to-49 motherlode. So even though it drew fewer viewers than AGT, NBC’s obstacle course testing ground is the more valuable property because of its much higher percentage of 18-to-49-year-olds.
Tuesday’s 9 p.m. hour was won by CBS’ NCIS: New Orleans in total viewers. But Fox4’s 9 p.m. local newscast had the most 18-to-49-year-olds.
On Monday night, the frisky Fox4 news won at 9 p.m. in both ratings measurements.
The Texas Rangers’ late nighters at San Diego both averaged 97,636 total viewers on Fox Sports Southwest. Being in the American League West means playing a significant number of road games that stretch to midnight or beyond. And that clouds the overall ratings picture, even when the Rangers are very much in post-season contention during the final month of the season.
Here are the Monday and Tuesday local news derby results.
Monday -- CBS11 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also again swept the 6 a.m. competitions and likewise ran the table at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and NBC5 with 25-to-54-year-olds.
Tuesday -- TEGNA8 and CBS11 tied for the most total viewers at 10 p.m. but both were beaten by Fox4 in the 25-to-54 realm.
Fox4 notched another pair of 6 p.m. wins while TEGNA8 ran the table at 6 p.m. NBC5 broke through with the most total viewers at 5 p.m. while TEGNA8 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net